Donny Osmond Audience in United States

Donny Osmond logo

Donny Osmond has an estimated audience of 1,385,906 people in United States. 80.7% are female, 19.3% are male, average age 50.1. Top regions: California, Texas, Florida. Top brand affinities: Marie Osmond, The Osmonds, Engelbert Humperdinck (singer), Pyramid (game show), Meat Loaf.

The average Donny Osmond fan in United States is 50.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Marie Osmond, The Osmonds, Engelbert Humperdinck (singer), with strongest over-indexing on Marie Osmond (132.58× the country average). Demographically, the Donny Osmond audience skews more female with an average age of 50.1, and over-indexes on personality traits such as Extroversion, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

Demographics of Donny Osmond fans

Demographic split for Donny Osmond audience in United States
MetricValue
Female80.7%
Male19.3%
Average age50.1
Estimated audience size1,385,906

Audience persona

The typical Donny Osmond fan in United States is more female, around 50.1 years old, with strong Extroversion tendencies and a notable affinity for Marie Osmond.

Top regions in United States

Top regions ranked by reach for Donny Osmond in United States
RegionReachAffinity
California122,2980.8×
Texas93,7640.79×
Florida82,1760.88×
New York63,9690.83×
Illinois51,6271.12×
Ohio51,4751.21×
Pennsylvania46,2980.99×
Michigan40,3011.11×
North Carolina37,9280.91×
Georgia36,1560.85×
New Jersey31,4500.89×
Utah30,8972.49×
Indiana30,0911.19×
Tennessee30,0691.08×
Washington27,9211×
Virginia27,5220.82×
Arizona25,9820.92×
Massachusetts24,5360.9×
Wisconsin24,2201.16×
Missouri24,2041.08×
Nevada22,2201.66×
Minnesota21,7081.09×
Colorado21,1130.97×
South Carolina20,5030.98×
Kentucky20,1461.16×
Maryland18,4660.77×
Alabama18,1400.94×
Oklahoma16,6431.08×
Oregon15,7910.99×
Louisiana14,9470.84×
Arkansas12,6851.11×
Idaho12,1971.75×
Iowa12,0111.05×
Connecticut11,4720.83×
Kansas11,3981.04×
Mississippi8,5260.75×
West Virginia6,6591.03×
Nebraska6,4020.92×
New Mexico6,1070.88×
Hawaii5,9381×
New Hampshire5,1880.95×
Maine4,8410.98×
Rhode Island3,7570.85×
Montana3,6670.95×
Delaware3,1130.81×
Washington, District of Columbia2,5780.62×
South Dakota2,5480.8×
North Dakota2,3140.81×
Alaska2,0760.7×
Wyoming1,9250.94×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Donny Osmond audience
BrandAffinityCategory
Marie Osmond132.58×Music & Radio
The Osmonds161.49×Music & Radio
Engelbert Humperdinck (singer)70.67×Music & Radio
Pyramid (game show)40.46×Movies & TV
Meat Loaf29.26×Music & Radio
Neil Diamond20.66×Music & Radio
Barry Manilow25.44×Music & Radio
Bobby Darin30.84×Movies & TV
1970s in music12.02×Music & Radio
Johnny Mathis28.6×Music & Radio
Phil Collins13.43×Music & Radio
Frankie Valli24.49×Music & Radio
Steven Tyler17.48×Music & Radio
Scorpions (band)15.26×Music & Radio
Daryl Hall37.66×Music & Radio
Soft rock6.45×Music & Radio
KC and the Sunshine Band28.34×Music & Radio
Rod Stewart14.88×Music & Radio
Olivia Newton-John15.73×Music & Radio
Dionne Warwick24.33×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Donny Osmond audience
TraitClusterScore
ExtroversionTHRILL1.66
Family OrientationCONSERVATISM1.47
Community OrientationOPEN1.42
SpiritualityBALANCE1.27
CreativityOPEN1.2
Price SensitivityPREMIUM1.12

Worldwide distribution

Worldwide audience distribution share by country for Donny Osmond
CountryShare
United States60.9%
United Kingdom16.7%
Canada4.8%

See Donny Osmond audiences in other countries

More Singer-songwriter audiences in United States

Frequently asked questions

How many fans does Donny Osmond have in United States?

Donny Osmond has an estimated audience of 1,385,906 people in United States, concentrated in California and Texas.

What is the gender split and age of Donny Osmond fans?

80.7% of Donny Osmond fans are female, 19.3% are male, with an average age of 50.1 years.

Which brands do Donny Osmond fans like most?

Donny Osmond fans show strongest brand affinity for Marie Osmond (132.58×), The Osmonds (161.49×), and Engelbert Humperdinck (singer) (70.67×) over the country average.

Where do Donny Osmond fans live in United States?

Donny Osmond fans in United States are most concentrated in California (reach 122,298), Texas (reach 93,764), and Florida (reach 82,176). These three regions account for the largest share of the active audience.

What other brands do Donny Osmond fans also like?

Beyond Donny Osmond itself, the audience over-indexes on The Osmonds (161.49×), Engelbert Humperdinck (singer) (70.67×), Pyramid (game show) (40.46×), and Meat Loaf (29.26×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Donny Osmond. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.