Jon Batiste Audience in United States
Jon Batiste has an estimated audience of 1,190,841 people in United States. 51.9% are female, 48.1% are male, average age 37.8. Top brand affinities: Gregory Porter, North American Grappling Association, Autism Awareness, Diabetes mellitus awareness, Quincy Jones.
Top brand affinities include Gregory Porter, North American Grappling Association, Autism Awareness, with strongest over-indexing on Gregory Porter (343.99× the country average). Demographically, the Jon Batiste audience skews balanced with an average age of 37.8, and over-indexes on personality traits such as Sustainability, Early Adopter Mentality.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Jon Batiste fans
| Metric | Value |
|---|---|
| Female | 51.9% |
| Male | 48.1% |
| Average age | 37.8 |
| Estimated audience size | 1,190,841 |
Audience persona
The typical Jon Batiste fan in United States is balanced, around 37.8 years old, with strong Sustainability tendencies and a notable affinity for Gregory Porter.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gregory Porter | 343.99× | Music & Radio |
| North American Grappling Association | 102.24× | Sports |
| Autism Awareness | 14.9× | Health |
| Diabetes mellitus awareness | 9.92× | Health |
| Quincy Jones | 31.47× | Music & Radio |
| Singer-songwriter | 4.73× | Music & Radio |
| Microblogging | 10.09× | Technology & Electronics |
| Norah Jones | 30.61× | Music & Radio |
| Louis Armstrong | 20.59× | Music & Radio |
| Income tax | 10.44× | Business & Career |
| Sheila E. | 30.87× | Music & Radio |
| Chris Tucker | 14.23× | Movies & TV |
| Diana Ross | 9.14× | Music & Radio |
| Faith Evans | 18.28× | Music & Radio |
| paul smith | 13.84× | Fashion & Accessoires |
| Superman | 1.67× | Movies & TV |
| Capital One | 2.48× | Business & Career |
| Don Cheadle | 14.84× | Movies & TV |
| Earth, Wind & Fire | 13.9× | Music & Radio |
| Seth Green | 11.4× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.75 |
| Early Adopter Mentality | POWER | 1.64 |
| Community Orientation | OPEN | 1.57 |
| Tradition | CONSERVATISM | 1.52 |
| Design Affinity | PREMIUM | 1.5 |
| Patriotism | CONSERVATISM | 1.43 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 53.5% |
| United Kingdom | 17.1% |
| Germany | 5.2% |
See Jon Batiste audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
How to read this data
Audience size is the estimated number of people in United States who actively search for Jon Batiste. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.