Rascasse Audience Intelligence

Range Rover (L322) Audience in United States

A data profile of the people who buy, follow and care about Range Rover (L322) in United States — modelled from more than twelve digital signal sources. Range Rover (L322) has an estimated audience of 2,273,989 people in United States.

#87among Car type in United States#61among Car Model in United States#433in Cars & Mobility

The average Range Rover (L322) fan in United States is 30.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Chat room, Hair Extensions, Google Drive, with strongest over-indexing on Chat room (26.56× the country average).

Demographically, the Range Rover (L322) audience skews more male with an average age of 30.7, and over-indexes on personality traits such as Risk Appetite, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Range Rover (L322) fan in United States is more male, around 30.7 years old, with strong Risk Appetite tendencies and a notable affinity for Chat room.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Range Rover (L322) profile in United States.

Audience size
2.3M
in United States
Gender
38.5%♀
61.5% male
Age
30.7
average years
Country rank
#12834
Car Model in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Range Rover (L322) fans

38.5% are female, 61.5% are male, average age 30.7.

Fig. 02

Gender split

38.5%
Female
61.5%
Male
Demographic split for Range Rover (L322) audience in United States
MetricValue
Female38.5%
Male61.5%
Average age30.7
Estimated audience size2,273,989
Fig. 03

Age distribution

Ø 30.7
average years
Age distribution of the Range Rover (L322) audience in United States
Age bracketShare%
16-1949%
20-2916%
30-3913%
40-4912%
50+10%
Fig. 04

Worldwide distribution

13.2%

of the worldwide Range Rover (L322) audience comes from United States.

Worldwide audience distribution share by country for Range Rover (L322)
CountryShare
United States13.2%
India9.6%
Brazil7.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Range Rover (L322) audience in United States is strongest.

Fig. 05

Top regions by affinity

Range Rover (L322) fans by region: top regions in United States
#RegionReachAffinity×
01Florida~200K1.52×
02New Jersey~90K1.51×
03Georgia~100K1.39×
04Texas~300K1.38×
05Alabama~40K1.31×
06Louisiana~40K1.30×
07California~300K1.27×
08Maryland~50K1.27×
09Connecticut~30K1.27×
10New York~200K1.25×
11Massachusetts~60K1.24×
12Arizona~60K1.23×
13Mississippi~20K1.16×
14Illinois~90K1.15×
15Delaware~7K1.13×
16Virginia~60K1.11×
17North Carolina~80K1.10×
18Tennessee~50K1.09×
19Nevada~20K1.08×
20Washington, District of Columbia~8K1.07×
21Pennsylvania~80K1.06×
22South Carolina~40K1.06×
23Washington~50K1.02×
24Rhode Island~8K1.02×
25Arkansas~20K1.01×
26Michigan~60K0.97×
27Indiana~40K0.94×
28Colorado~30K0.94×
29Oklahoma~20K0.92×
30Minnesota~30K0.91×
31Ohio~60K0.90×
32Utah~20K0.89×
33Missouri~30K0.87×
34New Mexico~10K0.87×
35New Hampshire~8K0.86×
36Kentucky~20K0.85×
37Nebraska~10K0.85×
38Hawaii~8K0.83×
39Kansas~10K0.81×
40Oregon~20K0.80×
41Iowa~10K0.77×
42Idaho~9K0.77×
43North Dakota~4K0.77×
44West Virginia~8K0.76×
45Wisconsin~30K0.75×
46Maine~6K0.75×
47South Dakota~4K0.69×
48Alaska~3K0.67×
49Vermont~3K0.67×
50Montana~4K0.64×
Fig. 06

Affinity by region

Affinity by region — Range Rover (L322), United States
0.64×1.00×1.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Range Rover (L322) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Range Rover (L322) audience
#·InterestCategoryAffinity×
01Chat roomInternet & Social Media26.56×
02RB LeipzigSports8.12×
03TaekwondoSports3.82×
04Native InstrumentsTechnology & Electronics3.38×
05JudoSports3.35×
06Anastasia Beverly HillsBeauty & Wellness3.28×
07Hair ExtensionsBeauty & Wellness3.25×
08Digital audio workstationTechnology & Electronics3.20×
09Time managementBusiness & Career2.74×
10CryptocurrencyTechnology & Electronics2.58×
11Road movieMovies & TV2.26×
12MotorcyclesCars & Mobility2.22×
13Motivational speakingBusiness & Career2.22×
14Academic degreeBusiness & Career2.21×
15Google DriveTechnology & Electronics2.08×
16Extreme sportSports1.99×
17FreelancerBusiness & Career1.83×
18GrapplingSports1.77×
19Electronic dance musicMusic & Radio1.74×
20Self-employmentBusiness & Career1.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Range Rover (L322) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Range Rover (L322) audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL2.28×
TraditionCONSERVATISM1.42×
Sports ActivityPOWER1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Range Rover (L322) audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.79×
MindfulnessBALANCE0.90×
Sports ActivityPOWER1.30×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Range Rover (L322) have in United States?

Range Rover (L322) has an estimated audience of 2,273,989 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Range Rover (L322) fans?

38.5% of Range Rover (L322) fans are female, 61.5% are male, with an average age of 30.7 years.

03

Which brands do Range Rover (L322) fans like most?

Range Rover (L322) fans show strongest brand affinity for Chat room (26.56×), Hair Extensions (3.25×), and Google Drive (2.08×) over the country average.

04

Where do Range Rover (L322) fans live in United States?

Range Rover (L322) fans in United States are most concentrated in California (reach ~300K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Range Rover (L322) fans also like?

Beyond Range Rover (L322) itself, the audience over-indexes on Hair Extensions (3.25×), Google Drive (2.08×), Motorcycles (2.22×), and Academic degree (2.21×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Range Rover (L322). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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