Rascasse Audience Intelligence

Motown Audience in United States

A data profile of the people who buy, follow and care about Motown in United States — modelled from more than twelve digital signal sources. Motown has an estimated audience of 11,440,392 people in United States.

#2048among Topic in United States#221in Music & Radio

The average Motown fan in United States is 41.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Michigan.

Top brand affinities include Beauty, Hip hop music, Rhianna (singer), with strongest over-indexing on Beauty (1.75× the country average).

Demographically, the Motown audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Spirituality, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Motown fan in United States is more female, around 41.1 years old, with strong Spirituality tendencies and a notable affinity for Beauty.

Category: Music & Radio · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Motown profile in United States.

Audience size
11.4M
in United States
Gender
61.4%♀
38.6% male
Age
41.1
average years
Country rank
#3127
Topic in United States
Fig. 01

Search interest · 12-month trend

+68%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Motown fans

61.4% are female, 38.6% are male, average age 41.1.

Fig. 02

Gender split

61.4%
Female
38.6%
Male
Demographic split for Motown audience in United States
MetricValue
Female61.4%
Male38.6%
Average age41.1
Estimated audience size11,440,392
Fig. 03

Age distribution

Ø 41.1
average years
Age distribution of the Motown audience in United States
Age bracketShare%
16-1920%
20-2915%
30-3917%
40-4921%
50+27%
Fig. 04

Worldwide distribution

40.3%

of the worldwide Motown audience comes from United States.

Worldwide audience distribution share by country for Motown
CountryShare
United States40.3%
United Kingdom10.5%
Taiwan3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Motown audience in United States is strongest.

Fig. 05

Top regions by affinity

Motown fans by region: top regions in United States
#RegionReachAffinity×
01Michigan~900K2.97×
02Washington, District of Columbia~50K1.39×
03Louisiana~200K1.35×
04Maryland~300K1.32×
05Georgia~400K1.23×
06South Carolina~200K1.20×
07Mississippi~100K1.20×
08Tennessee~300K1.19×
09Alabama~200K1.18×
10Missouri~200K1.17×
11North Carolina~400K1.13×
12Illinois~400K1.12×
13Delaware~40K1.12×
14California~1.5M1.10×
15Nevada~100K1.09×
16Pennsylvania~400K1.08×
17Ohio~400K1.08×
18New Jersey~300K1.07×
19Indiana~200K1.07×
20Virginia~300K1.04×
21Massachusetts~200K1.03×
22New York~600K1.01×
23Florida~800K1.00×
24West Virginia~50K1.00×
25Alaska~20K1.00×
26Connecticut~100K0.99×
27Arkansas~90K0.98×
28Rhode Island~30K0.94×
29Texas~900K0.92×
30Kentucky~100K0.92×
31Wisconsin~200K0.90×
32Vermont~20K0.89×
33Oregon~100K0.88×
34Oklahoma~100K0.87×
35Arizona~200K0.86×
36Washington~200K0.86×
37Nebraska~50K0.86×
38Minnesota~100K0.84×
39New Hampshire~40K0.84×
40Maine~30K0.84×
41Colorado~100K0.83×
42Kansas~70K0.82×
43Hawaii~40K0.82×
44Montana~30K0.80×
45South Dakota~20K0.80×
46North Dakota~20K0.80×
47Iowa~70K0.79×
48New Mexico~50K0.79×
49Utah~80K0.75×
50Idaho~40K0.75×
Fig. 06

Affinity by region

Affinity by region — Motown, United States
0.75×1.00×2.97×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Motown audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Motown audience
#·InterestCategoryAffinity×
01Rhianna (singer)Music & Radio4.87×
02Neo soulMusic & Radio3.37×
03Teyana TaylorMovies & TV3.27×
04AngèleMusic & Radio3.16×
05AfrobeatMusic & Radio2.63×
06DiddyMusic & Radio2.60×
07Sean CombsMusic & Radio2.50×
08Michael JacksonMusic & Radio2.40×
09Madea's Class ReunionMovies & TV2.30×
10BraidHome & Garden1.85×
11BeautyBeauty & Wellness1.75×
12WigBeauty & Wellness1.70×
13Hip hop musicMusic & Radio1.69×
14Soul musicMusic & Radio1.65×
15African-American musicMusic & Radio1.64×
16Melania TrumpPolitics & Society1.63×
17Gospel musicMusic & Radio1.62×
18Pop musicMusic & Radio1.61×
19GirlKids & Family1.55×
20IndividualPolitics & Society1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Motown audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Motown audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.36×
TraditionCONSERVATISM1.24×
MindfulnessBALANCE1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Motown audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.76×
Luxury OrientationPREMIUM0.82×
Sports ActivityPOWER0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Motown have in United States?

Motown has an estimated audience of 11,440,392 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Motown fans?

61.4% of Motown fans are female, 38.6% are male, with an average age of 41.1 years.

03

Which brands do Motown fans like most?

Motown fans show strongest brand affinity for Beauty (1.75×), Hip hop music (1.69×), and Rhianna (singer) (4.87×) over the country average.

04

Where do Motown fans live in United States?

Motown fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~900K), and Michigan (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Motown fans also like?

Beyond Motown itself, the audience over-indexes on Hip hop music (1.69×), Rhianna (singer) (4.87×), Pop music (1.61×), and Michael Jackson (2.4×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music & Radio audiences in United States

See Motown audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Motown. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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