10th Planet Jiu-Jitsu Audience in United States

10th Planet Jiu-Jitsu logo

10th Planet Jiu-Jitsu has an estimated audience of 974,176 people in United States. 19.1% are female, 80.9% are male, average age 33.6. Top regions: California, Texas, Florida. Top brand affinities: Pro-Ject, Product design, Urban Outfitters, UK garage, Progressive rock.

The average 10th Planet Jiu-Jitsu fan in United States is 33.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Pro-Ject, Product design, Urban Outfitters, with strongest over-indexing on Pro-Ject (15.87× the country average). Demographically, the 10th Planet Jiu-Jitsu audience skews more male with an average age of 33.6, and over-indexes on personality traits such as Patriotism, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: Team

Demographics of 10th Planet Jiu-Jitsu fans

Demographic split for 10th Planet Jiu-Jitsu audience in United States
MetricValue
Female19.1%
Male80.9%
Average age33.6
Estimated audience size974,176

Audience persona

The typical 10th Planet Jiu-Jitsu fan in United States is more male, around 33.6 years old, with strong Patriotism tendencies and a notable affinity for Pro-Ject.

Top regions in United States

Top regions ranked by reach for 10th Planet Jiu-Jitsu in United States
RegionReachAffinity
California413,3563.86×
Texas133,5511.59×
Florida87,9621.33×
Arizona53,4852.69×
New York43,4960.8×
Oregon37,1723.33×
Colorado36,8522.4×
Illinois35,0581.08×
Pennsylvania33,6231.03×
Alabama30,4382.24×
Michigan27,7391.09×
Nevada26,4752.81×
Ohio20,6740.69×
Georgia20,5900.69×
Washington18,9770.97×
New Mexico18,3823.76×
New Jersey17,8130.72×
Virginia15,4880.65×
Missouri14,4760.92×
Tennessee13,8460.71×
North Carolina13,3570.46×
South Carolina13,2490.9×
Massachusetts12,4360.65×
Indiana11,9390.67×
Utah11,8771.36×
Kentucky10,2280.84×
Oklahoma7,0760.65×
Connecticut6,4320.66×
Minnesota6,2820.45×
Maryland5,7070.34×
Wisconsin4,7170.32×
Louisiana4,6390.37×
Hawaii4,2631.02×
Nebraska4,1530.85×
Kansas3,8810.51×
Iowa3,2240.4×
Arkansas3,0520.38×
Idaho2,8130.58×
Mississippi2,5450.32×
Washington, District of Columbia1,5670.54×
New Hampshire1,4720.38×
West Virginia1,4710.32×
Alaska1,4680.7×
Rhode Island1,2540.4×
Maine1,2530.36×
North Dakota1,2300.61×
South Dakota1,1730.52×
Montana1,0970.41×
Delaware1,0480.39×
Wyoming1,0200.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for 10th Planet Jiu-Jitsu audience
BrandAffinityCategory
Pro-Ject15.87×Music & Radio
Product design5.74×Business & Career
Urban Outfitters3.56×Shopping
UK garage9.55×Music & Radio
Progressive rock1.82×Music & Radio
JDSU2.63×Business & Career
Natural rubber1.74×Cars & Mobility
Isometric exercise7.33×Sports
Stamp collecting3.89×Home & Garden
Nebraska Cornhuskers football2.94×Sports
Electrolyte3.57×Health
Home staging3.72×Home & Garden
Monogram2.68×Home & Garden
Iowa Hawkeyes5.42×Sports
Emilio Estefan9.86×Music & Radio
Tipsy Elves6.3×Shopping
Jaws3.48×Movies & TV
Bridget Jones: The Edge of Reason13.09×Movies & TV
3D printing1.6×Technology & Electronics
Lake Iseo27.75×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by 10th Planet Jiu-Jitsu audience
TraitClusterScore
PatriotismCONSERVATISM2.21
LGBTQ+ IdentityOPEN1.45
Sports ActivityPOWER1.34
Early Adopter MentalityPOWER1.34
Luxury OrientationPREMIUM1.27
Healthy LifestyleBALANCE1.16

Worldwide distribution

Worldwide audience distribution share by country for 10th Planet Jiu-Jitsu
CountryShare
United States67.3%
United Kingdom9.2%
Canada6.4%

See 10th Planet Jiu-Jitsu audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does 10th Planet Jiu-Jitsu have in United States?

10th Planet Jiu-Jitsu has an estimated audience of 974,176 people in United States, concentrated in California and Texas.

What is the gender split and age of 10th Planet Jiu-Jitsu fans?

19.1% of 10th Planet Jiu-Jitsu fans are female, 80.9% are male, with an average age of 33.6 years.

Which brands do 10th Planet Jiu-Jitsu fans like most?

10th Planet Jiu-Jitsu fans show strongest brand affinity for Pro-Ject (15.87×), Product design (5.74×), and Urban Outfitters (3.56×) over the country average.

Where do 10th Planet Jiu-Jitsu fans live in United States?

10th Planet Jiu-Jitsu fans in United States are most concentrated in California (reach 413,356), Texas (reach 133,551), and Florida (reach 87,962). These three regions account for the largest share of the active audience.

What other brands do 10th Planet Jiu-Jitsu fans also like?

Beyond 10th Planet Jiu-Jitsu itself, the audience over-indexes on Product design (5.74×), Urban Outfitters (3.56×), UK garage (9.55×), and Progressive rock (1.82×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for 10th Planet Jiu-Jitsu. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.