Rascasse Audience Intelligence

Audi A4 Audience in United States

A data profile of the people who buy, follow and care about Audi A4 in United States — modelled from more than twelve digital signal sources. Audi A4 has an estimated audience of 1,408,089 people in United States.

#141among Car type in United States#136among Car Model in United States#606in Cars & Mobility

The average Audi A4 fan in United States is 32.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Audi A6, Audi Q5, Audi Q7, with strongest over-indexing on Audi A6 (47.07× the country average).

Demographically, the Audi A4 audience skews more male with an average age of 32.5, and over-indexes on personality traits such as Family Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Audi A4 fan in United States is more male, around 32.5 years old, with strong Family Orientation tendencies and a notable affinity for Audi A6.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Audi A4 profile in United States.

Audience size
1.4M
in United States
Gender
23.1%♀
76.9% male
Age
32.5
average years
Country rank
#18607
Car Model in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Audi A4 fans

23.1% are female, 76.9% are male, average age 32.5.

Fig. 02

Gender split

23.1%
Female
76.9%
Male
Demographic split for Audi A4 audience in United States
MetricValue
Female23.1%
Male76.9%
Average age32.5
Estimated audience size1,408,089
Fig. 03

Age distribution

Ø 32.5
average years
Age distribution of the Audi A4 audience in United States
Age bracketShare%
16-1940%
20-2920%
30-3916%
40-4913%
50+11%
Fig. 04

Worldwide distribution

9.0%

of the worldwide Audi A4 audience comes from United States.

Worldwide audience distribution share by country for Audi A4
CountryShare
United States9.0%
Italy8.8%
Germany7.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Audi A4 audience in United States is strongest.

Fig. 05

Top regions by affinity

Audi A4 fans by region: top regions in United States
#RegionReachAffinity×
01Connecticut~20K1.54×
02New Jersey~50K1.36×
03Washington~40K1.32×
04New Hampshire~7K1.31×
05California~200K1.29×
06Massachusetts~40K1.27×
07Colorado~30K1.25×
08Illinois~60K1.24×
09Utah~20K1.19×
10Florida~100K1.17×
11New York~90K1.15×
12Rhode Island~5K1.12×
13Pennsylvania~50K1.10×
14Maryland~30K1.10×
15Georgia~50K1.08×
16Virginia~40K1.07×
17Minnesota~20K1.05×
18Texas~100K1.04×
19Nevada~10K1.04×
20Maine~5K1.04×
21North Carolina~40K1.03×
22Arizona~30K1.02×
23Oregon~20K1.02×
24Washington, District of Columbia~4K1.02×
25Delaware~4K1.02×
26Vermont~3K1.02×
27Missouri~20K1.00×
28Ohio~40K0.99×
29Idaho~7K0.99×
30Wisconsin~20K0.98×
31Indiana~30K0.96×
32Michigan~40K0.94×
33Tennessee~30K0.93×
34Nebraska~7K0.93×
35South Carolina~20K0.89×
36Kansas~10K0.89×
37Oklahoma~10K0.87×
38Iowa~10K0.87×
39New Mexico~6K0.86×
40West Virginia~6K0.85×
41Kentucky~10K0.83×
42North Dakota~2K0.82×
43Louisiana~10K0.81×
44Mississippi~9K0.79×
45Hawaii~5K0.79×
46Alabama~20K0.78×
47South Dakota~3K0.78×
48Alaska~2K0.78×
49Montana~3K0.75×
50Arkansas~9K0.73×
Fig. 06

Affinity by region

Affinity by region — Audi A4, United States
0.73×1.00×1.54×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Audi A4 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Audi A4 audience
#·InterestCategoryAffinity×
01Porsche BoxsterCars & Mobility61.01×
02Audi A5Cars & Mobility52.33×
03Audi A8Cars & Mobility47.92×
04Audi A6Cars & Mobility47.07×
05Audi A3Cars & Mobility46.15×
06Audi A7Cars & Mobility45.37×
07BMW 1 SeriesCars & Mobility43.94×
08Audi Q5Cars & Mobility40.81×
09Audi Q7Cars & Mobility39.92×
10BMW X1Cars & Mobility39.16×
11Volkswagen ID.4Cars & Mobility38.54×
12BMW 4 SeriesCars & Mobility36.78×
13Alternative fuel vehicleCars & Mobility33.48×
14BMW X6Cars & Mobility30.06×
15BMW 3 Series (E46)Cars & Mobility29.75×
16Audi Q3Cars & Mobility27.04×
17Porsche CayenneCars & Mobility23.60×
18Audi R8Cars & Mobility22.53×
19HatchbackCars & Mobility10.68×
20Google NewsNews6.31×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Audi A4 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Audi A4 audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.20×
PatriotismCONSERVATISM1.94×
Price SensitivityPREMIUM1.78×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Audi A4 audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.63×
Community OrientationOPEN0.68×
MindfulnessBALANCE0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Audi A4 have in United States?

Audi A4 has an estimated audience of 1,408,089 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Audi A4 fans?

23.1% of Audi A4 fans are female, 76.9% are male, with an average age of 32.5 years.

03

Which brands do Audi A4 fans like most?

Audi A4 fans show strongest brand affinity for Audi A6 (47.07×), Audi Q5 (40.81×), and Audi Q7 (39.92×) over the country average.

04

Where do Audi A4 fans live in United States?

Audi A4 fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Audi A4 fans also like?

Beyond Audi A4 itself, the audience over-indexes on Audi Q5 (40.81×), Audi Q7 (39.92×), Alternative fuel vehicle (33.48×), and Audi A3 (46.15×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car type audiences in United States

See Audi A4 audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Audi A4. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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