Jiu Jitsu Style Audience in United States
Jiu Jitsu Style has an estimated audience of 1,596,215 people in United States. 18.9% are female, 81.1% are male, average age 32.4. Top regions: Arkansas, Oklahoma, Tennessee. Top brand affinities: Khabib Nurmagomedov, Anthony Joshua, Autism Awareness, Diabetes mellitus awareness, Judo.
The average Jiu Jitsu Style fan in United States is 32.4 years old, more male, and lives primarily in Arkansas. The audience is concentrated in Arkansas, Oklahoma, Tennessee. Top brand affinities include Khabib Nurmagomedov, Anthony Joshua, Autism Awareness, with strongest over-indexing on Khabib Nurmagomedov (68.89× the country average). Demographically, the Jiu Jitsu Style audience skews more male with an average age of 32.4, and over-indexes on personality traits such as Patriotism, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 30 regions tracked by Rascasse.
Type: Topic
Demographics of Jiu Jitsu Style fans
| Metric | Value |
|---|---|
| Female | 18.9% |
| Male | 81.1% |
| Average age | 32.4 |
| Estimated audience size | 1,596,215 |
Audience persona
The typical Jiu Jitsu Style fan in United States is more male, around 32.4 years old, with strong Patriotism tendencies and a notable affinity for Khabib Nurmagomedov.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Arkansas | 32,067 | 2.44× |
| Oklahoma | 31,360 | 1.77× |
| Tennessee | 28,460 | 0.89× |
| Indiana | 27,531 | 0.94× |
| Kansas | 27,524 | 2.19× |
| Missouri | 26,663 | 1.04× |
| Florida | 26,458 | 0.24× |
| California | 26,352 | 0.15× |
| Texas | 26,306 | 0.19× |
| Hawaii | 26,287 | 3.83× |
| North Carolina | 25,600 | 0.53× |
| Ohio | 25,496 | 0.52× |
| Georgia | 25,392 | 0.52× |
| Michigan | 25,381 | 0.61× |
| Wisconsin | 25,246 | 1.05× |
| Arizona | 24,312 | 0.75× |
| Pennsylvania | 24,206 | 0.45× |
| Connecticut | 24,006 | 1.5× |
| Nevada | 23,840 | 1.54× |
| Oregon | 23,535 | 1.29× |
| Utah | 23,395 | 1.64× |
| Virginia | 23,244 | 0.6× |
| Maryland | 23,127 | 0.84× |
| New Jersey | 23,071 | 0.57× |
| Illinois | 22,703 | 0.43× |
| Minnesota | 22,556 | 0.99× |
| New York | 22,391 | 0.25× |
| Massachusetts | 22,325 | 0.71× |
| Washington | 21,793 | 0.68× |
| Colorado | 21,732 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Khabib Nurmagomedov | 68.89× | Sports |
| Anthony Joshua | 28.42× | Sports |
| Autism Awareness | 19.03× | Health |
| Diabetes mellitus awareness | 12.48× | Health |
| Judo | 16.79× | Sports |
| Toyota Supra | 25.9× | Cars & Mobility |
| Microblogging | 12.67× | Technology & Electronics |
| Singer-songwriter | 5.51× | Music & Radio |
| Grappling | 9.6× | Sports |
| Income tax | 13.19× | Business & Career |
| Aikido | 17.39× | Sports |
| Dungeons & Dragons | 11.15× | Games |
| Planet Fitness | 3.64× | Sports |
| Broadcasting of sports events | 8.24× | Movies & TV |
| Rick and Morty | 6.55× | Movies & TV |
| Jon Jones | 11.6× | Sports |
| Conor McGregor | 9.67× | Sports |
| Cyberpunk 2077 | 14× | Games |
| Jujutsu | 18.64× | Sports |
| Charles, Prince of Wales | 18.87× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.34 |
| Luxury Orientation | PREMIUM | 1.51 |
| LGBTQ+ Identity | OPEN | 1.28 |
| Sports Activity | POWER | 1.24 |
| Early Adopter Mentality | POWER | 1.18 |
| Pet Ownership | JOY | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 36.7% |
| Japan | 9.4% |
| Brazil | 8.2% |
See Jiu Jitsu Style audiences in other countries
More audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Jiu Jitsu Style have in United States?
Jiu Jitsu Style has an estimated audience of 1,596,215 people in United States, concentrated in Arkansas and Oklahoma.
What is the gender split and age of Jiu Jitsu Style fans?
18.9% of Jiu Jitsu Style fans are female, 81.1% are male, with an average age of 32.4 years.
Which brands do Jiu Jitsu Style fans like most?
Jiu Jitsu Style fans show strongest brand affinity for Khabib Nurmagomedov (68.89×), Anthony Joshua (28.42×), and Autism Awareness (19.03×) over the country average.
Where do Jiu Jitsu Style fans live in United States?
Jiu Jitsu Style fans in United States are most concentrated in Arkansas (reach 32,067), Oklahoma (reach 31,360), and Tennessee (reach 28,460). These three regions account for the largest share of the active audience.
What other brands do Jiu Jitsu Style fans also like?
Beyond Jiu Jitsu Style itself, the audience over-indexes on Anthony Joshua (28.42×), Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Judo (16.79×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Jiu Jitsu Style. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.