Lamborghini Murciélago Audience in United States

Lamborghini Murciélago has an estimated audience of 455,171 people in United States. 19.3% are female, 80.7% are male, average age 31.6. Top regions: California, Texas, Florida. Top brand affinities: Porsche Boxster, BMW 6 Series, BMW X6, Porsche Macan, Porsche Cayenne.

The average Lamborghini Murciélago fan in United States is 31.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Porsche Boxster, BMW 6 Series, BMW X6, with strongest over-indexing on Porsche Boxster (248.89× the country average). Demographically, the Lamborghini Murciélago audience skews more male with an average age of 31.6, and over-indexes on personality traits such as LGBTQ+ Identity, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Lamborghini Murciélago fans

Demographic split for Lamborghini Murciélago audience in United States
MetricValue
Female19.3%
Male80.7%
Average age31.6
Estimated audience size455,171

Audience persona

The typical Lamborghini Murciélago fan in United States is more male, around 31.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Porsche Boxster.

Top regions in United States

Top regions ranked by reach for Lamborghini Murciélago in United States
RegionReachAffinity
California75,8401.52×
Texas56,6671.45×
Florida51,3691.67×
New York26,4431.04×
Illinois18,3401.21×
Georgia16,9131.21×
North Carolina14,4391.05×
Pennsylvania13,7900.9×
Ohio13,3210.95×
New Jersey12,7081.1×
Michigan12,3971.04×
Arizona12,2661.32×
Virginia11,5511.04×
Washington11,2011.23×
Tennessee10,4331.14×
Massachusetts9,0061×
Colorado8,7981.23×
Indiana8,3491×
Maryland8,2371.05×
Missouri7,0530.96×
South Carolina6,7270.98×
Nevada6,0811.38×
Utah5,9901.47×
Minnesota5,8710.9×
Wisconsin5,7720.84×
Oregon5,4481.04×
Alabama5,4050.85×
Kentucky5,2490.92×
Oklahoma5,2441.04×
Louisiana5,1390.88×
Connecticut5,0241.1×
Kansas3,4980.98×
Iowa3,3820.9×
Arkansas3,2110.86×
New Mexico2,7001.18×
Idaho2,6391.16×
Mississippi2,6260.7×
Nebraska2,2370.98×
Hawaii1,7260.88×
New Hampshire1,7050.95×
West Virginia1,4640.69×
Rhode Island1,4340.99×
Maine1,1980.73×
Washington, District of Columbia1,1950.87×
Delaware9630.77×
Montana8200.65×
Alaska6600.68×
South Dakota6160.59×
North Dakota5880.63×
Wyoming4900.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lamborghini Murciélago audience
BrandAffinityCategory
Porsche Boxster248.89×Cars & Mobility
BMW 6 Series240×Cars & Mobility
BMW X667.54×Cars & Mobility
Porsche Macan65.69×Cars & Mobility
Porsche Cayenne53.24×Cars & Mobility
Audi A898.08×Cars & Mobility
BMW X178.33×Cars & Mobility
Audi TT105.95×Cars & Mobility
BMW 4 Series99.41×Cars & Mobility
BMW 5 Series67.22×Cars & Mobility
Apple Store18.14×Shopping
Porsche 718148.03×Cars & Mobility
BMW 1 Series81.19×Cars & Mobility
Audi Q745.12×Cars & Mobility
Audi A771.55×Cars & Mobility
Audi A648.6×Cars & Mobility
BMW M550.98×Cars & Mobility
Mercedes-AMG GT93.02×Cars & Mobility
Mercedes-Benz S-Class51.61×Cars & Mobility
Audi R837.9×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lamborghini Murciélago audience
TraitClusterScore
LGBTQ+ IdentityOPEN3.93
Risk AppetiteTHRILL2.82
Luxury OrientationPREMIUM2.65
Family OrientationCONSERVATISM2.13
Early Adopter MentalityPOWER1.7
IndulgenceJOY1.53

Worldwide distribution

Worldwide audience distribution share by country for Lamborghini Murciélago
CountryShare
United States30.2%
Mexico13.1%
Italy5.7%

See Lamborghini Murciélago audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Lamborghini Murciélago have in United States?

Lamborghini Murciélago has an estimated audience of 455,171 people in United States, concentrated in California and Texas.

What is the gender split and age of Lamborghini Murciélago fans?

19.3% of Lamborghini Murciélago fans are female, 80.7% are male, with an average age of 31.6 years.

Which brands do Lamborghini Murciélago fans like most?

Lamborghini Murciélago fans show strongest brand affinity for Porsche Boxster (248.89×), BMW 6 Series (240×), and BMW X6 (67.54×) over the country average.

Where do Lamborghini Murciélago fans live in United States?

Lamborghini Murciélago fans in United States are most concentrated in California (reach 75,840), Texas (reach 56,667), and Florida (reach 51,369). These three regions account for the largest share of the active audience.

What other brands do Lamborghini Murciélago fans also like?

Beyond Lamborghini Murciélago itself, the audience over-indexes on BMW 6 Series (240×), BMW X6 (67.54×), Porsche Macan (65.69×), and Porsche Cayenne (53.24×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lamborghini Murciélago. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.