Rascasse Audience Intelligence

Porsche Taycan Audience in United States

A data profile of the people who buy, follow and care about Porsche Taycan in United States — modelled from more than twelve digital signal sources. Porsche Taycan has an estimated audience of 1,522,813 people in United States.

#133among Car type in United States#119among Car Model in United States#577in Cars & Mobility

The average Porsche Taycan fan in United States is 39.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Tesla Model X, Tesla Motors, Plug-in hybrid, with strongest over-indexing on Tesla Model X (30.96× the country average).

Demographically, the Porsche Taycan audience skews more male with an average age of 39.2, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Porsche Taycan fan in United States is more male, around 39.2 years old, with strong Family Orientation tendencies and a notable affinity for Tesla Model X.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Porsche Taycan profile in United States.

Audience size
1.5M
in United States
Gender
27.8%♀
72.2% male
Age
39.2
average years
Country rank
#17558
Car Model in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Porsche Taycan fans

27.8% are female, 72.2% are male, average age 39.2.

Fig. 02

Gender split

27.8%
Female
72.2%
Male
Demographic split for Porsche Taycan audience in United States
MetricValue
Female27.8%
Male72.2%
Average age39.2
Estimated audience size1,522,813
Fig. 03

Age distribution

Ø 39.2
average years
Age distribution of the Porsche Taycan audience in United States
Age bracketShare%
16-1921%
20-2918%
30-3919%
40-4919%
50+22%
Fig. 04

Worldwide distribution

17.4%

of the worldwide Porsche Taycan audience comes from United States.

Worldwide audience distribution share by country for Porsche Taycan
CountryShare
United States17.4%
Germany10.7%
United Kingdom7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Porsche Taycan audience in United States is strongest.

Fig. 05

Top regions by affinity

Porsche Taycan fans by region: top regions in United States
#RegionReachAffinity×
01California~400K2.55×
02Florida~200K1.78×
03Nevada~30K1.75×
04Washington~50K1.72×
05Georgia~80K1.70×
06Texas~200K1.51×
07Washington, District of Columbia~7K1.49×
08New Jersey~60K1.47×
09Arizona~40K1.41×
10Maryland~40K1.40×
11Utah~20K1.37×
12Virginia~50K1.34×
13Illinois~70K1.31×
14Hawaii~8K1.22×
15New York~100K1.17×
16Connecticut~20K1.16×
17Colorado~30K1.13×
18Massachusetts~30K1.10×
19Oregon~20K1.07×
20North Carolina~50K1.05×
21Pennsylvania~50K0.91×
22Tennessee~30K0.90×
23Michigan~30K0.87×
24Delaware~4K0.87×
25New Mexico~6K0.86×
26Louisiana~20K0.85×
27Oklahoma~10K0.85×
28Kansas~10K0.85×
29Idaho~6K0.83×
30New Hampshire~5K0.83×
31Rhode Island~4K0.83×
32Ohio~40K0.82×
33Indiana~20K0.82×
34Missouri~20K0.82×
35South Carolina~20K0.80×
36Minnesota~20K0.80×
37Alabama~20K0.76×
38Arkansas~9K0.72×
39Wisconsin~20K0.70×
40Kentucky~10K0.70×
41Vermont~2K0.70×
42Nebraska~5K0.69×
43Alaska~2K0.68×
44Maine~4K0.65×
45Mississippi~8K0.64×
46Montana~3K0.62×
47North Dakota~2K0.62×
48South Dakota~2K0.61×
49Iowa~7K0.59×
50West Virginia~4K0.59×
Fig. 06

Affinity by region

Affinity by region — Porsche Taycan, United States
0.59×1.00×2.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Porsche Taycan audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Porsche Taycan audience
#·InterestCategoryAffinity×
01Tesla Model XCars & Mobility30.96×
02Porsche BoxsterCars & Mobility22.30×
03Volvo XC60Cars & Mobility13.91×
04Hybrid electric vehicleCars & Mobility7.67×
05Tesla Model SCars & Mobility7.65×
06Plug-in hybridCars & Mobility7.50×
07Tesla MotorsCars & Mobility6.43×
08Family carCars & Mobility5.66×
09CarcareCars & Mobility5.13×
10Electric vehicleCars & Mobility4.83×
11Electric motorcycles and scootersCars & Mobility4.75×
12Auto showCars & Mobility4.37×
13Antique carCars & Mobility4.29×
14Electric carCars & Mobility3.82×
15HatchbackCars & Mobility3.75×
16Jaguar CarsCars & Mobility3.67×
17Solar energyHome & Garden3.24×
18Sustainable energyHome & Garden2.85×
19Used carCars & Mobility2.09×
20AutoZoneCars & Mobility2.02×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Porsche Taycan audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Porsche Taycan audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.79×
Convenience OrientationPREMIUM1.58×
Career OrientationPOWER1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Porsche Taycan audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.71×
SpiritualityBALANCE0.80×
TraditionCONSERVATISM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Porsche Taycan have in United States?

Porsche Taycan has an estimated audience of 1,522,813 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Porsche Taycan fans?

27.8% of Porsche Taycan fans are female, 72.2% are male, with an average age of 39.2 years.

03

Which brands do Porsche Taycan fans like most?

Porsche Taycan fans show strongest brand affinity for Tesla Model X (30.96×), Tesla Motors (6.43×), and Plug-in hybrid (7.5×) over the country average.

04

Where do Porsche Taycan fans live in United States?

Porsche Taycan fans in United States are most concentrated in California (reach ~400K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Porsche Taycan fans also like?

Beyond Porsche Taycan itself, the audience over-indexes on Tesla Motors (6.43×), Plug-in hybrid (7.5×), Electric vehicle (4.83×), and Porsche Boxster (22.3×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Porsche Taycan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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