Starlink Audience in United States

Starlink logo

Starlink has an estimated audience of 11,036,128 people in United States. 36.2% are female, 63.8% are male, average age 42.5. Top regions: California, Texas, Florida. Top brand affinities: Governor of Michigan, Israel, Elsword, Hypertext, Goop.

The average Starlink fan in United States is 42.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Governor of Michigan, Israel, Elsword, with strongest over-indexing on Governor of Michigan (7.97× the country average). Demographically, the Starlink audience skews more male with an average age of 42.5, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand · Subtype: Internet service provider

Demographics of Starlink fans

Demographic split for Starlink audience in United States
MetricValue
Female36.2%
Male63.8%
Average age42.5
Estimated audience size11,036,128

Audience persona

The typical Starlink fan in United States is more male, around 42.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Governor of Michigan.

Top regions in United States

Top regions ranked by reach for Starlink in United States
RegionReachAffinity
California1,077,1050.89×
Texas872,9760.92×
Florida688,4480.92×
North Carolina356,6631.07×
New York351,5390.57×
Georgia329,0570.97×
Pennsylvania275,4250.74×
Washington271,3421.23×
Arizona255,0451.13×
Illinois244,8670.67×
Virginia237,8970.88×
Ohio225,0660.66×
Michigan223,4750.77×
Tennessee198,5000.9×
Colorado196,7111.13×
Missouri174,8440.98×
Louisiana170,0201.19×
New Jersey153,7760.55×
Indiana153,3510.76×
Alabama150,4630.98×
South Carolina147,9300.89×
Oregon146,1191.16×
Kentucky138,1921×
Wisconsin133,3850.8×
Massachusetts127,3270.59×
Oklahoma123,5991.01×
Minnesota114,3100.72×
Utah111,5241.13×
Maryland110,4440.58×
Nevada99,9130.94×
West Virginia91,1491.77×
Mississippi90,1310.99×
Arkansas88,5330.97×
Idaho84,8741.53×
Alaska84,2103.57×
New Mexico81,7101.48×
Iowa73,4760.81×
Kansas71,5390.82×
Connecticut62,3280.56×
Montana54,5791.78×
Nebraska46,8000.85×
Maine45,7861.16×
Hawaii39,3080.83×
New Hampshire35,3920.81×
Wyoming32,0111.96×
South Dakota22,5070.88×
Washington, District of Columbia21,9240.66×
Vermont20,8431.08×
Rhode Island17,5580.5×
North Dakota16,6830.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Starlink audience
BrandAffinityCategory
Governor of Michigan7.97×Politics & Society
Israel2.14×Travel & Leisure
Elsword16.02×Games
Hypertext5.74×Technology & Electronics
Goop4.94×Internet & Social Media
Wok5.67×Food & Beverages
El Paso County, Colorado9.81×Travel & Leisure
Grinch2.96×Movies & TV
Google Home4.3×Technology & Electronics
Hibachi5.22×Food & Beverages
Vocal harmony2.97×Music & Radio
Wikia2.04×Internet & Social Media
Hipster5.76×Politics & Society
Cherish (group)6.37×Music & Radio
Grace Slick5.1×Music & Radio
headspace5.4×Health
Kendra Scott1.67×Fashion & Accessoires
Atkins diet2.84×Health
Tipsy Elves5.41×Shopping
Fairy godmother3.91×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Starlink audience
TraitClusterScore
Early Adopter MentalityPOWER1.58
Risk AppetiteTHRILL1.52
Quality AwarenessPREMIUM1.44
Family OrientationCONSERVATISM1.35
Need for SecurityCONSERVATISM1.35
Luxury OrientationPREMIUM1.31

Worldwide distribution

Worldwide audience distribution share by country for Starlink
CountryShare
United States22.1%
Brazil16.9%
Germany5.5%

See Starlink audiences in other countries

More Internet service provider audiences in United States

Frequently asked questions

How many fans does Starlink have in United States?

Starlink has an estimated audience of 11,036,128 people in United States, concentrated in California and Texas.

What is the gender split and age of Starlink fans?

36.2% of Starlink fans are female, 63.8% are male, with an average age of 42.5 years.

Which brands do Starlink fans like most?

Starlink fans show strongest brand affinity for Governor of Michigan (7.97×), Israel (2.14×), and Elsword (16.02×) over the country average.

Where do Starlink fans live in United States?

Starlink fans in United States are most concentrated in California (reach 1,077,105), Texas (reach 872,976), and Florida (reach 688,448). These three regions account for the largest share of the active audience.

What other brands do Starlink fans also like?

Beyond Starlink itself, the audience over-indexes on Israel (2.14×), Elsword (16.02×), Hypertext (5.74×), and Goop (4.94×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Starlink. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.