Rascasse Audience Intelligence

Audi Q5 Audience in Germany

A data profile of the people who buy, follow and care about Audi Q5 in Germany — modelled from more than twelve digital signal sources. Audi Q5 has an estimated audience of 1,615,538 people in Germany.

#37among Car type in Germany#15among Car Model in Germany#203in Cars & Mobility

The average Audi Q5 fan in Germany is 39.2 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Cupra, Peugeot 408, Automotive design, with strongest over-indexing on Cupra (9.95× the country average).

Demographically, the Audi Q5 audience skews more male with an average age of 39.2, and over-indexes on personality traits such as Luxury Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Audi Q5 fan in Germany is more male, around 39.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Cupra.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Audi Q5 profile in Germany.

Audience size
1.6M
in Germany
Gender
19.9%♀
80.1% male
Age
39.2
average years
Country rank
#4153
Car Model in Germany
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Audi Q5 fans

19.9% are female, 80.1% are male, average age 39.2.

Fig. 02

Gender split

19.9%
Female
80.1%
Male
Demographic split for Audi Q5 audience in Germany
MetricValue
Female19.9%
Male80.1%
Average age39.2
Estimated audience size1,615,538
Fig. 03

Age distribution

Ø 39.2
average years
Age distribution of the Audi Q5 audience in Germany
Age bracketShare%
16-1920%
20-2919%
30-3920%
40-4923%
50+19%
Fig. 04

Worldwide distribution

7.4%

of the worldwide Audi Q5 audience comes from Germany.

Worldwide audience distribution share by country for Audi Q5
CountryShare
Ukraine9.4%
United States9.3%
Germany7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Audi Q5 audience in Germany is strongest.

Fig. 05

Top regions by affinity

Audi Q5 fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~400K1.22×
02Baden-Württemberg~300K1.22×
03Hessen~100K1.17×
04Niedersachsen~200K1.12×
05Bayern~300K1.11×
06Hamburg~40K1.07×
07Saarland~20K1.03×
08Thüringen~40K0.99×
09Mecklenburg-Vorpommern~30K0.99×
10Sachsen~80K0.94×
11Sachsen-Anhalt~40K0.94×
12Schleswig-Holstein~50K0.91×
13Brandenburg~50K0.91×
14Bremen~10K0.90×
15Rheinland-Pfalz~70K0.89×
16Berlin~60K0.82×
Fig. 06

Affinity by region

Affinity by region — Audi Q5, Germany
0.82×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Audi Q5 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Audi Q5 audience
#·InterestCategoryAffinity×
01Peugeot 408Cars & Mobility22.70×
02CupraCars & Mobility9.95×
03Range Rover (L322)Cars & Mobility9.48×
04Range Rover (L405)Cars & Mobility8.81×
05Hybrid driveTechnology & Electronics8.66×
06Ford ExplorerCars & Mobility7.98×
07Audi Q7Cars & Mobility7.77×
08Audi A6Cars & Mobility7.64×
09Audi A4Cars & Mobility7.24×
10Audi Q3Cars & Mobility6.94×
11Volvo XC60Cars & Mobility6.84×
12Audi A5Cars & Mobility6.32×
13Automotive designBusiness & Career4.97×
14Crossover (automobile)Cars & Mobility4.42×
15Family carCars & Mobility4.16×
16HatchbackCars & Mobility3.84×
17Used CarsCars & Mobility3.68×
18Plug-in hybridCars & Mobility3.35×
19SnowboardSports2.98×
20EngineCars & Mobility2.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Audi Q5 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Audi Q5 audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.63×
Family OrientationCONSERVATISM1.43×
IndulgenceJOY1.08×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Audi Q5 audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.56×
CreativityOPEN0.57×
SpiritualityBALANCE0.62×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Audi Q5 have in Germany?

Audi Q5 has an estimated audience of 1,615,538 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Audi Q5 fans?

19.9% of Audi Q5 fans are female, 80.1% are male, with an average age of 39.2 years.

03

Which brands do Audi Q5 fans like most?

Audi Q5 fans show strongest brand affinity for Cupra (9.95×), Peugeot 408 (22.7×), and Automotive design (4.97×) over the country average.

04

Where do Audi Q5 fans live in Germany?

Audi Q5 fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Audi Q5 fans also like?

Beyond Audi Q5 itself, the audience over-indexes on Peugeot 408 (22.7×), Automotive design (4.97×), Audi A6 (7.64×), and Hatchback (3.84×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car type audiences in Germany

See Audi Q5 audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Audi Q5. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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