Audi A5 Audience in Germany
Audi A5 has an estimated audience of 1,215,648 people in Germany. 18.4% are female, 81.6% are male, average age 37.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Peugeot 408, Cupra, Automotive design, Audi A6, Hatchback.
The average Audi A5 fan in Germany is 37.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Peugeot 408, Cupra, Automotive design, with strongest over-indexing on Peugeot 408 (36.52× the country average). Demographically, the Audi A5 audience skews more male with an average age of 37.8, and over-indexes on personality traits such as Luxury Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of Audi A5 fans
| Metric | Value |
|---|---|
| Female | 18.4% |
| Male | 81.6% |
| Average age | 37.8 |
| Estimated audience size | 1,215,648 |
Audience persona
The typical Audi A5 fan in Germany is more male, around 37.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Peugeot 408.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 340,456 | 1.28× |
| Bayern | 269,901 | 1.38× |
| Baden-Württemberg | 226,837 | 1.37× |
| Niedersachsen | 136,605 | 1.16× |
| Hessen | 125,126 | 1.35× |
| Rheinland-Pfalz | 64,864 | 1.06× |
| Sachsen | 52,592 | 0.88× |
| Berlin | 46,008 | 0.85× |
| Schleswig-Holstein | 35,467 | 0.81× |
| Hamburg | 32,327 | 1.18× |
| Brandenburg | 27,784 | 0.74× |
| Thüringen | 24,375 | 0.79× |
| Sachsen-Anhalt | 23,883 | 0.76× |
| Mecklenburg-Vorpommern | 16,250 | 0.7× |
| Saarland | 13,129 | 0.88× |
| Bremen | 8,515 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Peugeot 408 | 36.52× | Cars & Mobility |
| Cupra | 9.95× | Cars & Mobility |
| Automotive design | 4.97× | Business & Career |
| Audi A6 | 8.25× | Cars & Mobility |
| Hatchback | 3.96× | Cars & Mobility |
| Audi Q5 | 7.08× | Cars & Mobility |
| Used Cars | 3.8× | Cars & Mobility |
| Audi A4 | 7.72× | Cars & Mobility |
| Audi Q3 | 6.6× | Cars & Mobility |
| Plug-in hybrid | 3.28× | Cars & Mobility |
| Crossover (automobile) | 4.21× | Cars & Mobility |
| Engine | 2.6× | Cars & Mobility |
| Family car | 3.52× | Cars & Mobility |
| Snowboard | 2.98× | Sports |
| Audi Q7 | 7.49× | Cars & Mobility |
| BMW X3 (F25) | 11.02× | Cars & Mobility |
| Ford Focus (RS - ST - WRC) | 11.66× | Cars & Mobility |
| Volvo XC60 | 6.49× | Cars & Mobility |
| BMW Z4 (E89) | 12.41× | Cars & Mobility |
| Electric car | 2.13× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.63 |
| Patriotism | CONSERVATISM | 1.37 |
| DIY Mentality | THRILL | 1.36 |
| Quality Awareness | PREMIUM | 1.32 |
| Early Adopter Mentality | POWER | 1.2 |
| Travelling | THRILL | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 9.6% |
| United States | 8.1% |
| Brazil | 6.8% |
See Audi A5 audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Audi A5 have in Germany?
Audi A5 has an estimated audience of 1,215,648 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Audi A5 fans?
18.4% of Audi A5 fans are female, 81.6% are male, with an average age of 37.8 years.
Which brands do Audi A5 fans like most?
Audi A5 fans show strongest brand affinity for Peugeot 408 (36.52×), Cupra (9.95×), and Automotive design (4.97×) over the country average.
Where do Audi A5 fans live in Germany?
Audi A5 fans in Germany are most concentrated in Nordrhein-Westfalen (reach 340,456), Bayern (reach 269,901), and Baden-Württemberg (reach 226,837). These three regions account for the largest share of the active audience.
What other brands do Audi A5 fans also like?
Beyond Audi A5 itself, the audience over-indexes on Cupra (9.95×), Automotive design (4.97×), Audi A6 (8.25×), and Hatchback (3.96×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Audi A5. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.