Rascasse Audience Intelligence

Barry Manilow Audience in United States

A data profile of the people who buy, follow and care about Barry Manilow in United States — modelled from more than twelve digital signal sources. Barry Manilow has an estimated audience of 3,287,234 people in United States.

#48among Pop in United States#1361among Person in United States#936in Music & Radio

The average Barry Manilow fan in United States is 53.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, New York.

Top brand affinities include Neil Diamond, Engelbert Humperdinck (singer), Hot Chocolate (band), with strongest over-indexing on Neil Diamond (24.35× the country average).

Demographically, the Barry Manilow audience skews more female with an average age of 53.2, and over-indexes on personality traits such as Spirituality, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Barry Manilow fan in United States is more female, around 53.2 years old, with strong Spirituality tendencies and a notable affinity for Neil Diamond.

Category: Music & Radio · Type: Person · Subtype: Pop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Barry Manilow profile in United States.

Audience size
3.3M
in United States
Gender
59.7%♀
40.3% male
Age
53.2
average years
Country rank
#9514
Person in United States
Fig. 01

Search interest · 12-month trend

+39%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Barry Manilow fans

59.7% are female, 40.3% are male, average age 53.2.

Fig. 02

Gender split

59.7%
Female
40.3%
Male
Demographic split for Barry Manilow audience in United States
MetricValue
Female59.7%
Male40.3%
Average age53.2
Estimated audience size3,287,234
Fig. 03

Age distribution

Ø 53.2
average years
Age distribution of the Barry Manilow audience in United States
Age bracketShare%
16-192%
20-294%
30-398%
40-4925%
50+62%
Fig. 04

Worldwide distribution

45.8%

of the worldwide Barry Manilow audience comes from United States.

Worldwide audience distribution share by country for Barry Manilow
CountryShare
United States45.8%
United Kingdom25.4%
Germany4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Barry Manilow audience in United States is strongest.

Fig. 05

Top regions by affinity

Barry Manilow fans by region: top regions in United States
#RegionReachAffinity×
01Nevada~60K1.91×
02Maine~20K1.69×
03Oklahoma~50K1.50×
04Iowa~40K1.42×
05Pennsylvania~100K1.40×
06Nebraska~20K1.37×
07Ohio~100K1.34×
08Missouri~70K1.33×
09New Jersey~100K1.32×
10Rhode Island~10K1.32×
11New Hampshire~20K1.29×
12Wisconsin~60K1.28×
13New York~200K1.27×
14Florida~200K1.17×
15Minnesota~50K1.16×
16South Carolina~50K1.13×
17Massachusetts~70K1.12×
18Kentucky~40K1.09×
19Kansas~30K1.08×
20Idaho~20K1.08×
21Connecticut~30K1.07×
22Indiana~60K1.06×
23Michigan~80K1.05×
24Tennessee~60K1.03×
25Utah~30K1.02×
26Illinois~100K1.01×
27Delaware~8K1.00×
28North Carolina~90K0.99×
29West Virginia~10K0.98×
30Oregon~30K0.96×
31Vermont~5K0.89×
32Arizona~50K0.87×
33Washington~50K0.87×
34Virginia~60K0.85×
35Maryland~40K0.83×
36North Dakota~5K0.83×
37South Dakota~6K0.82×
38Texas~200K0.80×
39Arkansas~20K0.80×
40Georgia~70K0.79×
41Montana~7K0.79×
42Alabama~30K0.77×
43California~300K0.76×
44Colorado~40K0.74×
45New Mexico~10K0.72×
46Hawaii~9K0.72×
47Louisiana~30K0.71×
48Alaska~5K0.70×
49Mississippi~20K0.69×
50Washington, District of Columbia~6K0.63×
Fig. 06

Affinity by region

Affinity by region — Barry Manilow, United States
0.63×1.00×1.91×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Barry Manilow audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Barry Manilow audience
#·InterestCategoryAffinity×
01Engelbert Humperdinck (singer)Music & Radio58.43×
02Hot Chocolate (band)Music & Radio30.81×
03Barry GibbMusic & Radio30.79×
04Neil DiamondMusic & Radio24.35×
05Christopher CrossMusic & Radio19.45×
06Donny OsmondMusic & Radio18.90×
07Michael BoltonMusic & Radio17.72×
08Rod StewartMusic & Radio16.25×
09Frankie ValliMusic & Radio16.21×
10Bing CrosbyMusic & Radio14.79×
11Peabo BrysonMusic & Radio11.78×
12Phil CollinsMusic & Radio8.04×
13Billy JoelMusic & Radio7.28×
14The Beach BoysMusic & Radio7.13×
15TiffanyMusic & Radio6.51×
16Eagles (band)Music & Radio6.47×
17Soft rockMusic & Radio4.28×
18Dick Van DykeMovies & TV3.69×
19Made in USABusiness & Career3.30×
20VirtuePolitics & Society2.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Barry Manilow audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Barry Manilow audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.90×
Community OrientationOPEN1.47×
Quality AwarenessPREMIUM1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Barry Manilow audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.87×
Pet OwnershipJOY0.90×
Luxury OrientationPREMIUM0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Barry Manilow have in United States?

Barry Manilow has an estimated audience of 3,287,234 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Barry Manilow fans?

59.7% of Barry Manilow fans are female, 40.3% are male, with an average age of 53.2 years.

03

Which brands do Barry Manilow fans like most?

Barry Manilow fans show strongest brand affinity for Neil Diamond (24.35×), Engelbert Humperdinck (singer) (58.43×), and Hot Chocolate (band) (30.81×) over the country average.

04

Where do Barry Manilow fans live in United States?

Barry Manilow fans in United States are most concentrated in California (reach ~300K), Florida (reach ~200K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Barry Manilow fans also like?

Beyond Barry Manilow itself, the audience over-indexes on Engelbert Humperdinck (singer) (58.43×), Hot Chocolate (band) (30.81×), Barry Gibb (30.79×), and Rod Stewart (16.25×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pop audiences in United States

See Barry Manilow audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Barry Manilow. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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