Rascasse Audience Intelligence

Lamborghini Murciélago Audience in United States

A data profile of the people who buy, follow and care about Lamborghini Murciélago in United States — modelled from more than twelve digital signal sources. Lamborghini Murciélago has an estimated audience of 453,246 people in United States.

#280among Car type in United States#321among Car Model in United States#1083in Cars & Mobility

The average Lamborghini Murciélago fan in United States is 31.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Porsche Boxster, BMW 6 Series, BMW 4 Series, with strongest over-indexing on Porsche Boxster (203.01× the country average).

Demographically, the Lamborghini Murciélago audience skews more male with an average age of 31.6, and over-indexes on personality traits such as Family Orientation, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lamborghini Murciélago fan in United States is more male, around 31.6 years old, with strong Family Orientation tendencies and a notable affinity for Porsche Boxster.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lamborghini Murciélago profile in United States.

Audience size
453K
in United States
Gender
19.3%♀
80.7% male
Age
31.6
average years
Country rank
#38802
Car Model in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lamborghini Murciélago fans

19.3% are female, 80.7% are male, average age 31.6.

Fig. 02

Gender split

19.3%
Female
80.7%
Male
Demographic split for Lamborghini Murciélago audience in United States
MetricValue
Female19.3%
Male80.7%
Average age31.6
Estimated audience size453,246
Fig. 03

Age distribution

Ø 31.6
average years
Age distribution of the Lamborghini Murciélago audience in United States
Age bracketShare%
16-1942%
20-2919%
30-3916%
40-4914%
50+9%
Fig. 04

Worldwide distribution

30.1%

of the worldwide Lamborghini Murciélago audience comes from United States.

Worldwide audience distribution share by country for Lamborghini Murciélago
CountryShare
United States30.1%
Mexico13.2%
Italy5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lamborghini Murciélago audience in United States is strongest.

Fig. 05

Top regions by affinity

Lamborghini Murciélago fans by region: top regions in United States
#RegionReachAffinity×
01Florida~50K1.54×
02California~70K1.45×
03Utah~6K1.41×
04Texas~50K1.37×
05Nevada~6K1.27×
06Arizona~10K1.26×
07Colorado~8K1.20×
08Washington~10K1.18×
09Idaho~3K1.16×
10Illinois~20K1.13×
11Georgia~20K1.13×
12Connecticut~5K1.13×
13Tennessee~10K1.12×
14New Mexico~3K1.12×
15New Jersey~10K1.07×
16North Carolina~10K1.05×
17Oregon~5K1.05×
18Oklahoma~5K1.04×
19Rhode Island~1K1.03×
20Virginia~10K1.02×
21Michigan~10K1.00×
22Indiana~8K1.00×
23Maryland~8K1.00×
24Kansas~4K1.00×
25New York~20K0.99×
26Massachusetts~9K0.99×
27South Carolina~7K0.99×
28Nebraska~2K0.99×
29Missouri~7K0.98×
30New Hampshire~2K0.98×
31Kentucky~5K0.94×
32Ohio~10K0.93×
33Pennsylvania~10K0.92×
34Minnesota~6K0.92×
35Alabama~6K0.92×
36Arkansas~3K0.91×
37Hawaii~2K0.90×
38Louisiana~5K0.89×
39Iowa~3K0.89×
40Delaware~1K0.89×
41Wisconsin~6K0.88×
42North Dakota<1K0.88×
43Washington, District of Columbia~1K0.87×
44Montana~1K0.87×
45South Dakota<1K0.86×
46Alaska<1K0.85×
47Vermont<1K0.84×
48West Virginia~2K0.82×
49Maine~1K0.82×
50Mississippi~3K0.79×
Fig. 06

Affinity by region

Affinity by region — Lamborghini Murciélago, United States
0.79×1.00×1.54×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lamborghini Murciélago audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lamborghini Murciélago audience
#·InterestCategoryAffinity×
01Porsche BoxsterCars & Mobility203.01×
02BMW 6 SeriesCars & Mobility167.14×
03Ferrari WorldTravel & Leisure122.01×
04Porsche 718Cars & Mobility113.40×
05Audi TTCars & Mobility91.38×
06Mercedes-AMG GTCars & Mobility86.19×
07Audi A8Cars & Mobility78.90×
08BMW 4 SeriesCars & Mobility77.49×
09Audi A7Cars & Mobility65.89×
10BMW X1Cars & Mobility62.20×
11BMW 5 SeriesCars & Mobility48.01×
12Audi A5Cars & Mobility44.97×
13Mercedes-Benz S-ClassCars & Mobility44.37×
14BMW X6Cars & Mobility42.57×
15Audi A3Cars & Mobility41.03×
16Porsche MacanCars & Mobility40.29×
17Audi A6Cars & Mobility36.92×
18Porsche CayenneCars & Mobility33.89×
19BMW 7 SeriesCars & Mobility33.05×
20Audi Q7Cars & Mobility32.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lamborghini Murciélago audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lamborghini Murciélago audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.45×
Risk AppetiteTHRILL2.01×
IndulgenceJOY1.86×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lamborghini Murciélago audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.57×
DIY MentalityTHRILL0.62×
TraditionCONSERVATISM0.65×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lamborghini Murciélago have in United States?

Lamborghini Murciélago has an estimated audience of 453,246 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Lamborghini Murciélago fans?

19.3% of Lamborghini Murciélago fans are female, 80.7% are male, with an average age of 31.6 years.

03

Which brands do Lamborghini Murciélago fans like most?

Lamborghini Murciélago fans show strongest brand affinity for Porsche Boxster (203.01×), BMW 6 Series (167.14×), and BMW 4 Series (77.49×) over the country average.

04

Where do Lamborghini Murciélago fans live in United States?

Lamborghini Murciélago fans in United States are most concentrated in California (reach ~70K), Texas (reach ~50K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Lamborghini Murciélago fans also like?

Beyond Lamborghini Murciélago itself, the audience over-indexes on BMW 6 Series (167.14×), BMW 4 Series (77.49×), BMW 5 Series (48.01×), and Audi TT (91.38×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Lamborghini Murciélago. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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