Porsche Taycan Audience in United States

Porsche Taycan logo

Porsche Taycan has an estimated audience of 1,482,110 people in United States. 27.3% are female, 72.7% are male, average age 38.8. Top regions: California, Texas, Florida. Top brand affinities: Tipsy Elves, Academy Award for Best Original Score, N1 road (South Africa), Elsword, Vocal harmony.

The average Porsche Taycan fan in United States is 38.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Tipsy Elves, Academy Award for Best Original Score, N1 road (South Africa), with strongest over-indexing on Tipsy Elves (26.78× the country average). Demographically, the Porsche Taycan audience skews more male with an average age of 38.8, and over-indexes on personality traits such as Luxury Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Porsche Taycan fans

Demographic split for Porsche Taycan audience in United States
MetricValue
Female27.3%
Male72.7%
Average age38.8
Estimated audience size1,482,110

Audience persona

The typical Porsche Taycan fan in United States is more male, around 38.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Tipsy Elves.

Top regions in United States

Top regions ranked by reach for Porsche Taycan in United States
RegionReachAffinity
California433,7432.66×
Texas199,4901.57×
Florida180,7941.8×
New York104,6251.26×
Georgia77,6771.7×
Illinois67,0581.36×
New Jersey58,9491.56×
Washington51,7661.74×
Virginia49,0381.36×
North Carolina48,0081.08×
Pennsylvania46,1500.92×
Arizona44,0741.46×
Ohio36,9550.81×
Maryland36,0511.41×
Michigan35,1030.91×
Massachusetts33,5801.15×
Colorado27,0001.16×
Tennessee26,9080.91×
Nevada24,9611.74×
Indiana21,9430.81×
Missouri19,3760.81×
Oregon18,4821.09×
Utah17,8231.34×
Connecticut17,4451.17×
South Carolina17,2220.77×
Minnesota16,6560.78×
Louisiana15,8740.83×
Wisconsin15,3870.69×
Alabama14,9160.72×
Oklahoma13,4770.82×
Kentucky12,4320.67×
Kansas9,9250.85×
Hawaii8,2061.29×
Arkansas7,9050.65×
Mississippi6,8400.56×
Washington, District of Columbia6,7561.52×
Iowa6,4420.53×
New Mexico6,1020.82×
Idaho5,6330.76×
New Hampshire4,6140.79×
Nebraska4,5180.61×
Rhode Island3,8530.82×
Delaware3,2600.8×
West Virginia3,1780.46×
Maine2,9990.56×
Montana2,1070.51×
Alaska1,7430.55×
Vermont1,4850.57×
South Dakota1,4590.43×
North Dakota1,2650.42×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Porsche Taycan audience
BrandAffinityCategory
Tipsy Elves26.78×Shopping
Academy Award for Best Original Score22.71×Movies & TV
N1 road (South Africa)4.92×Travel & Leisure
Elsword17.73×Games
Vocal harmony4×Music & Radio
Woodchipper31.84×Home & Garden
Hipster7.71×Politics & Society
Acoustic music3.65×Music & Radio
Northrop Grumman4.86×Business & Career
Kansas1.8×Travel & Leisure
Historic site2.91×Arts & Culture
Title Nine6.77×Fashion & Accessoires
Governor of Michigan4.69×Politics & Society
Academy Award for Best Visual Effects8×Movies & TV
Notre Dame Fighting Irish football3.2×Sports
Iyanla Vanzant8.69×Business & Career
Equinix8.36×Business & Career
MK2.43×Music & Radio
Grinch2.21×Movies & TV
JDSU1.64×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Porsche Taycan audience
TraitClusterScore
Luxury OrientationPREMIUM1.86
Family OrientationCONSERVATISM1.8
Early Adopter MentalityPOWER1.62
LGBTQ+ IdentityOPEN1.43
Risk AppetiteTHRILL1.42
Quality AwarenessPREMIUM1.37

Worldwide distribution

Worldwide audience distribution share by country for Porsche Taycan
CountryShare
United States17.2%
Germany10.9%
United Kingdom7.6%

See Porsche Taycan audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Porsche Taycan have in United States?

Porsche Taycan has an estimated audience of 1,482,110 people in United States, concentrated in California and Texas.

What is the gender split and age of Porsche Taycan fans?

27.3% of Porsche Taycan fans are female, 72.7% are male, with an average age of 38.8 years.

Which brands do Porsche Taycan fans like most?

Porsche Taycan fans show strongest brand affinity for Tipsy Elves (26.78×), Academy Award for Best Original Score (22.71×), and N1 road (South Africa) (4.92×) over the country average.

Where do Porsche Taycan fans live in United States?

Porsche Taycan fans in United States are most concentrated in California (reach 433,743), Texas (reach 199,490), and Florida (reach 180,794). These three regions account for the largest share of the active audience.

What other brands do Porsche Taycan fans also like?

Beyond Porsche Taycan itself, the audience over-indexes on Academy Award for Best Original Score (22.71×), N1 road (South Africa) (4.92×), Elsword (17.73×), and Vocal harmony (4×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Porsche Taycan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.