North American Grappling Association Audience in United States

North American Grappling Association has an estimated audience of 325,936 people in United States. 23.4% are female, 76.6% are male, average age 32.0. Top regions: California, Texas, Florida. Top brand affinities: shoyoroll, BJJhq, North American Grappling Association (NAGA), Marcelo Garcia (grappler), Royce Gracie.

The average North American Grappling Association fan in United States is 32.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include shoyoroll, BJJhq, North American Grappling Association (NAGA), with strongest over-indexing on shoyoroll (882.16× the country average). Demographically, the North American Grappling Association audience skews more male with an average age of 32.0, and over-indexes on personality traits such as Patriotism, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: NGO / Political Party

Demographics of North American Grappling Association fans

Demographic split for North American Grappling Association audience in United States
MetricValue
Female23.4%
Male76.6%
Average age32.0
Estimated audience size325,936

Audience persona

The typical North American Grappling Association fan in United States is more male, around 32.0 years old, with strong Patriotism tendencies and a notable affinity for shoyoroll.

Top regions in United States

Top regions ranked by reach for North American Grappling Association in United States
RegionReachAffinity
California34,8230.97×
Texas30,9621.1×
Florida20,4430.93×
New York14,9650.82×
North Carolina10,6111.08×
Pennsylvania10,2100.93×
Georgia9,3450.93×
Illinois8,7990.81×
Ohio8,3270.83×
Arizona7,6821.15×
Michigan7,6710.9×
Washington7,5461.15×
Virginia7,4800.94×
New Jersey7,3550.89×
Tennessee6,3820.98×
Massachusetts5,8600.91×
Indiana5,6720.95×
Alabama5,3061.17×
Missouri5,1930.99×
Maryland4,9460.88×
Colorado4,9230.96×
Oregon4,6281.24×
Minnesota4,4280.95×
Wisconsin4,3180.88×
Oklahoma4,2641.18×
Louisiana4,2271.01×
Kentucky4,1951.03×
South Carolina4,1300.84×
Nevada3,5511.13×
Connecticut3,5481.09×
Utah3,4001.16×
Arkansas3,0881.15×
Mississippi2,8111.05×
Hawaii2,7151.94×
Kansas2,5490.99×
Iowa2,5200.94×
New Mexico2,2421.37×
Idaho1,7191.05×
West Virginia1,4090.93×
Nebraska1,4020.86×
New Hampshire1,2610.98×
Maine1,1881.02×
Rhode Island9770.94×
Alaska8281.19×
Montana8220.91×
Delaware7470.83×
Washington, District of Columbia6950.71×
South Dakota6800.9×
North Dakota5690.85×
Vermont4600.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for North American Grappling Association audience
BrandAffinityCategory
shoyoroll882.16×Sports
BJJhq374.38×Shopping
North American Grappling Association (NAGA)298.94×Sports
Marcelo Garcia (grappler)494.87×Sports
Royce Gracie157.07×Sports
Roger Gracie280.98×Sports
Rickson Gracie182.58×Sports
10th Planet Jiu-Jitsu68.81×
Jon Batiste59.05×Music & Radio
Confused.com198.47×Internet & Social Media
Hélio Gracie168.07×Sports
Chase8.44×Business & Career
Kron Gracie202.67×Sports
Faith10.68×Politics & Society
Michael Fassbender31.09×Movies & TV
Sambo (martial art)72.58×Sports
Jean Jacques Machado239.04×Sports
Contemporary Christian music9.93×Music & Radio
Renzo Gracie104.84×Sports
Eddie Bravo111.19×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by North American Grappling Association audience
TraitClusterScore
PatriotismCONSERVATISM2.34
Luxury OrientationPREMIUM1.71
Early Adopter MentalityPOWER1.7
Sports ActivityPOWER1.66
Risk AppetiteTHRILL1.46
SustainabilityBALANCE1.35

Worldwide distribution

Worldwide audience distribution share by country for North American Grappling Association
CountryShare
United States20.8%
Indonesia13.9%
Philippines8.3%

See North American Grappling Association audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does North American Grappling Association have in United States?

North American Grappling Association has an estimated audience of 325,936 people in United States, concentrated in California and Texas.

What is the gender split and age of North American Grappling Association fans?

23.4% of North American Grappling Association fans are female, 76.6% are male, with an average age of 32.0 years.

Which brands do North American Grappling Association fans like most?

North American Grappling Association fans show strongest brand affinity for shoyoroll (882.16×), BJJhq (374.38×), and North American Grappling Association (NAGA) (298.94×) over the country average.

Where do North American Grappling Association fans live in United States?

North American Grappling Association fans in United States are most concentrated in California (reach 34,823), Texas (reach 30,962), and Florida (reach 20,443). These three regions account for the largest share of the active audience.

What other brands do North American Grappling Association fans also like?

Beyond North American Grappling Association itself, the audience over-indexes on BJJhq (374.38×), North American Grappling Association (NAGA) (298.94×), Marcelo Garcia (grappler) (494.87×), and Royce Gracie (157.07×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for North American Grappling Association. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.