A data profile of the people who buy, follow and care about Motown in United Kingdom — modelled from more than twelve digital signal sources. Motown has an estimated audience of 2,994,778 people in United Kingdom.
The average Motown fan in United Kingdom is 47.9 years old, more female, and lives primarily in England.
The audience is concentrated in England, North West, South East.
Top brand affinities include Michael Jackson, Rock music, TikTok, with strongest over-indexing on Michael Jackson (3.88× the country average).
Demographically, the Motown audience skews more female with an average age of 47.9, and over-indexes on personality traits such as Tradition, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Motown fan in United Kingdom is more female, around 47.9 years old, with strong Tradition tendencies and a notable affinity for Michael Jackson.
The key figures that characterise the Motown profile in United Kingdom.
64.5% are female, 35.5% are male, average age 47.9.
| Metric | Value |
|---|---|
| Female | 64.5% |
| Male | 35.5% |
| Average age | 47.9 |
| Estimated audience size | 2,994,778 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 9% | |
| 30-39 | 12% | |
| 40-49 | 23% | |
| 50+ | 47% |
of the worldwide Motown audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 40.3% |
| United Kingdom | 10.5% |
| Taiwan | 3.9% |
Where the Motown audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North West | ~400K | 1.35× | |
| 02 | England | ~2M | 1.24× | |
| 03 | East Midlands | ~200K | 1.16× | |
| 04 | Wales | ~200K | 1.04× | |
| 05 | South West | ~300K | 1.03× | |
| 06 | East of England | ~300K | 1.02× | |
| 07 | Greater London | ~400K | 1.00× | |
| 08 | South East | ~400K | 0.98× | |
| 09 | Scotland | ~300K | 0.97× | |
| 10 | North East | ~100K | 0.93× | |
| 11 | Northern Ireland | ~80K | 0.85× | |
| 12 | Yorkshire and the Humber | ~200K | 0.83× | |
| 13 | West Midlands | ~90K | 0.72× |
The strongest cross-interests of the Motown audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Michael Jackson | Music & Radio | 3.88× | ||
| 02 | Whitney Houston | Music & Radio | 3.64× | ||
| 03 | Rhianna (singer) | Music & Radio | 3.47× | ||
| 04 | Zendaya | Movies & TV | 3.24× | ||
| 05 | Afrobeat | Music & Radio | 2.58× | ||
| 06 | Britney Spears | Music & Radio | 2.13× | ||
| 07 | Livemusic | Music & Radio | 2.07× | ||
| 08 | Beetlejuice | Movies & TV | 2.04× | ||
| 09 | African-American music | Music & Radio | 1.82× | ||
| 10 | Gender | Politics & Society | 1.80× | ||
| 11 | Katie Price | Fashion & Accessoires | 1.73× | ||
| 12 | Dick Van Dyke | Movies & TV | 1.70× | ||
| 13 | Superman | Movies & TV | 1.69× | ||
| 14 | KPop Demon Hunters | Movies & TV | 1.69× | ||
| 15 | Artist | Music & Radio | 1.67× | ||
| 16 | Soul music | Music & Radio | 1.63× | ||
| 17 | Wikipedia | Internet & Social Media | 1.61× | ||
| 18 | Pop music | Music & Radio | 1.60× | ||
| 19 | TikTok | Internet & Social Media | 1.59× | ||
| 20 | Rock music | Music & Radio | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.48× | |
| Mindfulness | BALANCE | 1.38× | |
| Spirituality | BALANCE | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.77× | |
| Quality Awareness | PREMIUM | 0.81× | |
| Luxury Orientation | PREMIUM | 0.83× |
Motown has an estimated audience of 2,994,778 people in United Kingdom, concentrated in England and North West.
64.5% of Motown fans are female, 35.5% are male, with an average age of 47.9 years.
Motown fans show strongest brand affinity for Michael Jackson (3.88×), Rock music (1.54×), and TikTok (1.59×) over the country average.
Motown fans in United Kingdom are most concentrated in England (reach ~2M), North West (reach ~400K), and South East (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Motown itself, the audience over-indexes on Rock music (1.54×), TikTok (1.59×), Pop music (1.6×), and Superman (1.69×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Motown. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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