Rascasse Audience Intelligence

Porsche Boxster Audience in United States

A data profile of the people who buy, follow and care about Porsche Boxster in United States — modelled from more than twelve digital signal sources. Porsche Boxster has an estimated audience of 652,592 people in United States.

#251among Car Model in United States#912in Cars & Mobility

The average Porsche Boxster fan in United States is 34.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Alternative fuel vehicle, Tesla Roadster, BMW 1 Series, with strongest over-indexing on Alternative fuel vehicle (209.96× the country average).

Demographically, the Porsche Boxster audience skews more male with an average age of 34.7, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Porsche Boxster fan in United States is more male, around 34.7 years old, with strong Patriotism tendencies and a notable affinity for Alternative fuel vehicle.

Category: Cars & Mobility · Type: Car Model

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Porsche Boxster profile in United States.

Audience size
653K
in United States
Gender
21.5%♀
78.5% male
Age
34.7
average years
Country rank
#31196
Car Model in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Porsche Boxster fans

21.5% are female, 78.5% are male, average age 34.7.

Fig. 02

Gender split

21.5%
Female
78.5%
Male
Demographic split for Porsche Boxster audience in United States
MetricValue
Female21.5%
Male78.5%
Average age34.7
Estimated audience size652,592
Fig. 03

Age distribution

Ø 34.7
average years
Age distribution of the Porsche Boxster audience in United States
Age bracketShare%
16-1934%
20-2919%
30-3916%
40-4916%
50+14%
Fig. 04

Worldwide distribution

16.7%

of the worldwide Porsche Boxster audience comes from United States.

Worldwide audience distribution share by country for Porsche Boxster
CountryShare
United States16.7%
Brazil8.0%
Germany8.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Porsche Boxster audience in United States is strongest.

Fig. 05

Top regions by affinity

Porsche Boxster fans by region: top regions in United States
#RegionReachAffinity×
01California~100K1.57×
02Florida~60K1.40×
03Utah~8K1.34×
04Arizona~20K1.33×
05Washington~20K1.33×
06Connecticut~8K1.26×
07Oregon~9K1.21×
08Texas~70K1.17×
09New Hampshire~3K1.17×
10Georgia~20K1.13×
11Nevada~7K1.13×
12New Jersey~20K1.12×
13Virginia~20K1.12×
14Idaho~4K1.11×
15Massachusetts~10K1.09×
16North Carolina~20K1.08×
17Colorado~10K1.08×
18Illinois~20K1.03×
19Tennessee~10K1.01×
20Rhode Island~2K1.01×
21Washington, District of Columbia~2K1.00×
22New York~40K0.99×
23South Carolina~10K0.99×
24Indiana~10K0.98×
25Missouri~10K0.98×
26Hawaii~3K0.98×
27Maryland~10K0.97×
28Oklahoma~7K0.97×
29Kansas~5K0.97×
30Maine~2K0.97×
31Pennsylvania~20K0.96×
32Arkansas~5K0.95×
33Ohio~20K0.93×
34Michigan~20K0.92×
35Kentucky~7K0.90×
36Minnesota~8K0.89×
37Alabama~8K0.89×
38Nebraska~3K0.89×
39Montana~2K0.89×
40Wisconsin~9K0.88×
41Vermont~1K0.88×
42New Mexico~3K0.87×
43Delaware~2K0.87×
44Iowa~4K0.84×
45West Virginia~3K0.84×
46Alaska~1K0.84×
47North Dakota~1K0.81×
48Louisiana~7K0.80×
49South Dakota~1K0.79×
50Mississippi~4K0.71×
Fig. 06

Affinity by region

Affinity by region — Porsche Boxster, United States
0.71×1.00×1.57×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Porsche Boxster audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Porsche Boxster audience
#·InterestCategoryAffinity×
01Audi RS 4Cars & Mobility343.65×
02BMW 1 SeriesCars & Mobility247.85×
03Tesla RoadsterCars & Mobility228.99×
04Audi A8Cars & Mobility213.40×
05Alternative fuel vehicleCars & Mobility209.96×
06Lamborghini MurciélagoCars & Mobility203.01×
07BMW 4 SeriesCars & Mobility193.17×
08BMW X1Cars & Mobility179.69×
09BMW 6 SeriesCars & Mobility176.65×
10Porsche MacanCars & Mobility163.16×
11Audi A7Cars & Mobility157.16×
12BMW X6Cars & Mobility136.36×
13Porsche CayenneCars & Mobility123.98×
14Mercedes-Benz S-ClassCars & Mobility114.27×
15Audi A3Cars & Mobility113.35×
16Audi Q7Cars & Mobility112.87×
17Audi A6Cars & Mobility111.81×
18Porsche PanameraCars & Mobility111.34×
19Battery electric vehicleCars & Mobility105.15×
20BMW 7 SeriesCars & Mobility97.29×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Porsche Boxster audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Porsche Boxster audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.99×
Family OrientationCONSERVATISM3.49×
Career OrientationPOWER2.83×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Porsche Boxster audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.52×
SpiritualityBALANCE0.63×
Convenience OrientationPREMIUM0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Porsche Boxster have in United States?

Porsche Boxster has an estimated audience of 652,592 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Porsche Boxster fans?

21.5% of Porsche Boxster fans are female, 78.5% are male, with an average age of 34.7 years.

03

Which brands do Porsche Boxster fans like most?

Porsche Boxster fans show strongest brand affinity for Alternative fuel vehicle (209.96×), Tesla Roadster (228.99×), and BMW 1 Series (247.85×) over the country average.

04

Where do Porsche Boxster fans live in United States?

Porsche Boxster fans in United States are most concentrated in California (reach ~100K), Texas (reach ~70K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Porsche Boxster fans also like?

Beyond Porsche Boxster itself, the audience over-indexes on Tesla Roadster (228.99×), BMW 1 Series (247.85×), Porsche Macan (163.16×), and Porsche Cayenne (123.98×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See Porsche Boxster audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Porsche Boxster. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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