Rascasse Audience Intelligence

Tesla Model X Audience in United States

A data profile of the people who buy, follow and care about Tesla Model X in United States — modelled from more than twelve digital signal sources. Tesla Model X has an estimated audience of 2,910,418 people in United States.

#66among Car type in United States#43among Car Model in United States#362in Cars & Mobility

The average Tesla Model X fan in United States is 40.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Tesla Roadster, Tesla Motors, Battery electric vehicle, with strongest over-indexing on Tesla Roadster (62.06× the country average).

Demographically, the Tesla Model X audience skews more male with an average age of 40.7, and over-indexes on personality traits such as Early Adopter Mentality, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tesla Model X fan in United States is more male, around 40.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Tesla Roadster.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tesla Model X profile in United States.

Audience size
2.9M
in United States
Gender
29.1%♀
70.9% male
Age
40.7
average years
Country rank
#10562
Car Model in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tesla Model X fans

29.1% are female, 70.9% are male, average age 40.7.

Fig. 02

Gender split

29.1%
Female
70.9%
Male
Demographic split for Tesla Model X audience in United States
MetricValue
Female29.1%
Male70.9%
Average age40.7
Estimated audience size2,910,418
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the Tesla Model X audience in United States
Age bracketShare%
16-1916%
20-2918%
30-3921%
40-4921%
50+24%
Fig. 04

Worldwide distribution

27.5%

of the worldwide Tesla Model X audience comes from United States.

Worldwide audience distribution share by country for Tesla Model X
CountryShare
United States27.5%
Germany8.9%
United Kingdom7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tesla Model X audience in United States is strongest.

Fig. 05

Top regions by affinity

Tesla Model X fans by region: top regions in United States
#RegionReachAffinity×
01California~700K2.24×
02Nevada~50K1.99×
03Washington~100K1.70×
04Florida~300K1.59×
05Georgia~100K1.57×
06Maryland~70K1.46×
07Arizona~80K1.41×
08Utah~40K1.40×
09Texas~300K1.38×
10New Jersey~90K1.30×
11Virginia~90K1.29×
12Hawaii~20K1.27×
13Illinois~100K1.21×
14North Carolina~90K1.13×
15Washington, District of Columbia~9K1.11×
16Delaware~9K1.11×
17Colorado~50K1.10×
18Oregon~40K1.10×
19Tennessee~60K1.05×
20New York~200K1.04×
21Connecticut~30K1.02×
22Massachusetts~60K1.01×
23Pennsylvania~90K0.93×
24Idaho~10K0.92×
25Missouri~40K0.90×
26Ohio~80K0.89×
27Indiana~50K0.88×
28South Carolina~40K0.88×
29Louisiana~30K0.88×
30Minnesota~30K0.86×
31Alabama~30K0.86×
32Kentucky~30K0.84×
33Nebraska~10K0.82×
34Oklahoma~30K0.81×
35Arkansas~20K0.80×
36Kansas~20K0.80×
37Rhode Island~7K0.80×
38Michigan~60K0.79×
39New Mexico~10K0.77×
40Mississippi~20K0.75×
41New Hampshire~8K0.75×
42Wisconsin~30K0.71×
43West Virginia~9K0.70×
44Iowa~20K0.68×
45Vermont~3K0.64×
46North Dakota~4K0.63×
47South Dakota~4K0.62×
48Alaska~4K0.60×
49Maine~6K0.58×
50Montana~4K0.57×
Fig. 06

Affinity by region

Affinity by region — Tesla Model X, United States
0.57×1.00×2.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tesla Model X audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tesla Model X audience
#·InterestCategoryAffinity×
01Tesla RoadsterCars & Mobility62.06×
02Porsche BoxsterCars & Mobility34.94×
03Audi A8Cars & Mobility31.17×
04Porsche TaycanCars & Mobility30.96×
05Battery electric vehicleCars & Mobility30.77×
06BMW 1 SeriesCars & Mobility30.59×
07Alternative fuel vehicleCars & Mobility28.98×
08BMW 4 SeriesCars & Mobility26.93×
09Tesla Model SCars & Mobility24.87×
10Porsche CayenneCars & Mobility21.07×
11Porsche MacanCars & Mobility20.72×
12BMW X6Cars & Mobility19.56×
13Audi Q7Cars & Mobility17.85×
14Tesla Model YCars & Mobility15.91×
15Hybrid electric vehicleCars & Mobility14.69×
16Tesla MotorsCars & Mobility14.61×
17NBA League PassSports13.88×
18Tesla SuperchargerCars & Mobility9.38×
19HatchbackCars & Mobility7.08×
20Google NewsNews5.31×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tesla Model X audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tesla Model X audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER2.07×
Design AffinityPREMIUM2.01×
Luxury OrientationPREMIUM1.89×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tesla Model X audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.75×
Community OrientationOPEN0.82×
SpiritualityBALANCE0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tesla Model X have in United States?

Tesla Model X has an estimated audience of 2,910,418 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Tesla Model X fans?

29.1% of Tesla Model X fans are female, 70.9% are male, with an average age of 40.7 years.

03

Which brands do Tesla Model X fans like most?

Tesla Model X fans show strongest brand affinity for Tesla Roadster (62.06×), Tesla Motors (14.61×), and Battery electric vehicle (30.77×) over the country average.

04

Where do Tesla Model X fans live in United States?

Tesla Model X fans in United States are most concentrated in California (reach ~700K), Texas (reach ~300K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Tesla Model X fans also like?

Beyond Tesla Model X itself, the audience over-indexes on Tesla Motors (14.61×), Battery electric vehicle (30.77×), Alternative fuel vehicle (28.98×), and Tesla Model S (24.87×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Tesla Model X audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Tesla Model X. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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