Audi Q5 Audience in Germany
Audi Q5 has an estimated audience of 1,122,052 people in Germany. 19.9% are female, 80.1% are male, average age 39.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Cupra, Peugeot 408, Automotive design, Audi A6, Hatchback.
The average Audi Q5 fan in Germany is 39.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Cupra, Peugeot 408, Automotive design, with strongest over-indexing on Cupra (9.95× the country average). Demographically, the Audi Q5 audience skews more male with an average age of 39.2, and over-indexes on personality traits such as Luxury Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of Audi Q5 fans
| Metric | Value |
|---|---|
| Female | 19.9% |
| Male | 80.1% |
| Average age | 39.2 |
| Estimated audience size | 1,122,052 |
Audience persona
The typical Audi Q5 fan in Germany is more male, around 39.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Cupra.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 464,448 | 1.28× |
| Bayern | 311,037 | 1.17× |
| Baden-Württemberg | 283,601 | 1.26× |
| Niedersachsen | 183,931 | 1.15× |
| Hessen | 154,673 | 1.23× |
| Sachsen | 75,779 | 0.94× |
| Berlin | 64,642 | 0.87× |
| Rheinland-Pfalz | 60,731 | 0.73× |
| Schleswig-Holstein | 53,594 | 0.9× |
| Brandenburg | 45,873 | 0.89× |
| Hamburg | 41,378 | 1.11× |
| Thüringen | 39,477 | 0.94× |
| Sachsen-Anhalt | 37,846 | 0.88× |
| Mecklenburg-Vorpommern | 31,434 | 1× |
| Saarland | 19,750 | 0.97× |
| Bremen | 12,143 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cupra | 9.95× | Cars & Mobility |
| Peugeot 408 | 22.7× | Cars & Mobility |
| Automotive design | 4.97× | Business & Career |
| Audi A6 | 7.64× | Cars & Mobility |
| Hatchback | 3.84× | Cars & Mobility |
| Audi Q3 | 6.94× | Cars & Mobility |
| Family car | 4.16× | Cars & Mobility |
| Used Cars | 3.68× | Cars & Mobility |
| Plug-in hybrid | 3.35× | Cars & Mobility |
| Range Rover (L405) | 8.81× | Cars & Mobility |
| Crossover (automobile) | 4.42× | Cars & Mobility |
| Audi A4 | 7.24× | Cars & Mobility |
| Range Rover (L322) | 9.48× | Cars & Mobility |
| Audi Q7 | 7.77× | Cars & Mobility |
| Hybrid drive | 8.66× | Technology & Electronics |
| Snowboard | 2.98× | Sports |
| Engine | 2.51× | Cars & Mobility |
| Volvo XC60 | 6.84× | Cars & Mobility |
| Audi A5 | 6.32× | Cars & Mobility |
| Ford Explorer | 7.98× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.72 |
| Patriotism | CONSERVATISM | 1.41 |
| DIY Mentality | THRILL | 1.4 |
| Quality Awareness | PREMIUM | 1.37 |
| Sports Activity | POWER | 1.18 |
| Family Orientation | CONSERVATISM | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 10.3% |
| Ukraine | 10.1% |
| Japan | 7.0% |
See Audi Q5 audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Audi Q5 have in Germany?
Audi Q5 has an estimated audience of 1,122,052 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Audi Q5 fans?
19.9% of Audi Q5 fans are female, 80.1% are male, with an average age of 39.2 years.
Which brands do Audi Q5 fans like most?
Audi Q5 fans show strongest brand affinity for Cupra (9.95×), Peugeot 408 (22.7×), and Automotive design (4.97×) over the country average.
Where do Audi Q5 fans live in Germany?
Audi Q5 fans in Germany are most concentrated in Nordrhein-Westfalen (reach 464,448), Bayern (reach 311,037), and Baden-Württemberg (reach 283,601). These three regions account for the largest share of the active audience.
What other brands do Audi Q5 fans also like?
Beyond Audi Q5 itself, the audience over-indexes on Peugeot 408 (22.7×), Automotive design (4.97×), Audi A6 (7.64×), and Hatchback (3.84×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Audi Q5. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.