Rascasse Audience Intelligence

Motown Audience in Germany

A data profile of the people who buy, follow and care about Motown in Germany — modelled from more than twelve digital signal sources. Motown has an estimated audience of 455,766 people in Germany.

#4899among Topic in Germany#1464in Music & Radio

The average Motown fan in Germany is 31.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Michael Jackson, YouTube Music, TikTok, with strongest over-indexing on Michael Jackson (9.42× the country average).

Demographically, the Motown audience skews more female with an average age of 31.9, and over-indexes on personality traits such as Mindfulness, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Motown fan in Germany is more female, around 31.9 years old, with strong Mindfulness tendencies and a notable affinity for Michael Jackson.

Category: Music & Radio · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Motown profile in Germany.

Audience size
456K
in Germany
Gender
57.8%♀
42.2% male
Age
31.9
average years
Country rank
#12634
Topic in Germany
Fig. 01

Search interest · 12-month trend

+56%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Motown fans

57.8% are female, 42.2% are male, average age 31.9.

Fig. 02

Gender split

57.8%
Female
42.2%
Male
Demographic split for Motown audience in Germany
MetricValue
Female57.8%
Male42.2%
Average age31.9
Estimated audience size455,766
Fig. 03

Age distribution

Ø 31.9
average years
Age distribution of the Motown audience in Germany
Age bracketShare%
16-1948%
20-2913%
30-3913%
40-4915%
50+11%
Fig. 04

Worldwide distribution

1.6%

of the worldwide Motown audience comes from Germany.

Worldwide audience distribution share by country for Motown
CountryShare
United States40.3%
United Kingdom10.5%
Taiwan3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Motown audience in Germany is strongest.

Fig. 05

Top regions by affinity

Motown fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~30K1.49×
02Hamburg~10K1.31×
03Hessen~40K1.12×
04Nordrhein-Westfalen~100K1.11×
05Bayern~80K1.09×
06Bremen~4K1.06×
07Schleswig-Holstein~20K1.05×
08Niedersachsen~50K1.04×
09Baden-Württemberg~60K1.02×
10Rheinland-Pfalz~20K0.99×
11Sachsen~20K0.91×
12Saarland~5K0.90×
13Mecklenburg-Vorpommern~8K0.88×
14Brandenburg~10K0.86×
15Sachsen-Anhalt~10K0.85×
16Thüringen~10K0.84×
Fig. 06

Affinity by region

Affinity by region — Motown, Germany
0.84×1.00×1.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Motown audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Motown audience
#·InterestCategoryAffinity×
01cali≠gariMusic & Radio10.10×
02Michael JacksonMusic & Radio9.42×
03Whitney HoustonMusic & Radio7.95×
04YouTube MusicInternet & Social Media7.91×
05Suzi QuatroMusic & Radio6.76×
06Mariah CareyMusic & Radio6.34×
07ZendayaMovies & TV5.61×
08Dua LipaMusic & Radio5.27×
09TikTokInternet & Social Media2.80×
10LivemusicMusic & Radio2.44×
11Hip hop musicMusic & Radio2.28×
12Popular musicMusic & Radio2.19×
13Online shoppingShopping1.98×
14ReadingLiterature1.97×
15Harry PotterMovies & TV1.91×
16SportsSports1.83×
17Fitness and wellnessSports1.80×
18Comedy moviesMovies & TV1.77×
19Rock musicMusic & Radio1.71×
20UkrainiansMusic & Radio1.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Motown audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Motown audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.84×
SpiritualityBALANCE1.68×
TraditionCONSERVATISM1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Motown audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.71×
Need for SecurityCONSERVATISM0.76×
DIY MentalityTHRILL0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Motown have in Germany?

Motown has an estimated audience of 455,766 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Motown fans?

57.8% of Motown fans are female, 42.2% are male, with an average age of 31.9 years.

03

Which brands do Motown fans like most?

Motown fans show strongest brand affinity for Michael Jackson (9.42×), YouTube Music (7.91×), and TikTok (2.8×) over the country average.

04

Where do Motown fans live in Germany?

Motown fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Motown fans also like?

Beyond Motown itself, the audience over-indexes on YouTube Music (7.91×), TikTok (2.8×), Whitney Houston (7.95×), and Reading (1.97×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music & Radio audiences in Germany

See Motown audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Motown. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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