Motown Audience in Germany
Motown has an estimated audience of 455,766 people in Germany. 57.8% are female, 42.2% are male, average age 31.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Michael Jackson, YouTube Music, Euphoria, TikTok, Whitney Houston.
The average Motown fan in Germany is 31.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Michael Jackson, YouTube Music, Euphoria, with strongest over-indexing on Michael Jackson (9.42× the country average). Demographically, the Motown audience skews more female with an average age of 31.9, and over-indexes on personality traits such as Tradition, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic
Demographics of Motown fans
| Metric | Value |
|---|---|
| Female | 57.8% |
| Male | 42.2% |
| Average age | 31.9 |
| Estimated audience size | 455,766 |
Audience persona
The typical Motown fan in Germany is more female, around 31.9 years old, with strong Tradition tendencies and a notable affinity for Michael Jackson.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 118,849 | 1.19× |
| Bayern | 83,416 | 1.14× |
| Baden-Württemberg | 66,835 | 1.07× |
| Niedersachsen | 45,919 | 1.04× |
| Hessen | 40,950 | 1.18× |
| Berlin | 34,195 | 1.68× |
| Rheinland-Pfalz | 22,547 | 0.99× |
| Sachsen | 19,340 | 0.87× |
| Schleswig-Holstein | 17,297 | 1.06× |
| Hamburg | 14,454 | 1.4× |
| Brandenburg | 10,663 | 0.75× |
| Sachsen-Anhalt | 8,265 | 0.7× |
| Thüringen | 7,130 | 0.61× |
| Mecklenburg-Vorpommern | 6,483 | 0.75× |
| Bremen | 4,504 | 1.16× |
| Saarland | 2,344 | 0.42× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Michael Jackson | 9.42× | Music & Radio |
| YouTube Music | 7.91× | Internet & Social Media |
| Euphoria | 3.8× | Movies & TV |
| TikTok | 2.8× | Internet & Social Media |
| Whitney Houston | 7.95× | Music & Radio |
| Reading | 1.97× | Literature |
| Online shopping | 1.98× | Shopping |
| Sports | 1.83× | Sports |
| Harry Potter | 1.91× | Movies & TV |
| Fitness and wellness | 1.8× | Sports |
| Hip hop music | 2.28× | Music & Radio |
| Suzi Quatro | 6.76× | Music & Radio |
| Popular music | 2.19× | Music & Radio |
| Natural World | 1.96× | Fashion & Accessoires |
| Dua Lipa | 5.27× | Music & Radio |
| Rock music | 1.71× | Music & Radio |
| Mariah Carey | 6.34× | Music & Radio |
| Zendaya | 5.61× | Movies & TV |
| Livemusic | 2.44× | Music & Radio |
| Comedy movies | 1.77× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.86 |
| Spirituality | BALANCE | 1.41 |
| Extroversion | THRILL | 1.33 |
| Community Orientation | OPEN | 1.29 |
| Early Adopter Mentality | POWER | 1.28 |
| Pet Ownership | JOY | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 40.3% |
| United Kingdom | 10.5% |
| Taiwan | 3.9% |
See Motown audiences in other countries
More Music & Radio audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Motown have in Germany?
Motown has an estimated audience of 455,766 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Motown fans?
57.8% of Motown fans are female, 42.2% are male, with an average age of 31.9 years.
Which brands do Motown fans like most?
Motown fans show strongest brand affinity for Michael Jackson (9.42×), YouTube Music (7.91×), and Euphoria (3.8×) over the country average.
Where do Motown fans live in Germany?
Motown fans in Germany are most concentrated in Nordrhein-Westfalen (reach 118,849), Bayern (reach 83,416), and Baden-Württemberg (reach 66,835). These three regions account for the largest share of the active audience.
What other brands do Motown fans also like?
Beyond Motown itself, the audience over-indexes on YouTube Music (7.91×), Euphoria (3.8×), TikTok (2.8×), and Whitney Houston (7.95×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Motown. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.