Rascasse Audience Intelligence

Kendo Audience in United States

A data profile of the people who buy, follow and care about Kendo in United States — modelled from more than twelve digital signal sources. Kendo has an estimated audience of 922,677 people in United States.

#232among Sport in United States#8962among Topic in United States#2320in Sports

The average Kendo fan in United States is 34.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Aikido, Miyamoto Musashi, Jiu Jitsu Style, with strongest over-indexing on Aikido (20.91× the country average).

Demographically, the Kendo audience skews more male with an average age of 34.7, and over-indexes on personality traits such as Urban Lifestyle, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kendo fan in United States is more male, around 34.7 years old, with strong Urban Lifestyle tendencies and a notable affinity for Aikido.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kendo profile in United States.

Audience size
923K
in United States
Gender
20.5%♀
79.5% male
Age
34.7
average years
Country rank
#24992
Topic in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kendo fans

20.5% are female, 79.5% are male, average age 34.7.

Fig. 02

Gender split

20.5%
Female
79.5%
Male
Demographic split for Kendo audience in United States
MetricValue
Female20.5%
Male79.5%
Average age34.7
Estimated audience size922,677
Fig. 03

Age distribution

Ø 34.7
average years
Age distribution of the Kendo audience in United States
Age bracketShare%
16-1933%
20-2920%
30-3918%
40-4916%
50+13%
Fig. 04

Worldwide distribution

18.8%

of the worldwide Kendo audience comes from United States.

Worldwide audience distribution share by country for Kendo
CountryShare
United States18.8%
Japan15.1%
Italy5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kendo audience in United States is strongest.

Fig. 05

Top regions by affinity

Kendo fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~8K2.07×
02Washington~30K1.62×
03California~200K1.51×
04Oregon~10K1.28×
05Colorado~20K1.25×
06Maryland~20K1.19×
07Washington, District of Columbia~3K1.16×
08New York~60K1.14×
09Massachusetts~20K1.12×
10New Jersey~30K1.08×
11Virginia~20K1.07×
12Alaska~2K1.07×
13Utah~9K1.05×
14Nevada~9K1.04×
15Connecticut~10K1.03×
16Rhode Island~3K1.03×
17Idaho~5K1.02×
18Vermont~2K1.01×
19Texas~80K0.99×
20Michigan~20K0.97×
21Arizona~20K0.97×
22Indiana~20K0.97×
23Oklahoma~10K0.97×
24Minnesota~10K0.96×
25Arkansas~7K0.96×
26Maine~3K0.96×
27Missouri~10K0.95×
28Nebraska~4K0.95×
29Illinois~30K0.94×
30New Mexico~4K0.93×
31South Dakota~2K0.93×
32Florida~60K0.92×
33Pennsylvania~30K0.92×
34North Carolina~30K0.92×
35Tennessee~20K0.92×
36Kansas~7K0.92×
37New Hampshire~3K0.92×
38Delaware~2K0.92×
39Montana~2K0.92×
40Kentucky~10K0.91×
41North Dakota~2K0.91×
42Louisiana~10K0.89×
43Ohio~20K0.88×
44Alabama~10K0.88×
45Iowa~7K0.88×
46West Virginia~4K0.87×
47Georgia~20K0.86×
48South Carolina~10K0.82×
49Mississippi~6K0.82×
50Wisconsin~10K0.77×
Fig. 06

Affinity by region

Affinity by region — Kendo, United States
0.77×1.00×2.07×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kendo audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kendo audience
#·InterestCategoryAffinity×
01Free WifiInternet & Social Media52.75×
02Miyamoto MusashiPolitics & Society40.56×
03Jiu Jitsu StyleTopic24.86×
04Brazilian jiu-jitsu giSports23.34×
0510th Planet Jiu-JitsuTeam22.08×
06AikidoSports20.91×
07World Boxing CouncilSports13.27×
08Japanese martial artsSports12.48×
09ZebraMusic & Radio10.72×
10Boxing ringSports10.15×
11Conor McGregorSports8.14×
12GrapplingSports6.17×
13SupermanMovies & TV2.60×
14SportsSports1.90×
15MusicBusiness & Career1.80×
16Arts and musicArts & Culture1.78×
17MoviesMovies & TV1.76×
18EntertainmentMovies & TV1.76×
19ReadingLiterature1.68×
20Food and drinkFood & Beverages1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kendo audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kendo audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.45×
Career OrientationPOWER1.38×
PatriotismCONSERVATISM1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kendo audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.82×
Quality AwarenessPREMIUM0.89×
DIY MentalityTHRILL0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kendo have in United States?

Kendo has an estimated audience of 922,677 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Kendo fans?

20.5% of Kendo fans are female, 79.5% are male, with an average age of 34.7 years.

03

Which brands do Kendo fans like most?

Kendo fans show strongest brand affinity for Aikido (20.91×), Miyamoto Musashi (40.56×), and Jiu Jitsu Style (24.86×) over the country average.

04

Where do Kendo fans live in United States?

Kendo fans in United States are most concentrated in California (reach ~200K), Texas (reach ~80K), and New York (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Kendo fans also like?

Beyond Kendo itself, the audience over-indexes on Miyamoto Musashi (40.56×), Jiu Jitsu Style (24.86×), Superman (2.6×), and Zebra (10.72×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Kendo audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Kendo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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