Michael McDonald (singer) Audience in United States

Michael McDonald (singer) logo

Michael McDonald (singer) has an estimated audience of 1,397,631 people in United States. 50.7% are female, 49.3% are male, average age 52.9. Top regions: California, Texas, Florida. Top brand affinities: Scratching post, Israel, Alaska, JibJab, Hideo Nomo.

The average Michael McDonald (singer) fan in United States is 52.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Scratching post, Israel, Alaska, with strongest over-indexing on Scratching post (17.86× the country average). Demographically, the Michael McDonald (singer) audience skews balanced with an average age of 52.9, and over-indexes on personality traits such as Tradition, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: Person

Demographics of Michael McDonald (singer) fans

Demographic split for Michael McDonald (singer) audience in United States
MetricValue
Female50.7%
Male49.3%
Average age52.9
Estimated audience size1,397,631

Audience persona

The typical Michael McDonald (singer) fan in United States is balanced, around 52.9 years old, with strong Tradition tendencies and a notable affinity for Scratching post.

Top regions in United States

Top regions ranked by reach for Michael McDonald (singer) in United States
RegionReachAffinity
California149,9320.98×
Texas97,9850.82×
Florida94,6001×
New York81,1721.04×
Pennsylvania60,9441.3×
Illinois54,8071.18×
Ohio49,8101.16×
North Carolina47,6761.13×
Georgia44,7621.04×
Michigan41,0581.12×
New Jersey37,2251.05×
Virginia35,1901.03×
Tennessee34,5881.23×
Missouri33,9521.51×
Massachusetts31,2061.13×
Washington30,2811.08×
Indiana27,7491.09×
Arizona27,1270.95×
Colorado24,3381.1×
Maryland24,0781×
South Carolina22,0341.05×
Wisconsin21,3621.02×
Alabama19,7021.01×
Oregon19,6221.22×
Minnesota18,5250.93×
Louisiana17,8910.99×
Connecticut17,2261.23×
Kentucky17,2050.98×
Oklahoma15,8431.02×
Nevada13,1710.97×
Arkansas11,6651.01×
Iowa10,4910.91×
Kansas10,1380.92×
Mississippi10,0760.88×
Utah9,8780.79×
New Hampshire6,5381.19×
Nebraska6,3030.9×
Idaho5,8550.84×
West Virginia5,7840.89×
New Mexico5,7440.82×
Maine5,5821.12×
Rhode Island4,8281.09×
Hawaii4,8190.8×
Washington, District of Columbia4,1650.99×
Delaware4,0251.04×
Montana3,3220.86×
Vermont2,6121.06×
South Dakota2,1860.68×
Alaska2,0230.68×
North Dakota1,6640.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Michael McDonald (singer) audience
BrandAffinityCategory
Scratching post17.86×Pets & Animals
Israel3.72×Travel & Leisure
Alaska2.27×Travel & Leisure
JibJab7.48×Internet & Social Media
Hideo Nomo24.08×Sports
Cummerbund27.2×Fashion & Accessoires
KiwiCo8.04×Kids & Family
Whataburger1.94×Food & Beverages
Home Delivery3.06×Food & Beverages
Rosie the Riveter14.83×Business & Career
Wedgwood13.81×Home & Garden
The Perfect Guy (2015 film)16.04×Movies & TV
Stamp collecting3.48×Home & Garden
Campobasso27.81×Travel & Leisure
International Klein Blue21.4×Home & Garden
Home staging3.37×Home & Garden
On the Border Mexican Grill & Cantina4.31×Food & Beverages
Preacher (comics)6.12×Literature
Nebraska Cornhuskers football2×Sports
Urban horticulture2×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Michael McDonald (singer) audience
TraitClusterScore
TraditionCONSERVATISM1.6
Community OrientationOPEN1.54
PatriotismCONSERVATISM1.47
SpiritualityBALANCE1.32
TravellingTHRILL1.29
IndulgenceJOY1.19

Worldwide distribution

Worldwide audience distribution share by country for Michael McDonald (singer)
CountryShare
United States67.1%
United Kingdom13.1%
Canada4.0%

See Michael McDonald (singer) audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Michael McDonald (singer) have in United States?

Michael McDonald (singer) has an estimated audience of 1,397,631 people in United States, concentrated in California and Texas.

What is the gender split and age of Michael McDonald (singer) fans?

50.7% of Michael McDonald (singer) fans are female, 49.3% are male, with an average age of 52.9 years.

Which brands do Michael McDonald (singer) fans like most?

Michael McDonald (singer) fans show strongest brand affinity for Scratching post (17.86×), Israel (3.72×), and Alaska (2.27×) over the country average.

Where do Michael McDonald (singer) fans live in United States?

Michael McDonald (singer) fans in United States are most concentrated in California (reach 149,932), Texas (reach 97,985), and Florida (reach 94,600). These three regions account for the largest share of the active audience.

What other brands do Michael McDonald (singer) fans also like?

Beyond Michael McDonald (singer) itself, the audience over-indexes on Israel (3.72×), Alaska (2.27×), JibJab (7.48×), and Hideo Nomo (24.08×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Michael McDonald (singer). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.