Taekwondo Audience in United States

Taekwondo logo

Taekwondo has an estimated audience of 6,058,005 people in United States. 25.3% are female, 74.7% are male, average age 32.9. Top regions: California, Texas, Florida. Top brand affinities: Judo, Heavyweight (MMA), Jon Jones, Aikido, Anthony Joshua.

The average Taekwondo fan in United States is 32.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Judo, Heavyweight (MMA), Jon Jones, with strongest over-indexing on Judo (20.71× the country average). Demographically, the Taekwondo audience skews more male with an average age of 32.9, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic · Subtype: Sport

Demographics of Taekwondo fans

Demographic split for Taekwondo audience in United States
MetricValue
Female25.3%
Male74.7%
Average age32.9
Estimated audience size6,058,005

Audience persona

The typical Taekwondo fan in United States is more male, around 32.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Judo.

Top regions in United States

Top regions ranked by reach for Taekwondo in United States
RegionReachAffinity
California933,6901.4×
Texas684,3501.31×
Florida461,1921.12×
New York446,0171.32×
Illinois240,1271.19×
Georgia234,5591.26×
North Carolina227,5681.25×
Virginia224,2701.52×
New Jersey217,0091.41×
Pennsylvania187,8640.92×
Ohio181,4770.97×
Washington173,7321.43×
Massachusetts149,4881.25×
Michigan143,1890.9×
Maryland130,7161.25×
Tennessee110,1420.91×
Arizona108,4470.88×
Indiana107,1270.97×
Colorado96,0191.01×
Minnesota95,6171.1×
Missouri95,5950.98×
Oregon92,3231.33×
Wisconsin85,9880.94×
South Carolina80,4510.88×
Oklahoma69,7761.04×
Connecticut68,3491.12×
Alabama63,0040.74×
Kentucky61,1850.81×
Nevada58,8251×
Iowa52,6281.05×
Utah52,0530.96×
Louisiana49,3420.63×
Kansas41,7940.88×
Arkansas39,3600.79×
Mississippi33,0770.66×
Idaho31,9771.05×
Hawaii30,1031.16×
Nebraska27,7360.91×
New Mexico25,9770.86×
West Virginia18,9790.67×
New Hampshire18,0460.76×
Washington, District of Columbia17,9120.98×
Rhode Island16,9010.88×
Maine16,2410.75×
Montana14,1050.84×
South Dakota12,3030.88×
Delaware11,9780.72×
Alaska11,9470.92×
North Dakota11,6640.94×
Vermont9,3440.88×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Taekwondo audience
BrandAffinityCategory
Judo20.71×Sports
Heavyweight (MMA)24.67×Sports
Jon Jones26.5×Sports
Aikido27.78×Sports
Anthony Joshua21.09×Sports
Japanese martial arts21.59×Sports
Welterweight (MMA)20.43×Sports
Khabib Nurmagomedov30.61×Sports
Boxing training19.77×Sports
FARSI147.44×Movies & TV
Lightweight (MMA)14.03×Sports
Google News5.98×News
Jiu Jitsu Style23.72×
Persian pop music31.88×Music & Radio
Music of Afghanistan47.24×Music & Radio
Brazilian jiu-jitsu gi25.54×Sports
Superman2.43×Movies & TV
Grappling7.36×Sports
Submission wrestling15.88×Sports
Wrench5.39×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Taekwondo audience
TraitClusterScore
Early Adopter MentalityPOWER1.45
PatriotismCONSERVATISM1.43
LGBTQ+ IdentityOPEN1.41
Sports ActivityPOWER1.35
Luxury OrientationPREMIUM1.21
DIY MentalityTHRILL1.11

Worldwide distribution

Worldwide audience distribution share by country for Taekwondo
CountryShare
United States18.4%
Japan7.4%
China4.5%

See Taekwondo audiences in other countries

More Sport audiences in United States

Frequently asked questions

How many fans does Taekwondo have in United States?

Taekwondo has an estimated audience of 6,058,005 people in United States, concentrated in California and Texas.

What is the gender split and age of Taekwondo fans?

25.3% of Taekwondo fans are female, 74.7% are male, with an average age of 32.9 years.

Which brands do Taekwondo fans like most?

Taekwondo fans show strongest brand affinity for Judo (20.71×), Heavyweight (MMA) (24.67×), and Jon Jones (26.5×) over the country average.

Where do Taekwondo fans live in United States?

Taekwondo fans in United States are most concentrated in California (reach 933,690), Texas (reach 684,350), and Florida (reach 461,192). These three regions account for the largest share of the active audience.

What other brands do Taekwondo fans also like?

Beyond Taekwondo itself, the audience over-indexes on Heavyweight (MMA) (24.67×), Jon Jones (26.5×), Aikido (27.78×), and Anthony Joshua (21.09×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Taekwondo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.