Jon Batiste Audience in United States
Jon Batiste has an estimated audience of 1,190,841 people in United States. 51.9% are female, 48.1% are male, average age 37.8. Top brand affinities: On the Border Mexican Grill & Cantina, Israel, Who Wants to Be a Millionaire?, Nebraska, Dog breed.
Top brand affinities include On the Border Mexican Grill & Cantina, Israel, Who Wants to Be a Millionaire?, with strongest over-indexing on On the Border Mexican Grill & Cantina (20.59× the country average). Demographically, the Jon Batiste audience skews balanced with an average age of 37.8, and over-indexes on personality traits such as Sustainability, Early Adopter Mentality.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Jon Batiste fans
| Metric | Value |
|---|---|
| Female | 51.9% |
| Male | 48.1% |
| Average age | 37.8 |
| Estimated audience size | 1,190,841 |
Audience persona
The typical Jon Batiste fan in United States is balanced, around 37.8 years old, with strong Sustainability tendencies and a notable affinity for On the Border Mexican Grill & Cantina.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| On the Border Mexican Grill & Cantina | 20.59× | Food & Beverages |
| Israel | 5.02× | Travel & Leisure |
| Who Wants to Be a Millionaire? | 19.62× | Movies & TV |
| Nebraska | 5.16× | Travel & Leisure |
| Dog breed | 1.69× | Pets & Animals |
| Natural rubber | 2.9× | Cars & Mobility |
| Whataburger | 2.16× | Food & Beverages |
| Hudson, New York | 15.24× | Travel & Leisure |
| Anderson Silva (kickboxer) | 12.25× | Sports |
| Corona (band) | 6.77× | Music & Radio |
| Alaska | 1.61× | Travel & Leisure |
| Urban Outfitters | 1.64× | Shopping |
| Preacher (comics) | 8.54× | Literature |
| Regional styles of Mexican music | 2.26× | Music & Radio |
| Nipsey Hussle | 4.2× | Music & Radio |
| Ipag Business School | 13.84× | Business & Career |
| Google Photos | 1.7× | Technology & Electronics |
| Historic site | 2.82× | Arts & Culture |
| 3D printing | 1.64× | Technology & Electronics |
| Salman Khan | 5.05× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.75 |
| Early Adopter Mentality | POWER | 1.64 |
| Community Orientation | OPEN | 1.57 |
| Tradition | CONSERVATISM | 1.52 |
| Design Affinity | PREMIUM | 1.5 |
| Patriotism | CONSERVATISM | 1.43 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 53.5% |
| United Kingdom | 17.1% |
| Germany | 5.2% |
See Jon Batiste audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
How to read this data
Audience size is the estimated number of people in United States who actively search for Jon Batiste. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.