Range Rover (L322) Audience in Germany
Range Rover (L322) has an estimated audience of 671,534 people in Germany. 16.8% are female, 83.2% are male, average age 34.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Perodua Myvi, Jaguar XE, Jaguar XF, Hyundai Santa Fe, Jaguar F-Type.
The average Range Rover (L322) fan in Germany is 34.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Perodua Myvi, Jaguar XE, Jaguar XF, with strongest over-indexing on Perodua Myvi (196.12× the country average). Demographically, the Range Rover (L322) audience skews more male with an average age of 34.6, and over-indexes on personality traits such as Risk Appetite, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of Range Rover (L322) fans
| Metric | Value |
|---|---|
| Female | 16.8% |
| Male | 83.2% |
| Average age | 34.6 |
| Estimated audience size | 671,534 |
Audience persona
The typical Range Rover (L322) fan in Germany is more male, around 34.6 years old, with strong Risk Appetite tendencies and a notable affinity for Perodua Myvi.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 186,636 | 1.27× |
| Bayern | 125,624 | 1.16× |
| Baden-Württemberg | 108,401 | 1.18× |
| Hessen | 69,621 | 1.36× |
| Niedersachsen | 69,285 | 1.06× |
| Rheinland-Pfalz | 34,282 | 1.02× |
| Berlin | 32,249 | 1.07× |
| Sachsen | 25,685 | 0.78× |
| Schleswig-Holstein | 24,506 | 1.02× |
| Hamburg | 21,983 | 1.45× |
| Brandenburg | 16,430 | 0.79× |
| Thüringen | 11,811 | 0.69× |
| Sachsen-Anhalt | 11,397 | 0.66× |
| Mecklenburg-Vorpommern | 8,903 | 0.69× |
| Saarland | 7,195 | 0.87× |
| Bremen | 5,299 | 0.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Perodua Myvi | 196.12× | Cars & Mobility |
| Jaguar XE | 89.35× | Cars & Mobility |
| Jaguar XF | 60.91× | Cars & Mobility |
| Hyundai Santa Fe | 25.54× | Cars & Mobility |
| Jaguar F-Type | 31.62× | Cars & Mobility |
| Range Rover Classic | 162.59× | Cars & Mobility |
| Proton Saga | 142.66× | Cars & Mobility |
| Perodua Alza | 176.56× | Cars & Mobility |
| Chat room | 18.42× | Internet & Social Media |
| Range Rover Evoque | 17× | Cars & Mobility |
| Beşiktaş J.K. | 6.99× | Sports |
| Land Rover | 6.38× | Cars & Mobility |
| Fenerbahçe S.K. | 6.27× | Sports |
| Süper Lig | 7.73× | Sports |
| Listerine | 14.27× | Beauty & Wellness |
| SUVs | 3.04× | Cars & Mobility |
| Hyundai | 4.03× | Cars & Mobility |
| Range Rover Sport | 15.69× | Cars & Mobility |
| AutoScout24 | 2.49× | Cars & Mobility |
| Infiniti | 11.44× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.51 |
| Quality Awareness | PREMIUM | 1.5 |
| Need for Security | CONSERVATISM | 1.47 |
| Luxury Orientation | PREMIUM | 1.33 |
| Patriotism | CONSERVATISM | 1.31 |
| Early Adopter Mentality | POWER | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 15.2% |
| United States | 11.8% |
| India | 8.6% |
See Range Rover (L322) audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Range Rover (L322) have in Germany?
Range Rover (L322) has an estimated audience of 671,534 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Range Rover (L322) fans?
16.8% of Range Rover (L322) fans are female, 83.2% are male, with an average age of 34.6 years.
Which brands do Range Rover (L322) fans like most?
Range Rover (L322) fans show strongest brand affinity for Perodua Myvi (196.12×), Jaguar XE (89.35×), and Jaguar XF (60.91×) over the country average.
Where do Range Rover (L322) fans live in Germany?
Range Rover (L322) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 186,636), Bayern (reach 125,624), and Baden-Württemberg (reach 108,401). These three regions account for the largest share of the active audience.
What other brands do Range Rover (L322) fans also like?
Beyond Range Rover (L322) itself, the audience over-indexes on Jaguar XE (89.35×), Jaguar XF (60.91×), Hyundai Santa Fe (25.54×), and Jaguar F-Type (31.62×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Range Rover (L322). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.