Rascasse Audience Intelligence

Marie Osmond Audience in United States

A data profile of the people who buy, follow and care about Marie Osmond in United States — modelled from more than twelve digital signal sources. Marie Osmond has an estimated audience of 1,638,383 people in United States.

#268among Singer-songwriter in United States#3250among Person in United States#1966in Music & Radio

The average Marie Osmond fan in United States is 54.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Donny Osmond, Nostalgia, QVC, with strongest over-indexing on Donny Osmond (132.58× the country average).

Demographically, the Marie Osmond audience skews more female with an average age of 54.0, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Marie Osmond fan in United States is more female, around 54.0 years old, with strong Patriotism tendencies and a notable affinity for Donny Osmond.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Marie Osmond profile in United States.

Audience size
1.6M
in United States
Gender
73.3%♀
26.7% male
Age
54.0
average years
Country rank
#16604
Person in United States
Fig. 01

Search interest · 12-month trend

+50%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Marie Osmond fans

73.3% are female, 26.7% are male, average age 54.0.

Fig. 02

Gender split

73.3%
Female
26.7%
Male
Demographic split for Marie Osmond audience in United States
MetricValue
Female73.3%
Male26.7%
Average age54.0
Estimated audience size1,638,383
Fig. 03

Age distribution

Ø 54.0
average years
Age distribution of the Marie Osmond audience in United States
Age bracketShare%
16-193%
20-293%
30-395%
40-4920%
50+69%
Fig. 04

Worldwide distribution

77.0%

of the worldwide Marie Osmond audience comes from United States.

Worldwide audience distribution share by country for Marie Osmond
CountryShare
United States77.0%
United Kingdom8.3%
Canada6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Marie Osmond audience in United States is strongest.

Fig. 05

Top regions by affinity

Marie Osmond fans by region: top regions in United States
#RegionReachAffinity×
01Utah~20K1.81×
02Alabama~30K1.43×
03Idaho~10K1.37×
04Arizona~40K1.33×
05Wisconsin~30K1.22×
06Missouri~30K1.20×
07West Virginia~8K1.17×
08New Mexico~9K1.16×
09Wyoming~3K1.16×
10Tennessee~30K1.15×
11Nevada~20K1.15×
12Oklahoma~20K1.14×
13Iowa~10K1.14×
14Ohio~50K1.13×
15Kentucky~20K1.13×
16Arkansas~10K1.12×
17Montana~4K1.10×
18Michigan~40K1.09×
19Indiana~30K1.08×
20Pennsylvania~50K1.05×
21Minnesota~20K1.05×
22Nebraska~8K1.05×
23Kansas~10K1.04×
24South Dakota~4K1.04×
25North Dakota~3K1.04×
26New Hampshire~6K1.01×
27Mississippi~10K0.99×
28South Carolina~20K0.98×
29Delaware~4K0.96×
30Illinois~50K0.95×
31Maine~5K0.95×
32Oregon~20K0.93×
33North Carolina~40K0.90×
34Louisiana~20K0.90×
35Alaska~3K0.90×
36Washington~30K0.88×
37Hawaii~5K0.86×
38Florida~80K0.85×
39Colorado~20K0.85×
40Connecticut~10K0.85×
41New Jersey~30K0.84×
42Rhode Island~4K0.82×
43Texas~100K0.80×
44Georgia~40K0.78×
45Virginia~30K0.78×
46Massachusetts~20K0.76×
47Maryland~20K0.72×
48California~100K0.70×
49New York~60K0.70×
50Washington, District of Columbia~2K0.48×
Fig. 06

Affinity by region

Affinity by region — Marie Osmond, United States
0.48×1.00×1.81×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Marie Osmond audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Marie Osmond audience
#·InterestCategoryAffinity×
01Donny OsmondMusic & Radio132.58×
02Barry ManilowMusic & Radio10.68×
03Valerie BertinelliMovies & TV8.45×
04Julia RobertsMovies & TV6.75×
05Sharon OsbourneMovies & TV6.30×
06Sacramento KingsSports5.77×
07QVCMovies & TV4.71×
08Jamie Lee CurtisMovies & TV4.51×
09Robert RedfordMovies & TV4.36×
10Emmy AwardMovies & TV3.91×
11Microwave ovenHome & Garden3.67×
12NostalgiaHome & Garden3.33×
13Charitable organizationPolitics & Society2.61×
14TraditionPolitics & Society2.29×
15Hobby LobbyHome & Garden2.16×
16Nonprofit organizationPolitics & Society1.98×
17American AirlinesTravel & Leisure1.84×
18Health careBusiness & Career1.61×
19Donald TrumpPolitics & Society1.59×
20PinterestInternet & Social Media1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Marie Osmond audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Marie Osmond audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.67×
Community OrientationOPEN1.88×
Family OrientationCONSERVATISM1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Marie Osmond audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.61×
Early Adopter MentalityPOWER0.72×
ExtroversionTHRILL0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Marie Osmond have in United States?

Marie Osmond has an estimated audience of 1,638,383 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Marie Osmond fans?

73.3% of Marie Osmond fans are female, 26.7% are male, with an average age of 54.0 years.

03

Which brands do Marie Osmond fans like most?

Marie Osmond fans show strongest brand affinity for Donny Osmond (132.58×), Nostalgia (3.33×), and QVC (4.71×) over the country average.

04

Where do Marie Osmond fans live in United States?

Marie Osmond fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Marie Osmond fans also like?

Beyond Marie Osmond itself, the audience over-indexes on Nostalgia (3.33×), QVC (4.71×), Barry Manilow (10.68×), and Julia Roberts (6.75×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Singer-songwriter audiences in United States

See Marie Osmond audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Marie Osmond. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →