Range Rover (L322) Audience in United States

Range Rover (L322) has an estimated audience of 2,335,086 people in United States. 38.5% are female, 61.5% are male, average age 30.7. Top regions: California, Texas, Florida. Top brand affinities: Chat room, Hair Extensions, Google Drive, Volkswagen ID.4, Motorcycles.

The average Range Rover (L322) fan in United States is 30.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Chat room, Hair Extensions, Google Drive, with strongest over-indexing on Chat room (16.39× the country average). Demographically, the Range Rover (L322) audience skews more male with an average age of 30.7, and over-indexes on personality traits such as Risk Appetite, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Range Rover (L322) fans

Demographic split for Range Rover (L322) audience in United States
MetricValue
Female38.5%
Male61.5%
Average age30.7
Estimated audience size2,335,086

Audience persona

The typical Range Rover (L322) fan in United States is more male, around 30.7 years old, with strong Risk Appetite tendencies and a notable affinity for Chat room.

Top regions in United States

Top regions ranked by reach for Range Rover (L322) in United States
RegionReachAffinity
California342,4781.33×
Texas294,1201.47×
Florida245,5861.55×
New York171,2801.31×
Georgia103,7371.44×
Illinois93,4561.2×
New Jersey91,0911.53×
Pennsylvania84,9871.08×
North Carolina79,6351.13×
Ohio66,1460.92×
Virginia65,2751.15×
Michigan60,8261×
Arizona59,0011.24×
Massachusetts58,3551.27×
Maryland51,1471.27×
Tennessee50,9221.09×
Washington49,4461.06×
Alabama42,0471.29×
Indiana41,1890.97×
Louisiana39,1441.3×
South Carolina37,2261.06×
Colorado35,6760.97×
Missouri33,3950.89×
Minnesota30,6410.92×
Connecticut29,9551.28×
Wisconsin26,3110.75×
Kentucky24,8280.85×
Nevada24,2221.07×
Oklahoma24,0050.93×
Oregon21,4550.8×
Mississippi21,2321.1×
Arkansas19,1611×
Utah18,7460.9×
Kansas14,8260.81×
Iowa14,6590.76×
New Mexico9,8040.84×
Nebraska9,7130.83×
Idaho8,7470.75×
Hawaii8,1800.81×
New Hampshire7,6930.84×
West Virginia7,6400.7×
Washington, District of Columbia7,4581.06×
Rhode Island7,3500.99×
Delaware6,9851.08×
Maine6,0450.72×
Montana3,8850.6×
South Dakota3,4590.64×
North Dakota3,3760.7×
Alaska2,9820.6×
Vermont2,4550.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Range Rover (L322) audience
BrandAffinityCategory
Chat room16.39×Internet & Social Media
Hair Extensions4.86×Beauty & Wellness
Google Drive2.17×Technology & Electronics
Volkswagen ID.413×Cars & Mobility
Motorcycles2.04×Cars & Mobility
Judo3.11×Sports
Academic degree1.7×Business & Career
Motivational speaking1.75×Business & Career
Taekwondo3.16×Sports
Digital audio workstation3.36×Technology & Electronics
Time management2.53×Business & Career
Extreme sport1.56×Sports
Anastasia Beverly Hills3.49×Beauty & Wellness
Grappling1.53×Sports
Native Instruments3.48×Technology & Electronics
Freelancer1.54×Business & Career
Influencer marketing1.93×Internet & Social Media
RB Leipzig6.17×Sports
Volkswagen ID.324.32×Cars & Mobility
Genderqueer1.64×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Range Rover (L322) audience
TraitClusterScore
Risk AppetiteTHRILL1.56
Sports ActivityPOWER1.09
TraditionCONSERVATISM0.99
MindfulnessBALANCE0.86
Pet OwnershipJOY0.76

Worldwide distribution

Worldwide audience distribution share by country for Range Rover (L322)
CountryShare
Brazil15.2%
United States11.8%
India8.6%

See Range Rover (L322) audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Range Rover (L322) have in United States?

Range Rover (L322) has an estimated audience of 2,335,086 people in United States, concentrated in California and Texas.

What is the gender split and age of Range Rover (L322) fans?

38.5% of Range Rover (L322) fans are female, 61.5% are male, with an average age of 30.7 years.

Which brands do Range Rover (L322) fans like most?

Range Rover (L322) fans show strongest brand affinity for Chat room (16.39×), Hair Extensions (4.86×), and Google Drive (2.17×) over the country average.

Where do Range Rover (L322) fans live in United States?

Range Rover (L322) fans in United States are most concentrated in California (reach 342,478), Texas (reach 294,120), and Florida (reach 245,586). These three regions account for the largest share of the active audience.

What other brands do Range Rover (L322) fans also like?

Beyond Range Rover (L322) itself, the audience over-indexes on Hair Extensions (4.86×), Google Drive (2.17×), Volkswagen ID.4 (13×), and Motorcycles (2.04×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Range Rover (L322). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.