Rascasse Audience Intelligence

Jiu Jitsu Style Audience in United States

A data profile of the people who buy, follow and care about Jiu Jitsu Style in United States — modelled from more than twelve digital signal sources. Jiu Jitsu Style has an estimated audience of 1,596,215 people in United States.

#7074among Topic in United States

The average Jiu Jitsu Style fan in United States is 32.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Judo, Anthony Joshua, Grappling, with strongest over-indexing on Judo (40.57× the country average).

Demographically, the Jiu Jitsu Style audience skews more male with an average age of 32.4, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 30 regions tracked by Rascasse.

The typical Jiu Jitsu Style fan in United States is more male, around 32.4 years old, with strong Patriotism tendencies and a notable affinity for Judo.

Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Jiu Jitsu Style profile in United States.

Audience size
1.6M
in United States
Gender
18.9%♀
81.1% male
Age
32.4
average years
Country rank
#16941
Topic in United States
Fig. 01

Search interest · 12-month trend

-37%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Jiu Jitsu Style fans

18.9% are female, 81.1% are male, average age 32.4.

Fig. 02

Gender split

18.9%
Female
81.1%
Male
Demographic split for Jiu Jitsu Style audience in United States
MetricValue
Female18.9%
Male81.1%
Average age32.4
Estimated audience size1,596,215
Fig. 03

Age distribution

Ø 32.4
average years
Age distribution of the Jiu Jitsu Style audience in United States
Age bracketShare%
16-1934%
20-2925%
30-3920%
40-4913%
50+7%
Fig. 04

Worldwide distribution

36.7%

of the worldwide Jiu Jitsu Style audience comes from United States.

Worldwide audience distribution share by country for Jiu Jitsu Style
CountryShare
United States36.7%
Japan9.4%
Brazil8.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Jiu Jitsu Style audience in United States is strongest.

Fig. 05

Top regions by affinity

Jiu Jitsu Style fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~9K1.32×
02Arkansas~20K1.16×
03Kansas~10K1.13×
04Oklahoma~20K1.08×
05Utah~20K1.07×
06Nevada~20K1.06×
07Connecticut~20K1.05×
08Oregon~20K1.03×
09Wisconsin~20K1.01×
10Missouri~30K1.00×
11Minnesota~20K1.00×
12Tennessee~30K0.99×
13Indiana~30K0.99×
14Maryland~30K0.98×
15Colorado~20K0.98×
16Arizona~30K0.97×
17Massachusetts~30K0.97×
18Michigan~40K0.96×
19Virginia~40K0.96×
20Washington~30K0.96×
21Ohio~50K0.95×
22Georgia~50K0.95×
23North Carolina~50K0.95×
24New Jersey~40K0.95×
25Pennsylvania~50K0.94×
26Illinois~50K0.94×
27Florida~100K0.92×
28New York~80K0.92×
29Texas~100K0.91×
30California~200K0.90×
Fig. 06

Affinity by region

Affinity by region — Jiu Jitsu Style, United States
0.90×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Jiu Jitsu Style audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Jiu Jitsu Style audience
#·InterestCategoryAffinity×
01Anthony JoshuaSports53.33×
02Khabib NurmagomedovSports49.98×
03AikidoSports42.80×
04JudoSports40.57×
05JujutsuSports40.46×
06Jon JonesSports25.32×
07KendoSports24.86×
08GrapplingSports24.85×
09TaekwondoSports23.72×
10Dana WhiteSports17.74×
11Toyota SupraCars & Mobility15.55×
12KarateSports11.93×
13Dungeons & DragonsGames10.16×
14Rick and MortyMovies & TV9.88×
15Broadcasting of sports eventsMovies & TV8.68×
16Self-defenseSports6.09×
17VehiclesCars & Mobility2.79×
18Physical fitnessSports2.29×
19ClothingFashion & Accessoires2.19×
20Consumer electronicsTechnology & Electronics2.17×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Jiu Jitsu Style audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Jiu Jitsu Style audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM6.93×
Risk AppetiteTHRILL1.98×
Pet OwnershipJOY1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Jiu Jitsu Style audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.61×
DIY MentalityTHRILL0.63×
Price SensitivityPREMIUM0.65×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Jiu Jitsu Style have in United States?

Jiu Jitsu Style has an estimated audience of 1,596,215 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Jiu Jitsu Style fans?

18.9% of Jiu Jitsu Style fans are female, 81.1% are male, with an average age of 32.4 years.

03

Which brands do Jiu Jitsu Style fans like most?

Jiu Jitsu Style fans show strongest brand affinity for Judo (40.57×), Anthony Joshua (53.33×), and Grappling (24.85×) over the country average.

04

Where do Jiu Jitsu Style fans live in United States?

Jiu Jitsu Style fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Jiu Jitsu Style fans also like?

Beyond Jiu Jitsu Style itself, the audience over-indexes on Anthony Joshua (53.33×), Grappling (24.85×), Aikido (42.8×), and Khabib Nurmagomedov (49.98×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More audiences in United States

See Jiu Jitsu Style audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Jiu Jitsu Style. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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