Rascasse Audience Intelligence

Taekwondo Audience in United States

A data profile of the people who buy, follow and care about Taekwondo in United States — modelled from more than twelve digital signal sources. Taekwondo has an estimated audience of 6,058,005 people in United States.

#80among Sport in United States#3336among Topic in United States#480in Sports

The average Taekwondo fan in United States is 32.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Judo, Heavyweight (MMA), Anthony Joshua, with strongest over-indexing on Judo (20.71× the country average).

Demographically, the Taekwondo audience skews more male with an average age of 32.9, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Taekwondo fan in United States is more male, around 32.9 years old, with strong Patriotism tendencies and a notable affinity for Judo.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Taekwondo profile in United States.

Audience size
6.1M
in United States
Gender
25.3%♀
74.7% male
Age
32.9
average years
Country rank
#5672
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Taekwondo fans

25.3% are female, 74.7% are male, average age 32.9.

Fig. 02

Gender split

25.3%
Female
74.7%
Male
Demographic split for Taekwondo audience in United States
MetricValue
Female25.3%
Male74.7%
Average age32.9
Estimated audience size6,058,005
Fig. 03

Age distribution

Ø 32.9
average years
Age distribution of the Taekwondo audience in United States
Age bracketShare%
16-1936%
20-2922%
30-3918%
40-4914%
50+10%
Fig. 04

Worldwide distribution

18.4%

of the worldwide Taekwondo audience comes from United States.

Worldwide audience distribution share by country for Taekwondo
CountryShare
United States18.4%
Japan7.4%
China4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Taekwondo audience in United States is strongest.

Fig. 05

Top regions by affinity

Taekwondo fans by region: top regions in United States
#RegionReachAffinity×
01Washington~200K1.47×
02Virginia~200K1.44×
03New Jersey~200K1.34×
04California~900K1.32×
05Oregon~90K1.29×
06Texas~700K1.27×
07New York~400K1.23×
08Georgia~200K1.22×
09Hawaii~30K1.21×
10Maryland~100K1.20×
11North Carolina~200K1.19×
12Massachusetts~100K1.15×
13Illinois~200K1.13×
14Idaho~30K1.12×
15Colorado~100K1.10×
16Connecticut~70K1.08×
17Minnesota~90K1.07×
18Florida~400K1.06×
19Iowa~50K1.06×
20North Dakota~10K1.06×
21Alaska~10K1.04×
22Oklahoma~70K1.03×
23Nevada~60K1.00×
24Missouri~100K0.98×
25Ohio~200K0.97×
26Utah~50K0.97×
27South Dakota~10K0.97×
28Indiana~100K0.96×
29Wisconsin~90K0.96×
30Nebraska~30K0.96×
31Washington, District of Columbia~20K0.93×
32Vermont~10K0.93×
33Kansas~40K0.92×
34New Mexico~30K0.90×
35Arizona~100K0.89×
36Montana~20K0.89×
37Pennsylvania~200K0.88×
38Michigan~100K0.88×
39Tennessee~100K0.88×
40Rhode Island~20K0.87×
41South Carolina~80K0.85×
42Arkansas~40K0.84×
43Kentucky~60K0.82×
44Alabama~70K0.78×
45New Hampshire~20K0.76×
46Delaware~10K0.76×
47West Virginia~20K0.74×
48Mississippi~40K0.73×
49Maine~20K0.73×
50Louisiana~50K0.66×
Fig. 06

Affinity by region

Affinity by region — Taekwondo, United States
0.66×1.00×1.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Taekwondo audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Taekwondo audience
#·InterestCategoryAffinity×
01FARSI1Movies & TV47.44×
02Music of AfghanistanMusic & Radio47.24×
03Persian pop musicMusic & Radio31.88×
04Khabib NurmagomedovSports30.61×
05AikidoSports27.78×
06Jon JonesSports26.50×
07Brazilian jiu-jitsu giSports25.54×
08Heavyweight (MMA)Sports24.67×
09Jiu Jitsu StyleTopic23.72×
10Japanese martial artsSports21.59×
11Anthony JoshuaSports21.09×
12Tyson FurySports20.73×
13JudoSports20.71×
14Welterweight (MMA)Sports20.43×
15Boxing trainingSports19.77×
16Submission wrestlingSports15.88×
17Lightweight (MMA)Sports14.03×
18GrapplingSports7.36×
19Google NewsNews5.98×
20WrenchHome & Garden5.39×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Taekwondo audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Taekwondo audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.41×
Risk AppetiteTHRILL1.09×
Sports ActivityPOWER1.04×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Taekwondo audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.57×
CreativityOPEN0.61×
SustainabilityBALANCE0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Taekwondo have in United States?

Taekwondo has an estimated audience of 6,058,005 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Taekwondo fans?

25.3% of Taekwondo fans are female, 74.7% are male, with an average age of 32.9 years.

03

Which brands do Taekwondo fans like most?

Taekwondo fans show strongest brand affinity for Judo (20.71×), Heavyweight (MMA) (24.67×), and Anthony Joshua (21.09×) over the country average.

04

Where do Taekwondo fans live in United States?

Taekwondo fans in United States are most concentrated in California (reach ~900K), Texas (reach ~700K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Taekwondo fans also like?

Beyond Taekwondo itself, the audience over-indexes on Heavyweight (MMA) (24.67×), Anthony Joshua (21.09×), Aikido (27.78×), and Jon Jones (26.5×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in United States

See Taekwondo audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Taekwondo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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