Kendo Audience in United States
Kendo has an estimated audience of 922,677 people in United States. 20.5% are female, 79.5% are male, average age 34.7. Top regions: California, Texas, Florida. Top brand affinities: Aikido, Miyamoto Musashi, Jiu Jitsu Style, Superman, Zebra.
The average Kendo fan in United States is 34.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Aikido, Miyamoto Musashi, Jiu Jitsu Style, with strongest over-indexing on Aikido (20.91× the country average). Demographically, the Kendo audience skews more male with an average age of 34.7, and over-indexes on personality traits such as LGBTQ+ Identity, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Kendo fans
| Metric | Value |
|---|---|
| Female | 20.5% |
| Male | 79.5% |
| Average age | 34.7 |
| Estimated audience size | 922,677 |
Audience persona
The typical Kendo fan in United States is more male, around 34.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Aikido.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 170,332 | 1.68× |
| Texas | 82,746 | 1.04× |
| Florida | 69,696 | 1.12× |
| New York | 65,951 | 1.28× |
| Washington | 32,845 | 1.77× |
| Illinois | 30,584 | 1× |
| Pennsylvania | 29,218 | 0.94× |
| Virginia | 29,193 | 1.3× |
| Georgia | 29,013 | 1.02× |
| New Jersey | 27,540 | 1.17× |
| North Carolina | 25,921 | 0.93× |
| Ohio | 25,363 | 0.89× |
| Michigan | 24,402 | 1.01× |
| Massachusetts | 21,662 | 1.19× |
| Maryland | 19,253 | 1.21× |
| Arizona | 17,700 | 0.94× |
| Missouri | 17,366 | 1.17× |
| Colorado | 17,101 | 1.18× |
| Tennessee | 16,860 | 0.91× |
| Indiana | 15,606 | 0.93× |
| Oregon | 14,989 | 1.42× |
| Minnesota | 12,560 | 0.95× |
| Wisconsin | 11,701 | 0.84× |
| Kentucky | 11,149 | 0.96× |
| South Carolina | 10,458 | 0.75× |
| Connecticut | 9,899 | 1.07× |
| Oklahoma | 9,725 | 0.95× |
| Nevada | 9,433 | 1.06× |
| Alabama | 9,131 | 0.71× |
| Louisiana | 9,096 | 0.76× |
| Hawaii | 8,736 | 2.2× |
| Utah | 8,529 | 1.03× |
| Arkansas | 6,237 | 0.82× |
| Iowa | 6,041 | 0.79× |
| Kansas | 5,782 | 0.8× |
| Mississippi | 4,654 | 0.61× |
| Idaho | 4,527 | 0.98× |
| Washington, District of Columbia | 4,175 | 1.51× |
| New Mexico | 4,041 | 0.87× |
| Nebraska | 3,955 | 0.85× |
| Rhode Island | 3,004 | 1.02× |
| New Hampshire | 3,002 | 0.83× |
| West Virginia | 2,583 | 0.6× |
| Maine | 2,581 | 0.78× |
| Delaware | 1,959 | 0.77× |
| Alaska | 1,851 | 0.94× |
| Montana | 1,729 | 0.68× |
| South Dakota | 1,507 | 0.71× |
| Vermont | 1,348 | 0.83× |
| North Dakota | 1,274 | 0.67× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Aikido | 20.91× | Sports |
| Miyamoto Musashi | 40.56× | Politics & Society |
| Jiu Jitsu Style | 24.86× | |
| Superman | 2.6× | Movies & TV |
| Zebra | 10.72× | Music & Radio |
| Brazilian jiu-jitsu gi | 23.34× | Sports |
| Japanese martial arts | 12.48× | Sports |
| Free Wifi | 52.75× | Internet & Social Media |
| Sports | 1.9× | Sports |
| World Boxing Council | 13.27× | Sports |
| Music | 1.8× | Business & Career |
| Grappling | 6.17× | Sports |
| Arts and music | 1.78× | Arts & Culture |
| Boxing ring | 10.15× | Sports |
| Movies | 1.76× | Movies & TV |
| 10th Planet Jiu-Jitsu | 22.08× | |
| Reading | 1.68× | Literature |
| Entertainment | 1.76× | Movies & TV |
| Food and drink | 1.55× | Food & Beverages |
| Games | 1.69× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.94 |
| Patriotism | CONSERVATISM | 1.5 |
| Travelling | THRILL | 1.29 |
| Social Media Usage | JOY | 1.25 |
| Risk Appetite | THRILL | 1.24 |
| Spirituality | BALANCE | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.8% |
| Japan | 15.2% |
| Italy | 5.0% |
See Kendo audiences in other countries
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Frequently asked questions
How many fans does Kendo have in United States?
Kendo has an estimated audience of 922,677 people in United States, concentrated in California and Texas.
What is the gender split and age of Kendo fans?
20.5% of Kendo fans are female, 79.5% are male, with an average age of 34.7 years.
Which brands do Kendo fans like most?
Kendo fans show strongest brand affinity for Aikido (20.91×), Miyamoto Musashi (40.56×), and Jiu Jitsu Style (24.86×) over the country average.
Where do Kendo fans live in United States?
Kendo fans in United States are most concentrated in California (reach 170,332), Texas (reach 82,746), and Florida (reach 69,696). These three regions account for the largest share of the active audience.
What other brands do Kendo fans also like?
Beyond Kendo itself, the audience over-indexes on Miyamoto Musashi (40.56×), Jiu Jitsu Style (24.86×), Superman (2.6×), and Zebra (10.72×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Kendo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.