Rascasse Audience Intelligence

Audi Q7 Audience in Germany

A data profile of the people who buy, follow and care about Audi Q7 in Germany — modelled from more than twelve digital signal sources. Audi Q7 has an estimated audience of 937,333 people in Germany.

#87among Car type in Germany#65among Car Model in Germany#332in Cars & Mobility

The average Audi Q7 fan in Germany is 40.2 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Peugeot 408, Cupra, Range Rover (L405), with strongest over-indexing on Peugeot 408 (51.12× the country average).

Demographically, the Audi Q7 audience skews more male with an average age of 40.2, and over-indexes on personality traits such as Luxury Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Audi Q7 fan in Germany is more male, around 40.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Peugeot 408.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Audi Q7 profile in Germany.

Audience size
937K
in Germany
Gender
18.0%♀
82.0% male
Age
40.2
average years
Country rank
#6915
Car Model in Germany
Fig. 01

Search interest · 12-month trend

+24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Audi Q7 fans

18.0% are female, 82.0% are male, average age 40.2.

Fig. 02

Gender split

18.0%
Female
82.0%
Male
Demographic split for Audi Q7 audience in Germany
MetricValue
Female18.0%
Male82.0%
Average age40.2
Estimated audience size937,333
Fig. 03

Age distribution

Ø 40.2
average years
Age distribution of the Audi Q7 audience in Germany
Age bracketShare%
16-1917%
20-2919%
30-3920%
40-4923%
50+21%
Fig. 04

Worldwide distribution

7.9%

of the worldwide Audi Q7 audience comes from Germany.

Worldwide audience distribution share by country for Audi Q7
CountryShare
United States17.7%
Germany7.9%
United Kingdom6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Audi Q7 audience in Germany is strongest.

Fig. 05

Top regions by affinity

Audi Q7 fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~80K1.18×
02Hamburg~20K1.17×
03Nordrhein-Westfalen~200K1.16×
04Niedersachsen~100K1.12×
05Bayern~200K1.07×
06Baden-Württemberg~100K1.07×
07Mecklenburg-Vorpommern~20K1.01×
08Rheinland-Pfalz~40K0.95×
09Brandenburg~30K0.95×
10Sachsen-Anhalt~20K0.94×
11Sachsen~40K0.93×
12Bremen~7K0.93×
13Berlin~40K0.92×
14Schleswig-Holstein~30K0.91×
15Thüringen~20K0.88×
16Saarland~9K0.84×
Fig. 06

Affinity by region

Affinity by region — Audi Q7, Germany
0.84×1.00×1.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Audi Q7 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Audi Q7 audience
#·InterestCategoryAffinity×
01Wilson GolfSports65.80×
02Peugeot 408Cars & Mobility51.12×
03Volvo V70Cars & Mobility24.11×
04BMW X3 (F25)Cars & Mobility17.88×
05BMW Z4 (E89)Cars & Mobility17.77×
06Range Rover (L322)Cars & Mobility17.41×
07Ford Focus (RS - ST - WRC)Cars & Mobility15.96×
08Range Rover (L405)Cars & Mobility15.12×
09BMW X3 (E83)Cars & Mobility11.97×
10Hybrid driveTechnology & Electronics11.41×
11CupraCars & Mobility10.51×
12Audi Q5Cars & Mobility7.57×
13Audi Q3Cars & Mobility7.06×
14Automotive designBusiness & Career5.25×
15Crossover (automobile)Cars & Mobility4.50×
16Used CarsCars & Mobility4.27×
17Family carCars & Mobility4.05×
18HatchbackCars & Mobility3.92×
19Plug-in hybridCars & Mobility3.39×
20Live eventsMusic & Radio1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Audi Q7 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Audi Q7 audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.63×
Family OrientationCONSERVATISM1.42×
Career OrientationPOWER1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Audi Q7 audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.56×
CreativityOPEN0.58×
Community OrientationOPEN0.62×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Audi Q7 have in Germany?

Audi Q7 has an estimated audience of 937,333 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Audi Q7 fans?

18.0% of Audi Q7 fans are female, 82.0% are male, with an average age of 40.2 years.

03

Which brands do Audi Q7 fans like most?

Audi Q7 fans show strongest brand affinity for Peugeot 408 (51.12×), Cupra (10.51×), and Range Rover (L405) (15.12×) over the country average.

04

Where do Audi Q7 fans live in Germany?

Audi Q7 fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Audi Q7 fans also like?

Beyond Audi Q7 itself, the audience over-indexes on Cupra (10.51×), Range Rover (L405) (15.12×), Range Rover (L322) (17.41×), and Automotive design (5.25×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car type audiences in Germany

See Audi Q7 audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Audi Q7. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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