Audi A3 Audience in United States

Audi A3 logo

Audi A3 has an estimated audience of 1,364,583 people in United States. 28.8% are female, 71.2% are male, average age 31.6. Top regions: California, Florida, Texas. Top brand affinities: Audi Q7, Audi A6, Audi Q5, Alternative fuel vehicle, Audi A5.

The average Audi A3 fan in United States is 31.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Audi Q7, Audi A6, Audi Q5, with strongest over-indexing on Audi Q7 (50.86× the country average). Demographically, the Audi A3 audience skews more male with an average age of 31.6, and over-indexes on personality traits such as Luxury Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Audi A3 fans

Demographic split for Audi A3 audience in United States
MetricValue
Female28.8%
Male71.2%
Average age31.6
Estimated audience size1,364,583

Audience persona

The typical Audi A3 fan in United States is more male, around 31.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Audi Q7.

Top regions in United States

Top regions ranked by reach for Audi A3 in United States
RegionReachAffinity
California237,9341.59×
Florida154,0011.67×
Texas150,4681.28×
New York96,9561.27×
Illinois60,5101.33×
New Jersey52,9711.53×
Pennsylvania52,8131.15×
Georgia49,0951.17×
North Carolina42,9651.05×
Ohio38,8540.92×
Washington37,7461.38×
Virginia37,1381.12×
Massachusetts35,2211.31×
Michigan32,2040.9×
Arizona30,8481.11×
Maryland28,8781.23×
Colorado24,9481.16×
Tennessee24,6470.9×
Indiana21,8470.88×
Missouri20,6210.94×
South Carolina18,4390.9×
Connecticut18,3721.34×
Minnesota17,4750.89×
Wisconsin17,2200.84×
Alabama16,3450.86×
Oregon16,1161.03×
Louisiana15,2970.87×
Nevada15,1081.14×
Utah14,3241.17×
Kentucky13,3430.78×
Oklahoma12,8210.85×
Mississippi9,3540.83×
Kansas9,1470.85×
Arkansas8,6110.77×
Iowa7,7530.69×
New Mexico6,1010.89×
Idaho5,9300.87×
New Hampshire5,8521.09×
Washington, District of Columbia5,3931.31×
Hawaii5,1530.88×
Nebraska4,9870.73×
Rhode Island4,9181.13×
West Virginia4,3410.68×
Maine4,2790.88×
Delaware3,5060.93×
Vermont2,3330.97×
Montana2,0360.54×
Alaska1,9560.67×
South Dakota1,7860.57×
North Dakota1,5720.56×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Audi A3 audience
BrandAffinityCategory
Audi Q750.86×Cars & Mobility
Audi A656.3×Cars & Mobility
Audi Q548.81×Cars & Mobility
Alternative fuel vehicle42.28×Cars & Mobility
Audi A567.1×Cars & Mobility
Porsche Boxster78.26×Cars & Mobility
Audi A875.41×Cars & Mobility
Audi A766.94×Cars & Mobility
Audi A449.8×Cars & Mobility
Google News10.69×News
BMW 1 Series65×Cars & Mobility
BMW X639.42×Cars & Mobility
Audi R832.24×Cars & Mobility
BMW X150.99×Cars & Mobility
Auto maintenance13.31×Cars & Mobility
Hatchback13.44×Cars & Mobility
Used Cars9.41×Cars & Mobility
Hybrid electric vehicle20.34×Cars & Mobility
Porsche Macan35.48×Cars & Mobility
Mercedes-Benz S-Class37.02×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Audi A3 audience
TraitClusterScore
Luxury OrientationPREMIUM2.12
Family OrientationCONSERVATISM2.05
Early Adopter MentalityPOWER1.65
Quality AwarenessPREMIUM1.46
Need for SecurityCONSERVATISM1.39
LGBTQ+ IdentityOPEN1.38

Worldwide distribution

Worldwide audience distribution share by country for Audi A3
CountryShare
Italy8.3%
Germany8.0%
Brazil7.7%

See Audi A3 audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Audi A3 have in United States?

Audi A3 has an estimated audience of 1,364,583 people in United States, concentrated in California and Florida.

What is the gender split and age of Audi A3 fans?

28.8% of Audi A3 fans are female, 71.2% are male, with an average age of 31.6 years.

Which brands do Audi A3 fans like most?

Audi A3 fans show strongest brand affinity for Audi Q7 (50.86×), Audi A6 (56.3×), and Audi Q5 (48.81×) over the country average.

Where do Audi A3 fans live in United States?

Audi A3 fans in United States are most concentrated in California (reach 237,934), Florida (reach 154,001), and Texas (reach 150,468). These three regions account for the largest share of the active audience.

What other brands do Audi A3 fans also like?

Beyond Audi A3 itself, the audience over-indexes on Audi A6 (56.3×), Audi Q5 (48.81×), Alternative fuel vehicle (42.28×), and Audi A5 (67.1×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Audi A3. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.