Marie Osmond Audience in United States

Marie Osmond has an estimated audience of 1,469,757 people in United States. 73.3% are female, 26.7% are male, average age 54.0. Top regions: California, Texas, Florida. Top brand affinities: Donny Osmond, Capital One, Julie Andrews, Matthew McConaughey, Diane Keaton.

The average Marie Osmond fan in United States is 54.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Donny Osmond, Capital One, Julie Andrews, with strongest over-indexing on Donny Osmond (123.97× the country average). Demographically, the Marie Osmond audience skews more female with an average age of 54.0, and over-indexes on personality traits such as Risk Appetite, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

Demographics of Marie Osmond fans

Demographic split for Marie Osmond audience in United States
MetricValue
Female73.3%
Male26.7%
Average age54.0
Estimated audience size1,469,757

Audience persona

The typical Marie Osmond fan in United States is more female, around 54.0 years old, with strong Risk Appetite tendencies and a notable affinity for Donny Osmond.

Top regions in United States

Top regions ranked by reach for Marie Osmond in United States
RegionReachAffinity
California120,5860.75×
Texas105,8220.84×
Florida85,4180.86×
New York60,5580.74×
Ohio50,9751.13×
Pennsylvania50,5501.02×
Illinois47,8020.98×
Arizona45,6961.52×
Michigan42,3171.1×
North Carolina40,6660.92×
Georgia35,7290.79×
Tennessee35,1741.19×
Alabama33,9551.65×
New Jersey31,5150.84×
Indiana29,3131.09×
Missouri29,0281.23×
Virginia28,9650.81×
Washington28,0530.95×
Wisconsin25,8431.17×
Minnesota22,6261.07×
South Carolina22,1531×
Massachusetts21,4770.74×
Colorado21,2780.92×
Kentucky21,2171.15×
Utah20,1831.53×
Maryland18,2900.72×
Oklahoma17,8861.1×
Louisiana17,6240.93×
Nevada16,3231.15×
Oregon16,1150.96×
Iowa13,8481.14×
Arkansas13,4151.11×
Connecticut12,6240.86×
Mississippi11,8510.98×
Kansas11,7971.02×
Idaho9,5151.29×
New Mexico8,5811.16×
West Virginia7,8451.15×
Nebraska7,4981.02×
Hawaii5,4990.87×
New Hampshire5,3460.92×
Maine4,4860.85×
Montana4,3491.07×
Delaware3,6780.91×
Rhode Island3,6200.77×
South Dakota3,2590.96×
North Dakota3,0531.01×
Alaska2,7390.87×
Wyoming2,3441.08×
Washington, District of Columbia1,8420.42×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Marie Osmond audience
BrandAffinityCategory
Donny Osmond123.97×Music & Radio
Capital One10.47×Business & Career
Julie Andrews30.94×Movies & TV
Matthew McConaughey18.86×Movies & TV
Diane Keaton12.43×Movies & TV
Jennifer Garner22×Movies & TV
AccuWeather11.4×Home & Garden
Billy Bob Thornton15.15×Movies & TV
Jamie Lee Curtis16.17×Movies & TV
Demi Moore15.08×Movies & TV
Catherine Zeta-Jones18.25×Movies & TV
Circle K10.58×Shopping
Patrick Swayze18.58×Movies & TV
Clint Eastwood13.47×Movies & TV
Shania Twain23.63×Music & Radio
Bruce Willis10.72×Movies & TV
Barbra Streisand20.22×Music & Radio
Google Maps5.73×Internet & Social Media
Full House22.5×Movies & TV
Michael Douglas19.24×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Marie Osmond audience
TraitClusterScore
Risk AppetiteTHRILL1.92
PatriotismCONSERVATISM1.68
Community OrientationOPEN1.55
Family OrientationCONSERVATISM1.49
Luxury OrientationPREMIUM1.46
TraditionCONSERVATISM1.41

Worldwide distribution

Worldwide audience distribution share by country for Marie Osmond
CountryShare
United States77.0%
United Kingdom7.3%
Canada6.8%

See Marie Osmond audiences in other countries

More Singer-songwriter audiences in United States

Frequently asked questions

How many fans does Marie Osmond have in United States?

Marie Osmond has an estimated audience of 1,469,757 people in United States, concentrated in California and Texas.

What is the gender split and age of Marie Osmond fans?

73.3% of Marie Osmond fans are female, 26.7% are male, with an average age of 54.0 years.

Which brands do Marie Osmond fans like most?

Marie Osmond fans show strongest brand affinity for Donny Osmond (123.97×), Capital One (10.47×), and Julie Andrews (30.94×) over the country average.

Where do Marie Osmond fans live in United States?

Marie Osmond fans in United States are most concentrated in California (reach 120,586), Texas (reach 105,822), and Florida (reach 85,418). These three regions account for the largest share of the active audience.

What other brands do Marie Osmond fans also like?

Beyond Marie Osmond itself, the audience over-indexes on Capital One (10.47×), Julie Andrews (30.94×), Matthew McConaughey (18.86×), and Diane Keaton (12.43×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Marie Osmond. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.