Motown Audience in United States

Motown logo

Motown has an estimated audience of 11,440,392 people in United States. 61.4% are female, 38.6% are male, average age 41.1. Top regions: California, Michigan, Texas. Top brand affinities: Beauty, Hip hop music, Rhianna (singer), Pop music, Soul music.

The average Motown fan in United States is 41.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Michigan, Texas. Top brand affinities include Beauty, Hip hop music, Rhianna (singer), with strongest over-indexing on Beauty (1.75× the country average). Demographically, the Motown audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic

Demographics of Motown fans

Demographic split for Motown audience in United States
MetricValue
Female61.4%
Male38.6%
Average age41.1
Estimated audience size11,440,392

Audience persona

The typical Motown fan in United States is more female, around 41.1 years old, with strong Risk Appetite tendencies and a notable affinity for Beauty.

Top regions in United States

Top regions ranked by reach for Motown in United States
RegionReachAffinity
California1,400,5521.11×
Michigan963,9263.22×
Texas917,5180.93×
Florida785,1241.01×
New York689,2221.08×
Illinois437,4051.15×
Pennsylvania434,1851.13×
Georgia421,7291.2×
Ohio386,1881.1×
North Carolina382,6591.11×
Virginia293,9081.05×
New Jersey291,7251×
Tennessee278,2531.21×
Maryland261,1911.33×
Massachusetts237,3001.05×
Indiana224,3601.07×
Missouri222,0081.2×
Arizona205,9350.88×
Washington200,5180.87×
Louisiana200,4181.36×
South Carolina199,2971.16×
Alabama182,9191.14×
Colorado157,6090.87×
Wisconsin154,5810.9×
Minnesota141,3580.86×
Nevada131,1891.19×
Kentucky127,8060.89×
Oregon114,6610.87×
Mississippi111,5061.18×
Connecticut109,7770.96×
Oklahoma109,0300.86×
Arkansas88,4090.94×
Kansas72,5310.8×
Iowa69,4360.74×
Utah65,2770.64×
West Virginia53,4501×
Washington, District of Columbia52,2801.52×
Nebraska44,7230.78×
New Mexico42,6360.74×
Hawaii37,8370.77×
Idaho36,5620.64×
New Hampshire35,3420.78×
Delaware33,8531.07×
Rhode Island33,6010.92×
Maine31,7450.77×
Alaska23,7060.97×
Montana17,5090.55×
South Dakota15,2980.58×
Vermont14,7170.73×
North Dakota13,5160.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Motown audience
BrandAffinityCategory
Beauty1.75×Beauty & Wellness
Hip hop music1.69×Music & Radio
Rhianna (singer)4.87×Music & Radio
Pop music1.61×Music & Radio
Soul music1.65×Music & Radio
Afrobeat2.63×Music & Radio
African-American music1.64×Music & Radio
Diddy2.6×Music & Radio
Gospel music1.62×Music & Radio
Individual1.52×Politics & Society
Neo soul3.37×Music & Radio
Teyana Taylor3.27×Movies & TV
Wig1.7×Beauty & Wellness
Girl1.55×Kids & Family
Michael Jackson2.4×Music & Radio
Braid1.85×Home & Garden
East Coast hip hop1.76×Music & Radio
Thanksgiving1.61×Kids & Family
Quotation2.02×Business & Career
Nigeria2.45×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Motown audience
TraitClusterScore
Risk AppetiteTHRILL2.07
Luxury OrientationPREMIUM1.35
ExtroversionTHRILL1.31
Community OrientationOPEN1.29
TraditionCONSERVATISM1.29
LGBTQ+ IdentityOPEN1.22

Worldwide distribution

Worldwide audience distribution share by country for Motown
CountryShare
United States40.3%
United Kingdom10.5%
Taiwan3.9%

See Motown audiences in other countries

More Music & Radio audiences in United States

Frequently asked questions

How many fans does Motown have in United States?

Motown has an estimated audience of 11,440,392 people in United States, concentrated in California and Michigan.

What is the gender split and age of Motown fans?

61.4% of Motown fans are female, 38.6% are male, with an average age of 41.1 years.

Which brands do Motown fans like most?

Motown fans show strongest brand affinity for Beauty (1.75×), Hip hop music (1.69×), and Rhianna (singer) (4.87×) over the country average.

Where do Motown fans live in United States?

Motown fans in United States are most concentrated in California (reach 1,400,552), Michigan (reach 963,926), and Texas (reach 917,518). These three regions account for the largest share of the active audience.

What other brands do Motown fans also like?

Beyond Motown itself, the audience over-indexes on Hip hop music (1.69×), Rhianna (singer) (4.87×), Pop music (1.61×), and Soul music (1.65×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Motown. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.