Rascasse Audience Intelligence

Barry Manilow Audience in United States

Barry Manilow has an estimated audience of 3.3M people in United States.

#46among Pop in United States#1240among people in United States#820in Music & Radio

The average Barry Manilow fan in United States is 54.1 years old, more female, and lives primarily in California.

By number of fans, Barry Manilow ranks #44 among the 1581 objects in Pop in United States.

Its fans are 14.2 years older than the group average of 39.9.

Compared with the other 1580 objects in Pop, Barry Manilow fans stand out for their interest in Engelbert Humperdinck (singer), Hot Chocolate (band) and Neil Diamond.

Interest is seasonal: August, November and December account for 38% of the year's searches, September is the quietest month.

Most fans live in California, New York, Florida.

Top affinities include Engelbert Humperdinck (singer), Hot Chocolate (band), Barry Gibb, with strongest over-indexing on Engelbert Humperdinck (singer) (58.43× the country average).

Demographically, the Barry Manilow audience skews more female with an average age of 54.1, and over-indexes on personality traits such as Spirituality, Community Orientation.

The typical Barry Manilow fan in United States is more female, around 54.1 years old, with strong Spirituality tendencies and a notable affinity for Engelbert Humperdinck (singer).

Category: Music & Radio · Type: Person · Subtype: Pop

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
3.3M
in United States
Gender
59.7%♀
40.3% male
Age
54.1
average years
Country rank
#9420
among all objects in United States
Fig. 01

Search interest · 12-month trend

+39%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Barry Manilow fans

59.7% are female, 40.3% are male, average age 54.1.

Fig. 02

Gender split

59.7%
Female
40.3%
Male
Demographic split for Barry Manilow audience in United States
MetricValue
Female59.7%
Male40.3%
Average age54.1
Estimated audience size3.3M
Fig. 03

Age distribution

Ø 54.1
average years
Age distribution of the Barry Manilow audience in United States
Age bracketShare%
16-242%
25-344%
35-448%
45-5425%
55+62%
Fig. 04

Worldwide distribution

45.6%

of the worldwide Barry Manilow audience comes from United States.

Worldwide audience distribution share by country for Barry Manilow
CountryShare
United States45.6%
United Kingdom25.3%
Germany4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Barry Manilow fans by region: top regions in United States
#RegionReachAffinity×
01Nevada~60K1.91×
02Maine~20K1.69×
03Oklahoma~60K1.50×
04Iowa~40K1.42×
05Pennsylvania~200K1.40×
06Nebraska~30K1.37×
07Ohio~200K1.34×
08Missouri~80K1.33×
09New Jersey~100K1.32×
10Rhode Island~10K1.32×
11New Hampshire~20K1.29×
12Wisconsin~70K1.28×
13New York~300K1.27×
14Florida~200K1.17×
15Minnesota~70K1.16×
16South Carolina~60K1.13×
17Massachusetts~80K1.12×
18Kentucky~50K1.09×
19Kansas~30K1.08×
20Idaho~20K1.08×
21Connecticut~40K1.07×
22Indiana~70K1.06×
23Michigan~100K1.05×
24Tennessee~70K1.03×
25Utah~30K1.02×
26Illinois~100K1.01×
27Delaware~10K1.00×
28North Carolina~100K0.99×
29West Virginia~20K0.98×
30Oregon~40K0.96×
31Vermont~6K0.89×
32Washington~70K0.87×
33Arizona~70K0.87×
34Virginia~70K0.85×
35Maryland~50K0.83×
36North Dakota~6K0.83×
37South Dakota~7K0.82×
38Texas~200K0.80×
39Arkansas~20K0.80×
40Georgia~90K0.79×
41Montana~8K0.79×
42Alabama~40K0.77×
43California~300K0.76×
44Colorado~40K0.74×
45New Mexico~20K0.72×
46Hawaii~10K0.72×
47Louisiana~30K0.71×
48Alaska~5K0.70×
49Mississippi~20K0.69×
50Washington, District of Columbia~4K0.63×
Fig. 06

Affinity by region

Affinity by region — Barry Manilow, United States
0.63×1.00×1.91×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Barry Manilow audience vs. the country average
#·InterestCategoryAffinity×
01Engelbert Humperdinck (singer)Music & Radio58.43×
02Hot Chocolate (band)Music & Radio30.81×
03Barry GibbMusic & Radio30.79×
04Neil DiamondMusic & Radio24.35×
05Christopher CrossMusic & Radio19.45×
06Donny OsmondMusic & Radio18.90×
07Michael BoltonMusic & Radio17.72×
08Rod StewartMusic & Radio16.25×
09Frankie ValliMusic & Radio16.21×
10Lil PoppaMusic & Radio14.79×
11Bing CrosbyMusic & Radio14.79×
12Peabo BrysonMusic & Radio11.78×
13WingsMusic & Radio9.65×
14Phil CollinsMusic & Radio8.04×
15Billy JoelMusic & Radio7.28×
16The Beach BoysMusic & Radio7.13×
17Eagles (band)Music & Radio6.47×
18Soft rockMusic & Radio4.28×
19Dick Van DykeMovies & TV3.69×
20VirtuePolitics & Society2.56×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Barry Manilow audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Barry Manilow audience vs. the country average · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.90×
Community OrientationOPEN1.47×
Quality AwarenessPREMIUM1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Barry Manilow audience vs. the country average · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.87×
Pet OwnershipJOY0.90×
Luxury OrientationPREMIUM0.91×
0×1.00× baseline2×
Appendix

Explore more audiences

More Pop audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Barry Manilow over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/barry-manilow-2867” · Methodology