Porsche Taycan Audience in Germany
Porsche Taycan has an estimated audience of 941,022 people in Germany. 35.6% are female, 64.4% are male, average age 38.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Tesla Model X, Photovoltaic system, Photovoltaics, Tesla Motors, Tesla Model S.
The average Porsche Taycan fan in Germany is 38.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Tesla Model X, Photovoltaic system, Photovoltaics, with strongest over-indexing on Tesla Model X (24.16× the country average). Demographically, the Porsche Taycan audience skews more male with an average age of 38.6, and over-indexes on personality traits such as Luxury Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of Porsche Taycan fans
| Metric | Value |
|---|---|
| Female | 35.6% |
| Male | 64.4% |
| Average age | 38.6 |
| Estimated audience size | 941,022 |
Audience persona
The typical Porsche Taycan fan in Germany is more male, around 38.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Tesla Model X.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 262,940 | 1.28× |
| Bayern | 199,626 | 1.32× |
| Baden-Württemberg | 178,141 | 1.39× |
| Hessen | 106,326 | 1.48× |
| Niedersachsen | 100,506 | 1.1× |
| Rheinland-Pfalz | 48,752 | 1.03× |
| Berlin | 41,426 | 0.98× |
| Sachsen | 40,139 | 0.87× |
| Schleswig-Holstein | 29,334 | 0.87× |
| Hamburg | 28,085 | 1.32× |
| Brandenburg | 22,195 | 0.76× |
| Thüringen | 15,741 | 0.66× |
| Sachsen-Anhalt | 15,158 | 0.62× |
| Mecklenburg-Vorpommern | 11,141 | 0.62× |
| Saarland | 10,010 | 0.87× |
| Bremen | 6,690 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tesla Model X | 24.16× | Cars & Mobility |
| Photovoltaic system | 10.05× | Home & Garden |
| Photovoltaics | 6.68× | Home & Garden |
| Tesla Motors | 5.28× | Cars & Mobility |
| Tesla Model S | 9.76× | Cars & Mobility |
| Sustainable energy | 3.32× | Home & Garden |
| Transfermarkt | 2.62× | Sports |
| Used car | 2.84× | Cars & Mobility |
| Tagesschau | 1.74× | Movies & TV |
| Ariana Grande | 4.56× | Music & Radio |
| AutoScout24 | 2.16× | Cars & Mobility |
| Porsche | 2.94× | Cars & Mobility |
| Hatchback | 3.47× | Cars & Mobility |
| Electric vehicle | 3.32× | Cars & Mobility |
| Carcare | 3.67× | Cars & Mobility |
| Payback | 3.65× | Shopping |
| Hyundai | 3.27× | Cars & Mobility |
| Hybrid electric vehicle | 3.56× | Cars & Mobility |
| Nissan Leaf | 11.73× | Cars & Mobility |
| Opel Mokka | 6.52× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.51 |
| Sustainability | BALANCE | 1.43 |
| Indulgence | JOY | 1.39 |
| DIY Mentality | THRILL | 1.33 |
| Early Adopter Mentality | POWER | 1.33 |
| Need for Security | CONSERVATISM | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.2% |
| Germany | 10.9% |
| United Kingdom | 7.6% |
See Porsche Taycan audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Porsche Taycan have in Germany?
Porsche Taycan has an estimated audience of 941,022 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Porsche Taycan fans?
35.6% of Porsche Taycan fans are female, 64.4% are male, with an average age of 38.6 years.
Which brands do Porsche Taycan fans like most?
Porsche Taycan fans show strongest brand affinity for Tesla Model X (24.16×), Photovoltaic system (10.05×), and Photovoltaics (6.68×) over the country average.
Where do Porsche Taycan fans live in Germany?
Porsche Taycan fans in Germany are most concentrated in Nordrhein-Westfalen (reach 262,940), Bayern (reach 199,626), and Baden-Württemberg (reach 178,141). These three regions account for the largest share of the active audience.
What other brands do Porsche Taycan fans also like?
Beyond Porsche Taycan itself, the audience over-indexes on Photovoltaic system (10.05×), Photovoltaics (6.68×), Tesla Motors (5.28×), and Tesla Model S (9.76×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Porsche Taycan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.