Audi A4 Audience in Germany
Audi A4 has an estimated audience of 974,649 people in Germany. 26.0% are female, 74.0% are male, average age 34.2. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Peugeot 408, Audi A1, Audi A3, Audi A8, AutoScout24.
The average Audi A4 fan in Germany is 34.2 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Peugeot 408, Audi A1, Audi A3, with strongest over-indexing on Peugeot 408 (27.48× the country average). Demographically, the Audi A4 audience skews more male with an average age of 34.2, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of Audi A4 fans
| Metric | Value |
|---|---|
| Female | 26.0% |
| Male | 74.0% |
| Average age | 34.2 |
| Estimated audience size | 974,649 |
Audience persona
The typical Audi A4 fan in Germany is more male, around 34.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Peugeot 408.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 251,966 | 1.24× |
| Baden-Württemberg | 202,401 | 1.17× |
| Nordrhein-Westfalen | 183,163 | 0.66× |
| Niedersachsen | 151,737 | 1.23× |
| Hessen | 112,884 | 1.17× |
| Rheinland-Pfalz | 68,752 | 1.08× |
| Sachsen | 67,638 | 1.09× |
| Berlin | 50,502 | 0.89× |
| Schleswig-Holstein | 42,770 | 0.94× |
| Brandenburg | 34,727 | 0.88× |
| Thüringen | 32,997 | 1.02× |
| Hamburg | 31,460 | 1.1× |
| Sachsen-Anhalt | 30,833 | 0.94× |
| Mecklenburg-Vorpommern | 21,993 | 0.91× |
| Saarland | 13,415 | 0.86× |
| Bremen | 8,901 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Peugeot 408 | 27.48× | Cars & Mobility |
| Audi A1 | 13.19× | Cars & Mobility |
| Audi A3 | 9.99× | Cars & Mobility |
| Audi A8 | 15.29× | Cars & Mobility |
| AutoScout24 | 3.05× | Cars & Mobility |
| Family car | 5.57× | Cars & Mobility |
| Used car | 3.69× | Cars & Mobility |
| Škoda Superb | 12.65× | Cars & Mobility |
| Hatchback | 4.68× | Cars & Mobility |
| Used Cars | 4.54× | Cars & Mobility |
| Volkswagen Tiguan | 6.54× | Cars & Mobility |
| Auto mechanic | 3.93× | Cars & Mobility |
| Turbocharged Direct Injection | 10.99× | Cars & Mobility |
| Škoda Auto | 3.17× | Cars & Mobility |
| Audi A6 | 7.36× | Cars & Mobility |
| Škoda Kodiaq | 6.78× | Cars & Mobility |
| Audi Q5 | 7.41× | Cars & Mobility |
| Audi A7 | 10.38× | Cars & Mobility |
| Audi Q3 | 6.89× | Cars & Mobility |
| Solar energy | 3.01× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.41 |
| Quality Awareness | PREMIUM | 1.29 |
| Urban Lifestyle | OPEN | 1.28 |
| Patriotism | CONSERVATISM | 1.25 |
| Family Orientation | CONSERVATISM | 1.19 |
| Sports Activity | POWER | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 9.4% |
| Italy | 9.2% |
| Germany | 6.5% |
See Audi A4 audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Audi A4 have in Germany?
Audi A4 has an estimated audience of 974,649 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Audi A4 fans?
26.0% of Audi A4 fans are female, 74.0% are male, with an average age of 34.2 years.
Which brands do Audi A4 fans like most?
Audi A4 fans show strongest brand affinity for Peugeot 408 (27.48×), Audi A1 (13.19×), and Audi A3 (9.99×) over the country average.
Where do Audi A4 fans live in Germany?
Audi A4 fans in Germany are most concentrated in Bayern (reach 251,966), Baden-Württemberg (reach 202,401), and Nordrhein-Westfalen (reach 183,163). These three regions account for the largest share of the active audience.
What other brands do Audi A4 fans also like?
Beyond Audi A4 itself, the audience over-indexes on Audi A1 (13.19×), Audi A3 (9.99×), Audi A8 (15.29×), and AutoScout24 (3.05×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Audi A4. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.