Rascasse Audience Intelligence

Earth, Wind & Fire Audience in United States

A data profile of the people who buy, follow and care about Earth, Wind & Fire in United States — modelled from more than twelve digital signal sources. Earth, Wind & Fire has an estimated audience of 2,059,188 people in United States.

#118among Band in United States#2516among Person in United States#1549in Music & Radio

The average Earth, Wind & Fire fan in United States is 49.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include War (band), Stevie Wonder, Kool & the Gang, with strongest over-indexing on War (band) (33.5× the country average).

Demographically, the Earth, Wind & Fire audience skews balanced with an average age of 49.0, and over-indexes on personality traits such as Spirituality, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Earth, Wind & Fire fan in United States is balanced, around 49.0 years old, with strong Spirituality tendencies and a notable affinity for War (band).

Category: Music & Radio · Type: Person · Subtype: Band

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Earth, Wind & Fire profile in United States.

Audience size
2.1M
in United States
Gender
54.8%♀
45.2% male
Age
49.0
average years
Country rank
#13920
Person in United States
Fig. 01

Search interest · 12-month trend

+53%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Earth, Wind & Fire fans

54.8% are female, 45.2% are male, average age 49.0.

Fig. 02

Gender split

54.8%
Female
45.2%
Male
Demographic split for Earth, Wind & Fire audience in United States
MetricValue
Female54.8%
Male45.2%
Average age49.0
Estimated audience size2,059,188
Fig. 03

Age distribution

Ø 49.0
average years
Age distribution of the Earth, Wind & Fire audience in United States
Age bracketShare%
16-196%
20-298%
30-3913%
40-4928%
50+45%
Fig. 04

Worldwide distribution

37.6%

of the worldwide Earth, Wind & Fire audience comes from United States.

Worldwide audience distribution share by country for Earth, Wind & Fire
CountryShare
United States37.6%
United Kingdom5.5%
Japan4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Earth, Wind & Fire audience in United States is strongest.

Fig. 05

Top regions by affinity

Earth, Wind & Fire fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~20K2.15×
02Louisiana~30K1.45×
03Maryland~40K1.36×
04Tennessee~50K1.30×
05South Carolina~40K1.30×
06Alabama~30K1.28×
07Nevada~20K1.27×
08Georgia~70K1.26×
09North Carolina~70K1.26×
10Connecticut~20K1.26×
11Delaware~6K1.25×
12Rhode Island~7K1.23×
13Ohio~70K1.21×
14Illinois~70K1.19×
15Washington, District of Columbia~7K1.19×
16Michigan~60K1.17×
17Missouri~30K1.17×
18Pennsylvania~70K1.14×
19Arkansas~20K1.10×
20Indiana~40K1.09×
21New Jersey~50K1.08×
22California~200K1.05×
23Virginia~50K1.04×
24Mississippi~20K1.04×
25Kentucky~20K1.03×
26Florida~100K1.02×
27Oklahoma~20K1.01×
28Massachusetts~40K0.99×
29Minnesota~30K0.98×
30Colorado~30K0.96×
31Nebraska~9K0.96×
32New York~100K0.93×
33Oregon~20K0.91×
34Kansas~10K0.91×
35Arizona~30K0.88×
36Washington~30K0.88×
37Texas~100K0.84×
38Wisconsin~20K0.82×
39New Hampshire~6K0.81×
40West Virginia~7K0.77×
41New Mexico~7K0.76×
42Vermont~2K0.75×
43Idaho~7K0.74×
44Maine~5K0.73×
45Iowa~10K0.72×
46Montana~4K0.69×
47Alaska~3K0.68×
48Utah~10K0.67×
49South Dakota~3K0.65×
50North Dakota~2K0.63×
Fig. 06

Affinity by region

Affinity by region — Earth, Wind & Fire, United States
0.63×1.00×2.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Earth, Wind & Fire audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Earth, Wind & Fire audience
#·InterestCategoryAffinity×
01Kool & the GangMusic & Radio43.53×
02War (band)Music & Radio33.50×
03KC and the Sunshine BandMusic & Radio26.60×
04CommodoresMusic & Radio25.69×
05Michael McDonald (singer)Person25.43×
06George Clinton (musician)Music & Radio25.21×
07Al GreenMusic & Radio22.84×
08Chic (band)Music & Radio21.25×
09Peabo BrysonMusic & Radio20.31×
10Chaka KhanMusic & Radio18.80×
11Marvin GayeMusic & Radio18.30×
12Stevie WonderMusic & Radio18.27×
13Lionel RichieMusic & Radio15.29×
14Diana RossMusic & Radio10.62×
15D'AngeloMusic & Radio10.52×
16MotownMusic & Radio6.75×
17Michael JacksonMusic & Radio5.09×
18Madea's Class ReunionMovies & TV4.24×
19Barack ObamaPolitics & Society3.69×
20Gospel musicMusic & Radio3.13×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Earth, Wind & Fire audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Earth, Wind & Fire audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.60×
Community OrientationOPEN1.42×
Quality AwarenessPREMIUM1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Earth, Wind & Fire audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.86×
Luxury OrientationPREMIUM0.90×
MindfulnessBALANCE0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Earth, Wind & Fire have in United States?

Earth, Wind & Fire has an estimated audience of 2,059,188 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Earth, Wind & Fire fans?

54.8% of Earth, Wind & Fire fans are female, 45.2% are male, with an average age of 49.0 years.

03

Which brands do Earth, Wind & Fire fans like most?

Earth, Wind & Fire fans show strongest brand affinity for War (band) (33.5×), Stevie Wonder (18.27×), and Kool & the Gang (43.53×) over the country average.

04

Where do Earth, Wind & Fire fans live in United States?

Earth, Wind & Fire fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Earth, Wind & Fire fans also like?

Beyond Earth, Wind & Fire itself, the audience over-indexes on Stevie Wonder (18.27×), Kool & the Gang (43.53×), Al Green (22.84×), and Michael Jackson (5.09×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Earth, Wind & Fire. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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