Tesla Model X Audience in United States

Tesla Model X logo

Tesla Model X has an estimated audience of 2,798,185 people in United States. 29.1% are female, 70.9% are male, average age 40.7. Top regions: California, Texas, Florida. Top brand affinities: Tesla Motors, Tesla Roadster, Battery electric vehicle, Alternative fuel vehicle, Tesla Model S.

The average Tesla Model X fan in United States is 40.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Tesla Motors, Tesla Roadster, Battery electric vehicle, with strongest over-indexing on Tesla Motors (14.61× the country average). Demographically, the Tesla Model X audience skews more male with an average age of 40.7, and over-indexes on personality traits such as Family Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Tesla Model X fans

Demographic split for Tesla Model X audience in United States
MetricValue
Female29.1%
Male70.9%
Average age40.7
Estimated audience size2,798,185

Audience persona

The typical Tesla Model X fan in United States is more male, around 40.7 years old, with strong Family Orientation tendencies and a notable affinity for Tesla Motors.

Top regions in United States

Top regions ranked by reach for Tesla Model X in United States
RegionReachAffinity
California730,8252.37×
Texas349,9001.45×
Florida287,5591.52×
New York177,4791.14×
Georgia135,8881.58×
Illinois121,5001.3×
New Jersey101,7591.43×
Washington99,8221.78×
North Carolina95,7581.14×
Virginia91,1051.34×
Pennsylvania87,7660.93×
Arizona82,1281.44×
Ohio75,5940.88×
Maryland72,6031.51×
Michigan61,2740.84×
Massachusetts59,5311.08×
Tennessee56,4291.01×
Nevada54,1612×
Colorado51,6671.17×
Indiana45,2370.88×
Missouri39,7720.88×
Oregon36,7271.15×
Minnesota36,0270.9×
South Carolina35,5350.84×
Utah32,7491.31×
Louisiana30,3440.84×
Alabama29,7530.76×
Connecticut29,5281.05×
Wisconsin28,6200.68×
Kentucky28,1890.8×
Oklahoma24,9000.8×
Arkansas17,4550.76×
Kansas17,1550.78×
Hawaii15,1531.26×
Mississippi15,1420.66×
Iowa14,6550.64×
Idaho12,0360.86×
Nebraska10,9350.78×
New Mexico10,1760.73×
Washington, District of Columbia9,3441.11×
Delaware8,1561.06×
New Hampshire8,0690.73×
West Virginia7,8230.6×
Rhode Island6,9100.78×
Maine5,2740.53×
Montana3,8430.5×
South Dakota3,2180.5×
North Dakota2,9040.51×
Alaska2,7020.45×
Vermont2,6540.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tesla Model X audience
BrandAffinityCategory
Tesla Motors14.61×Cars & Mobility
Tesla Roadster62.06×Cars & Mobility
Battery electric vehicle30.77×Cars & Mobility
Alternative fuel vehicle28.98×Cars & Mobility
Tesla Model S24.87×Cars & Mobility
Tesla Supercharger9.38×Cars & Mobility
Porsche Taycan30.96×Cars & Mobility
Tesla Model Y15.91×Cars & Mobility
Hybrid electric vehicle14.69×Cars & Mobility
Porsche Cayenne21.07×Cars & Mobility
Google News5.31×News
Porsche Boxster34.94×Cars & Mobility
Porsche Macan20.72×Cars & Mobility
BMW X619.56×Cars & Mobility
BMW 1 Series30.59×Cars & Mobility
Audi Q717.85×Cars & Mobility
Hatchback7.08×Cars & Mobility
Audi A831.17×Cars & Mobility
Audi A619.07×Cars & Mobility
Used Cars5×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tesla Model X audience
TraitClusterScore
Family OrientationCONSERVATISM2.34
Early Adopter MentalityPOWER2.08
Luxury OrientationPREMIUM1.96
Design AffinityPREMIUM1.62
Convenience OrientationPREMIUM1.54
Risk AppetiteTHRILL1.51

Worldwide distribution

Worldwide audience distribution share by country for Tesla Model X
CountryShare
United States26.9%
Germany9.0%
United Kingdom7.2%

See Tesla Model X audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Tesla Model X have in United States?

Tesla Model X has an estimated audience of 2,798,185 people in United States, concentrated in California and Texas.

What is the gender split and age of Tesla Model X fans?

29.1% of Tesla Model X fans are female, 70.9% are male, with an average age of 40.7 years.

Which brands do Tesla Model X fans like most?

Tesla Model X fans show strongest brand affinity for Tesla Motors (14.61×), Tesla Roadster (62.06×), and Battery electric vehicle (30.77×) over the country average.

Where do Tesla Model X fans live in United States?

Tesla Model X fans in United States are most concentrated in California (reach 730,825), Texas (reach 349,900), and Florida (reach 287,559). These three regions account for the largest share of the active audience.

What other brands do Tesla Model X fans also like?

Beyond Tesla Model X itself, the audience over-indexes on Tesla Roadster (62.06×), Battery electric vehicle (30.77×), Alternative fuel vehicle (28.98×), and Tesla Model S (24.87×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tesla Model X. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.