Earth, Wind & Fire Audience in United States

Earth, Wind & Fire logo

Earth, Wind & Fire has an estimated audience of 1,856,895 people in United States. 54.8% are female, 45.2% are male, average age 49.0. Top regions: California, Texas, Florida. Top brand affinities: War (band), Kool & the Gang, Stevie Wonder, Al Green, Michael McDonald (singer).

The average Earth, Wind & Fire fan in United States is 49.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include War (band), Kool & the Gang, Stevie Wonder, with strongest over-indexing on War (band) (33.5× the country average). Demographically, the Earth, Wind & Fire audience skews balanced with an average age of 49.0, and over-indexes on personality traits such as Community Orientation, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Band

Demographics of Earth, Wind & Fire fans

Demographic split for Earth, Wind & Fire audience in United States
MetricValue
Female54.8%
Male45.2%
Average age49.0
Estimated audience size1,856,895

Audience persona

The typical Earth, Wind & Fire fan in United States is balanced, around 49.0 years old, with strong Community Orientation tendencies and a notable affinity for War (band).

Top regions in United States

Top regions ranked by reach for Earth, Wind & Fire in United States
RegionReachAffinity
California255,4551.25×
Texas144,5850.91×
Florida132,7351.06×
New York100,9100.97×
Ohio73,8861.29×
North Carolina72,9091.3×
Georgia72,9011.27×
Illinois72,2561.17×
Pennsylvania71,1251.14×
Michigan58,6961.21×
New Jersey56,1411.19×
Virginia48,9481.08×
Tennessee47,6541.28×
Washington41,2031.11×
Maryland40,2761.26×
Indiana39,5891.17×
Massachusetts36,7141×
Missouri36,6061.22×
Arizona36,5250.96×
Colorado35,1621.2×
Louisiana30,4541.27×
Alabama30,1921.16×
South Carolina29,6481.06×
Minnesota26,4210.99×
Connecticut25,1681.35×
Nevada24,2171.35×
Oregon23,9901.13×
Kentucky23,9261.03×
Wisconsin22,8830.82×
Oklahoma16,9820.82×
Arkansas16,3711.07×
Utah15,6380.94×
Mississippi14,7260.96×
Kansas13,2590.91×
Iowa10,2230.67×
Idaho10,0251.08×
Nebraska9,2801×
Hawaii7,2590.91×
New Mexico6,8660.74×
Washington, District of Columbia6,7571.21×
Rhode Island6,7421.14×
West Virginia6,0540.7×
Delaware5,7871.13×
New Hampshire5,3360.73×
Maine4,3100.65×
Montana3,3340.65×
Alaska2,2840.58×
South Dakota2,2240.52×
Vermont2,1960.67×
North Dakota1,8200.48×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Earth, Wind & Fire audience
BrandAffinityCategory
War (band)33.5×Music & Radio
Kool & the Gang43.53×Music & Radio
Stevie Wonder18.27×Music & Radio
Al Green22.84×Music & Radio
Michael McDonald (singer)25.43×
Lionel Richie15.29×Music & Radio
Marvin Gaye18.3×Music & Radio
D'Angelo10.52×Music & Radio
KC and the Sunshine Band26.6×Music & Radio
Chaka Khan18.8×Music & Radio
George Clinton (musician)25.21×Music & Radio
Diana Ross10.62×Music & Radio
Chic (band)21.25×Music & Radio
Motown6.75×Music & Radio
Commodores25.69×Music & Radio
Michael Jackson5.09×Music & Radio
Diddy4.78×Music & Radio
Gospel music3.13×Music & Radio
Sly and the Family Stone21.49×Music & Radio
Eagles (band)7.3×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Earth, Wind & Fire audience
TraitClusterScore
Community OrientationOPEN1.42
TravellingTHRILL1.24
TraditionCONSERVATISM1.23
Urban LifestyleOPEN1.21
Family OrientationCONSERVATISM1.14
Quality AwarenessPREMIUM1.14

Worldwide distribution

Worldwide audience distribution share by country for Earth, Wind & Fire
CountryShare
United States35.8%
United Kingdom5.5%
Japan4.6%

See Earth, Wind & Fire audiences in other countries

More Band audiences in United States

Frequently asked questions

How many fans does Earth, Wind & Fire have in United States?

Earth, Wind & Fire has an estimated audience of 1,856,895 people in United States, concentrated in California and Texas.

What is the gender split and age of Earth, Wind & Fire fans?

54.8% of Earth, Wind & Fire fans are female, 45.2% are male, with an average age of 49.0 years.

Which brands do Earth, Wind & Fire fans like most?

Earth, Wind & Fire fans show strongest brand affinity for War (band) (33.5×), Kool & the Gang (43.53×), and Stevie Wonder (18.27×) over the country average.

Where do Earth, Wind & Fire fans live in United States?

Earth, Wind & Fire fans in United States are most concentrated in California (reach 255,455), Texas (reach 144,585), and Florida (reach 132,735). These three regions account for the largest share of the active audience.

What other brands do Earth, Wind & Fire fans also like?

Beyond Earth, Wind & Fire itself, the audience over-indexes on Kool & the Gang (43.53×), Stevie Wonder (18.27×), Al Green (22.84×), and Michael McDonald (singer) (25.43×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Earth, Wind & Fire. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.