Rascasse Audience Intelligence

Porsche Taycan Audience in Germany

A data profile of the people who buy, follow and care about Porsche Taycan in Germany — modelled from more than twelve digital signal sources. Porsche Taycan has an estimated audience of 937,233 people in Germany.

#88among Car type in Germany#66among Car Model in Germany#333in Cars & Mobility

The average Porsche Taycan fan in Germany is 38.8 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Tesla Model X, Photovoltaic system, Photovoltaics, with strongest over-indexing on Tesla Model X (25.27× the country average).

Demographically, the Porsche Taycan audience skews more male with an average age of 38.8, and over-indexes on personality traits such as Quality Awareness, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Porsche Taycan fan in Germany is more male, around 38.8 years old, with strong Quality Awareness tendencies and a notable affinity for Tesla Model X.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Porsche Taycan profile in Germany.

Audience size
937K
in Germany
Gender
32.9%♀
67.1% male
Age
38.8
average years
Country rank
#6917
Car Model in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Porsche Taycan fans

32.9% are female, 67.1% are male, average age 38.8.

Fig. 02

Gender split

32.9%
Female
67.1%
Male
Demographic split for Porsche Taycan audience in Germany
MetricValue
Female32.9%
Male67.1%
Average age38.8
Estimated audience size937,233
Fig. 03

Age distribution

Ø 38.8
average years
Age distribution of the Porsche Taycan audience in Germany
Age bracketShare%
16-1921%
20-2919%
30-3920%
40-4921%
50+19%
Fig. 04

Worldwide distribution

10.7%

of the worldwide Porsche Taycan audience comes from Germany.

Worldwide audience distribution share by country for Porsche Taycan
CountryShare
United States17.4%
Germany10.7%
United Kingdom7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Porsche Taycan audience in Germany is strongest.

Fig. 05

Top regions by affinity

Porsche Taycan fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~100K1.44×
02Baden-Württemberg~200K1.34×
03Hamburg~30K1.30×
04Bayern~200K1.28×
05Nordrhein-Westfalen~300K1.24×
06Niedersachsen~100K1.09×
07Rheinland-Pfalz~50K1.04×
08Berlin~40K0.95×
09Saarland~10K0.94×
10Schleswig-Holstein~30K0.90×
11Bremen~7K0.87×
12Sachsen~40K0.86×
13Brandenburg~20K0.77×
14Thüringen~20K0.73×
15Sachsen-Anhalt~20K0.66×
16Mecklenburg-Vorpommern~10K0.66×
Fig. 06

Affinity by region

Affinity by region — Porsche Taycan, Germany
0.66×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Porsche Taycan audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Porsche Taycan audience
#·InterestCategoryAffinity×
01Tesla Model XCars & Mobility25.27×
02Tesla Model SCars & Mobility11.22×
03Nissan LeafCars & Mobility10.99×
04Photovoltaic systemHome & Garden9.69×
05BMW i3Cars & Mobility7.80×
06PhotovoltaicsHome & Garden6.74×
07Opel MokkaCars & Mobility6.14×
08Tesla MotorsCars & Mobility4.65×
09Plug-in hybridCars & Mobility3.66×
10Automobile repair shopCars & Mobility3.57×
11CarcareCars & Mobility3.48×
12Electric vehicleCars & Mobility3.44×
13PaybackShopping3.24×
14Hybrid electric vehicleCars & Mobility3.19×
15Solar energyHome & Garden3.10×
16HatchbackCars & Mobility2.92×
17Efficient energy useTechnology & Electronics2.90×
18Used carCars & Mobility2.72×
19Sustainable energyHome & Garden2.67×
20AutoScout24Cars & Mobility2.16×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Porsche Taycan audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Porsche Taycan audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.55×
Need for SecurityCONSERVATISM1.54×
Risk AppetiteTHRILL1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Porsche Taycan audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.68×
Healthy LifestyleBALANCE0.84×
Community OrientationOPEN0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Porsche Taycan have in Germany?

Porsche Taycan has an estimated audience of 937,233 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Porsche Taycan fans?

32.9% of Porsche Taycan fans are female, 67.1% are male, with an average age of 38.8 years.

03

Which brands do Porsche Taycan fans like most?

Porsche Taycan fans show strongest brand affinity for Tesla Model X (25.27×), Photovoltaic system (9.69×), and Photovoltaics (6.74×) over the country average.

04

Where do Porsche Taycan fans live in Germany?

Porsche Taycan fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Porsche Taycan fans also like?

Beyond Porsche Taycan itself, the audience over-indexes on Photovoltaic system (9.69×), Photovoltaics (6.74×), Tesla Model S (11.22×), and Tesla Motors (4.65×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car type audiences in Germany

See Porsche Taycan audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Porsche Taycan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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