A data profile of the people who buy, follow and care about Starlink in Brazil — modelled from more than twelve digital signal sources. Starlink has an estimated audience of 9,079,050 people in Brazil.
Starlink has an estimated audience of 9,079,050 people in Brazil. 41.4% are female, 58.6% are male, average age 42.0. Top brand affinities: 5G, Elon Musk, Zoë Kravitz, Seleção Brasileira, Tesla Motors.
Top brand affinities include 5G, Elon Musk, Zoë Kravitz, with strongest over-indexing on 5G (48.91× the country average).
Demographically, the Starlink audience skews more male with an average age of 42.0, and over-indexes on personality traits such as Early Adopter Mentality, Career Orientation.
The typical Starlink fan in Brazil is more male, around 42.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for 5G.
The key figures that characterise the Starlink profile in Brazil.
41.4% are female, 58.6% are male, average age 42.0.
| Metric | Value |
|---|---|
| Female | 41.4% |
| Male | 58.6% |
| Average age | 42.0 |
| Estimated audience size | 9,079,050 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 27% |
of the worldwide Starlink audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 22.6% |
| Brazil | 16.8% |
| Germany | 6.2% |
The strongest cross-interests of the Starlink audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | 5G | Technology & Electronics | 48.91× | ||
| 02 | Lexus ES | Cars & Mobility | 24.57× | ||
| 03 | Elon Musk | Business & Career | 19.43× | ||
| 04 | Zoë Kravitz | Movies & TV | 15.89× | ||
| 05 | Vodafone | Technology & Electronics | 11.17× | ||
| 06 | Tesla Motors | Cars & Mobility | 6.66× | ||
| 07 | Malaysia Airlines | Travel & Leisure | 3.85× | ||
| 08 | Internet service provider | Technology & Electronics | 3.29× | ||
| 09 | Max Verstappen | Sports | 2.16× | ||
| 10 | GitHub | Internet & Social Media | 1.84× | ||
| 11 | Localiza | Cars & Mobility | 1.78× | ||
| 12 | Innovation | Business & Career | 1.72× | ||
| 13 | Computer hardware | Technology & Electronics | 1.66× | ||
| 14 | Google Maps | Internet & Social Media | 1.60× | ||
| 15 | Apple | Technology & Electronics | 1.58× | ||
| 16 | MSN | News | 1.55× | ||
| 17 | Telecommunication | Technology & Electronics | 1.53× | ||
| 18 | Seleção Brasileira | Sports | 1.51× | ||
| 19 | Cloud computing | Technology & Electronics | 1.51× | ||
| 20 | Do it yourself (DIY) | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 2.38× | |
| Career Orientation | POWER | 1.70× | |
| Convenience Orientation | PREMIUM | 1.56× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.65× | |
| Mindfulness | BALANCE | 0.72× | |
| Spirituality | BALANCE | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Starlink. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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