Rascasse Audience Intelligence

Jon Batiste Audience in United States

A data profile of the people who buy, follow and care about Jon Batiste in United States — modelled from more than twelve digital signal sources. Jon Batiste has an estimated audience of 1,434,386 people in United States.

#305among Singer-songwriter in United States#3743among Person in United States#2216in Music & Radio

The average Jon Batiste fan in United States is 42.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Gregory Porter, Quincy Jones, North American Grappling Association, with strongest over-indexing on Gregory Porter (466.08× the country average).

Demographically, the Jon Batiste audience skews more male with an average age of 42.0, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Jon Batiste fan in United States is more male, around 42.0 years old, with strong Patriotism tendencies and a notable affinity for Gregory Porter.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Jon Batiste profile in United States.

Audience size
1.4M
in United States
Gender
36.8%♀
63.2% male
Age
42.0
average years
Country rank
#18367
Person in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Jon Batiste fans

36.8% are female, 63.2% are male, average age 42.0.

Fig. 02

Gender split

36.8%
Female
63.2%
Male
Demographic split for Jon Batiste audience in United States
MetricValue
Female36.8%
Male63.2%
Average age42.0
Estimated audience size1,434,386
Fig. 03

Age distribution

Ø 42.0
average years
Age distribution of the Jon Batiste audience in United States
Age bracketShare%
16-1917%
20-2916%
30-3917%
40-4921%
50+29%
Fig. 04

Worldwide distribution

63.5%

of the worldwide Jon Batiste audience comes from United States.

Worldwide audience distribution share by country for Jon Batiste
CountryShare
United States63.5%
United Kingdom6.2%
Canada5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Jon Batiste audience in United States is strongest.

Fig. 05

Top regions by affinity

Jon Batiste fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~40K2.36×
02Colorado~40K1.65×
03Washington, District of Columbia~7K1.65×
04Minnesota~30K1.36×
05New York~100K1.35×
06Oregon~20K1.33×
07Vermont~3K1.32×
08Massachusetts~40K1.29×
09Missouri~30K1.29×
10Washington~40K1.26×
11New Mexico~8K1.16×
12Rhode Island~5K1.15×
13Connecticut~20K1.12×
14Ohio~50K1.09×
15California~200K1.06×
16Maryland~30K1.05×
17Georgia~40K1.03×
18Wisconsin~20K1.03×
19Kansas~10K1.03×
20Maine~5K1.02×
21Tennessee~30K1.01×
22Michigan~40K0.99×
23Virginia~30K0.99×
24Pennsylvania~50K0.98×
25Nebraska~7K0.96×
26New Hampshire~5K0.94×
27Montana~4K0.93×
28Illinois~40K0.92×
29Hawaii~6K0.92×
30Utah~10K0.90×
31New Jersey~30K0.89×
32Delaware~3K0.89×
33North Carolina~40K0.84×
34Florida~80K0.82×
35Oklahoma~10K0.81×
36Nevada~10K0.81×
37Iowa~9K0.81×
38Alaska~2K0.81×
39Mississippi~9K0.79×
40South Dakota~2K0.77×
41Kentucky~10K0.76×
42Idaho~5K0.76×
43Alabama~10K0.75×
44North Dakota~2K0.75×
45Texas~90K0.74×
46South Carolina~20K0.73×
47Indiana~20K0.71×
48Arkansas~8K0.70×
49West Virginia~4K0.69×
50Arizona~20K0.68×
Fig. 06

Affinity by region

Affinity by region — Jon Batiste, United States
0.68×1.00×2.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Jon Batiste audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Jon Batiste audience
#·InterestCategoryAffinity×
01Gregory PorterMusic & Radio466.08×
02North American Grappling AssociationSports59.05×
03Sheila E.Music & Radio27.03×
04Dizzy GillespieMusic & Radio25.65×
05Herbie HancockMusic & Radio25.03×
06Quincy JonesMusic & Radio21.93×
07Norah JonesMusic & Radio21.82×
08Drain cleanerHome & Garden20.98×
09Louis ArmstrongMusic & Radio19.43×
10John ColtraneMusic & Radio18.73×
11Alex PettyferMovies & TV18.71×
12Aretha FranklinMusic & Radio15.08×
13paul smithFashion & Accessoires14.78×
14Faith EvansMusic & Radio14.31×
15Seth GreenMovies & TV12.48×
16Earth, Wind & FireMusic & Radio12.25×
17Bossa novaMusic & Radio8.47×
18Diana RossMusic & Radio7.98×
19TicketmasterTravel & Leisure2.63×
20AirbnbTravel & Leisure1.97×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Jon Batiste audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Jon Batiste audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.94×
SpiritualityBALANCE1.75×
Community OrientationOPEN1.74×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Jon Batiste audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.76×
ExtroversionTHRILL0.82×
DIY MentalityTHRILL0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Jon Batiste have in United States?

Jon Batiste has an estimated audience of 1,434,386 people in United States, concentrated in California and New York.

02

What is the gender split and age of Jon Batiste fans?

36.8% of Jon Batiste fans are female, 63.2% are male, with an average age of 42.0 years.

03

Which brands do Jon Batiste fans like most?

Jon Batiste fans show strongest brand affinity for Gregory Porter (466.08×), Quincy Jones (21.93×), and North American Grappling Association (59.05×) over the country average.

04

Where do Jon Batiste fans live in United States?

Jon Batiste fans in United States are most concentrated in California (reach ~200K), New York (reach ~100K), and Texas (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Jon Batiste fans also like?

Beyond Jon Batiste itself, the audience over-indexes on Quincy Jones (21.93×), North American Grappling Association (59.05×), Aretha Franklin (15.08×), and Louis Armstrong (19.43×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Jon Batiste audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Jon Batiste. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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