Rascasse Audience Intelligence

Range Rover (L322) Audience in Germany

A data profile of the people who buy, follow and care about Range Rover (L322) in Germany — modelled from more than twelve digital signal sources. Range Rover (L322) has an estimated audience of 678,534 people in Germany.

#135among Car type in Germany#113among Car Model in Germany#420in Cars & Mobility

The average Range Rover (L322) fan in Germany is 34.6 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Chrysler, Perodua Myvi, Land Rover, with strongest over-indexing on Chrysler (50.29× the country average).

Demographically, the Range Rover (L322) audience skews more male with an average age of 34.6, and over-indexes on personality traits such as Quality Awareness, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Range Rover (L322) fan in Germany is more male, around 34.6 years old, with strong Quality Awareness tendencies and a notable affinity for Chrysler.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Range Rover (L322) profile in Germany.

Audience size
679K
in Germany
Gender
16.8%♀
83.2% male
Age
34.6
average years
Country rank
#9083
Car Model in Germany
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Range Rover (L322) fans

16.8% are female, 83.2% are male, average age 34.6.

Fig. 02

Gender split

16.8%
Female
83.2%
Male
Demographic split for Range Rover (L322) audience in Germany
MetricValue
Female16.8%
Male83.2%
Average age34.6
Estimated audience size678,534
Fig. 03

Age distribution

Ø 34.6
average years
Age distribution of the Range Rover (L322) audience in Germany
Age bracketShare%
16-1938%
20-2918%
30-3910%
40-4916%
50+17%
Fig. 04

Worldwide distribution

3.9%

of the worldwide Range Rover (L322) audience comes from Germany.

Worldwide audience distribution share by country for Range Rover (L322)
CountryShare
United States13.2%
India9.6%
Brazil7.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Range Rover (L322) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Range Rover (L322) fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~20K1.42×
02Hessen~70K1.35×
03Nordrhein-Westfalen~200K1.24×
04Baden-Württemberg~100K1.16×
05Bayern~100K1.14×
06Niedersachsen~70K1.05×
07Berlin~30K1.03×
08Schleswig-Holstein~20K1.03×
09Rheinland-Pfalz~30K1.02×
10Bremen~5K0.95×
11Saarland~8K0.92×
12Brandenburg~20K0.79×
13Sachsen~30K0.78×
14Mecklenburg-Vorpommern~9K0.73×
15Thüringen~10K0.71×
16Sachsen-Anhalt~10K0.69×
Fig. 06

Affinity by region

Affinity by region — Range Rover (L322), Germany
0.69×1.00×1.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Range Rover (L322) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Range Rover (L322) audience
#·InterestCategoryAffinity×
01Perodua MyviCars & Mobility147.67×
02Perodua AlzaCars & Mobility133.92×
03Proton SagaCars & Mobility107.31×
04ChryslerCars & Mobility50.29×
05InfinitiCars & Mobility26.13×
06BMW 2 SeriesCars & Mobility23.79×
07Chat roomInternet & Social Media19.80×
08Hyundai Santa FeCars & Mobility19.23×
09Audi Q7Cars & Mobility17.41×
10Toyota Land CruiserCars & Mobility14.32×
11Land RoverCars & Mobility13.69×
12Audi Q3Cars & Mobility11.02×
13Porsche CayenneCars & Mobility10.75×
14Audi Q5Cars & Mobility9.48×
15Range RoverCars & Mobility8.44×
16DubaiTravel & Leisure7.08×
17SUVsCars & Mobility5.71×
18Ford Motor CompanyCars & Mobility5.54×
19PorscheCars & Mobility3.79×
20Mercedes-BenzCars & Mobility3.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Range Rover (L322) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Range Rover (L322) audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.43×
Risk AppetiteTHRILL1.88×
Need for SecurityCONSERVATISM1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Range Rover (L322) audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.59×
Healthy LifestyleBALANCE0.72×
SustainabilityBALANCE0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Range Rover (L322) have in Germany?

Range Rover (L322) has an estimated audience of 678,534 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Range Rover (L322) fans?

16.8% of Range Rover (L322) fans are female, 83.2% are male, with an average age of 34.6 years.

03

Which brands do Range Rover (L322) fans like most?

Range Rover (L322) fans show strongest brand affinity for Chrysler (50.29×), Perodua Myvi (147.67×), and Land Rover (13.69×) over the country average.

04

Where do Range Rover (L322) fans live in Germany?

Range Rover (L322) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Range Rover (L322) fans also like?

Beyond Range Rover (L322) itself, the audience over-indexes on Perodua Myvi (147.67×), Land Rover (13.69×), Infiniti (26.13×), and SUVs (5.71×) compared to the Germany average.

Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Range Rover (L322). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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