Audi A4 Audience in United States

Audi A4 logo

Audi A4 has an estimated audience of 1,423,980 people in United States. 23.1% are female, 76.9% are male, average age 32.5. Top regions: California, Texas, Florida. Top brand affinities: Audi A6, Audi Q5, Audi Q7, Alternative fuel vehicle, Audi A3.

The average Audi A4 fan in United States is 32.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Audi A6, Audi Q5, Audi Q7, with strongest over-indexing on Audi A6 (47.07× the country average). Demographically, the Audi A4 audience skews more male with an average age of 32.5, and over-indexes on personality traits such as Family Orientation, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Audi A4 fans

Demographic split for Audi A4 audience in United States
MetricValue
Female23.1%
Male76.9%
Average age32.5
Estimated audience size1,423,980

Audience persona

The typical Audi A4 fan in United States is more male, around 32.5 years old, with strong Family Orientation tendencies and a notable affinity for Audi A6.

Top regions in United States

Top regions ranked by reach for Audi A4 in United States
RegionReachAffinity
California220,5371.41×
Texas132,9991.09×
Florida118,7231.23×
New York99,2971.25×
Illinois61,3631.29×
Pennsylvania53,5671.12×
New Jersey52,8721.46×
Georgia51,5281.17×
North Carolina44,4481.04×
Ohio43,4870.99×
Washington39,1721.37×
Virginia38,2221.1×
Massachusetts37,3951.33×
Michigan35,2990.95×
Arizona30,0911.03×
Colorado28,9881.29×
Maryland27,1071.11×
Tennessee26,8860.94×
Indiana24,8040.95×
Missouri22,3890.98×
Connecticut22,3631.57×
Minnesota21,0121.03×
Wisconsin20,5370.96×
South Carolina20,0200.93×
Oregon17,2921.06×
Alabama15,0510.76×
Utah15,0411.18×
Nevada15,0141.09×
Louisiana14,9060.81×
Kentucky14,3080.8×
Oklahoma13,6050.86×
Kansas9,6180.86×
Iowa9,4280.8×
Mississippi9,2190.79×
Arkansas8,1620.7×
New Hampshire6,7011.19×
Idaho6,6310.93×
Nebraska6,2350.87×
New Mexico5,9520.83×
Rhode Island4,9151.08×
Maine4,9120.96×
Hawaii4,9090.8×
West Virginia4,8610.73×
Washington, District of Columbia4,6131.08×
Delaware3,6590.93×
Montana2,6760.68×
Vermont2,2840.91×
South Dakota2,1710.66×
North Dakota2,0700.71×
Alaska1,9510.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Audi A4 audience
BrandAffinityCategory
Audi A647.07×Cars & Mobility
Audi Q540.81×Cars & Mobility
Audi Q739.92×Cars & Mobility
Alternative fuel vehicle33.48×Cars & Mobility
Audi A346.15×Cars & Mobility
Audi A552.33×Cars & Mobility
Porsche Boxster61.01×Cars & Mobility
BMW X630.06×Cars & Mobility
Audi A745.37×Cars & Mobility
BMW X139.16×Cars & Mobility
Audi A847.92×Cars & Mobility
Hatchback10.68×Cars & Mobility
BMW 1 Series43.94×Cars & Mobility
Audi R822.53×Cars & Mobility
Porsche Cayenne23.6×Cars & Mobility
Volkswagen ID.438.54×Cars & Mobility
Google News6.31×News
Audi S448.84×Cars & Mobility
BMW X518.75×Cars & Mobility
Mercedes-Benz C-Class23.33×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Audi A4 audience
TraitClusterScore
Family OrientationCONSERVATISM2.4
Luxury OrientationPREMIUM1.92
LGBTQ+ IdentityOPEN1.82
Quality AwarenessPREMIUM1.75
Early Adopter MentalityPOWER1.67
Need for SecurityCONSERVATISM1.5

Worldwide distribution

Worldwide audience distribution share by country for Audi A4
CountryShare
United States9.4%
Italy9.2%
Germany6.5%

See Audi A4 audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Audi A4 have in United States?

Audi A4 has an estimated audience of 1,423,980 people in United States, concentrated in California and Texas.

What is the gender split and age of Audi A4 fans?

23.1% of Audi A4 fans are female, 76.9% are male, with an average age of 32.5 years.

Which brands do Audi A4 fans like most?

Audi A4 fans show strongest brand affinity for Audi A6 (47.07×), Audi Q5 (40.81×), and Audi Q7 (39.92×) over the country average.

Where do Audi A4 fans live in United States?

Audi A4 fans in United States are most concentrated in California (reach 220,537), Texas (reach 132,999), and Florida (reach 118,723). These three regions account for the largest share of the active audience.

What other brands do Audi A4 fans also like?

Beyond Audi A4 itself, the audience over-indexes on Audi Q5 (40.81×), Audi Q7 (39.92×), Alternative fuel vehicle (33.48×), and Audi A3 (46.15×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Audi A4. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.