A data profile of the people who buy, follow and care about KC and the Sunshine Band in United States — modelled from more than twelve digital signal sources. KC and the Sunshine Band has an estimated audience of 946,666 people in United States.
The average KC and the Sunshine Band fan in United States is 49.5 years old, balanced, and lives primarily in Florida.
The audience is concentrated in Florida, California, Texas.
Top brand affinities include Barry Gibb, Commodores, Randy Jackson, with strongest over-indexing on Barry Gibb (88.15× the country average).
Demographically, the KC and the Sunshine Band audience skews balanced with an average age of 49.5, and over-indexes on personality traits such as Quality Awareness, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical KC and the Sunshine Band fan in United States is balanced, around 49.5 years old, with strong Quality Awareness tendencies and a notable affinity for Barry Gibb.
The key figures that characterise the KC and the Sunshine Band profile in United States.
53.1% are female, 46.9% are male, average age 49.5.
| Metric | Value |
|---|---|
| Female | 53.1% |
| Male | 46.9% |
| Average age | 49.5 |
| Estimated audience size | 946,666 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 7% | |
| 30-39 | 9% | |
| 40-49 | 24% | |
| 50+ | 52% |
of the worldwide KC and the Sunshine Band audience comes from United States.
| Country | Share |
|---|---|
| United States | 63.8% |
| United Kingdom | 10.9% |
| Brazil | 4.6% |
Where the KC and the Sunshine Band audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Mississippi | ~20K | 2.00× | |
| 02 | West Virginia | ~8K | 1.84× | |
| 03 | North Carolina | ~50K | 1.72× | |
| 04 | Oklahoma | ~20K | 1.52× | |
| 05 | Alabama | ~20K | 1.51× | |
| 06 | South Carolina | ~20K | 1.42× | |
| 07 | Kansas | ~10K | 1.39× | |
| 08 | Florida | ~90K | 1.37× | |
| 09 | Rhode Island | ~4K | 1.31× | |
| 10 | Nebraska | ~6K | 1.28× | |
| 11 | Louisiana | ~20K | 1.26× | |
| 12 | New Hampshire | ~5K | 1.23× | |
| 13 | Massachusetts | ~20K | 1.20× | |
| 14 | Michigan | ~30K | 1.18× | |
| 15 | Georgia | ~30K | 1.13× | |
| 16 | Pennsylvania | ~40K | 1.10× | |
| 17 | Missouri | ~20K | 1.10× | |
| 18 | Arkansas | ~9K | 1.10× | |
| 19 | Tennessee | ~20K | 1.08× | |
| 20 | Iowa | ~8K | 1.08× | |
| 21 | Connecticut | ~10K | 1.07× | |
| 22 | Virginia | ~20K | 1.06× | |
| 23 | Delaware | ~3K | 1.04× | |
| 24 | Indiana | ~20K | 1.03× | |
| 25 | Wisconsin | ~10K | 1.03× | |
| 26 | Ohio | ~30K | 1.02× | |
| 27 | Oregon | ~10K | 1.00× | |
| 28 | New Jersey | ~20K | 0.98× | |
| 29 | Kentucky | ~10K | 0.93× | |
| 30 | New Mexico | ~4K | 0.93× | |
| 31 | Illinois | ~30K | 0.92× | |
| 32 | Maryland | ~10K | 0.91× | |
| 33 | Minnesota | ~10K | 0.91× | |
| 34 | Maine | ~3K | 0.91× | |
| 35 | Arizona | ~20K | 0.89× | |
| 36 | Nevada | ~8K | 0.86× | |
| 37 | Washington | ~10K | 0.78× | |
| 38 | Washington, District of Columbia | ~2K | 0.78× | |
| 39 | Vermont | ~1K | 0.78× | |
| 40 | New York | ~40K | 0.76× | |
| 41 | California | ~80K | 0.74× | |
| 42 | Texas | ~60K | 0.74× | |
| 43 | Alaska | ~1K | 0.72× | |
| 44 | South Dakota | ~2K | 0.71× | |
| 45 | Montana | ~2K | 0.70× | |
| 46 | North Dakota | ~1K | 0.70× | |
| 47 | Hawaii | ~3K | 0.68× | |
| 48 | Idaho | ~3K | 0.66× | |
| 49 | Colorado | ~9K | 0.63× | |
| 50 | Utah | ~5K | 0.61× |
The strongest cross-interests of the KC and the Sunshine Band audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Barry Gibb | Music & Radio | 88.15× | ||
| 02 | Sister Sledge | Music & Radio | 86.55× | ||
| 03 | Cliff Richard | Music & Radio | 70.68× | ||
| 04 | Supertramp | Music & Radio | 53.38× | ||
| 05 | Commodores | Music & Radio | 52.22× | ||
| 06 | Billy Ocean | Music & Radio | 36.09× | ||
| 07 | Jamiroquai | Music & Radio | 33.89× | ||
| 08 | Carly Simon | Music & Radio | 30.35× | ||
| 09 | Huey Lewis | Movies & TV | 29.23× | ||
| 10 | Donny Osmond | Music & Radio | 28.34× | ||
| 11 | Dionne Warwick | Music & Radio | 26.76× | ||
| 12 | Earth, Wind & Fire | Music & Radio | 26.60× | ||
| 13 | Saturday Night Fever | Movies & TV | 25.91× | ||
| 14 | Randy Jackson | Movies & TV | 23.42× | ||
| 15 | M.I.A. (rapper) | Music & Radio | 19.25× | ||
| 16 | ABBA | Music & Radio | 19.25× | ||
| 17 | The Beach Boys | Music & Radio | 11.29× | ||
| 18 | QVC | Movies & TV | 7.00× | ||
| 19 | FedEx | Business & Career | 5.46× | ||
| 20 | Mortgage loans | Business & Career | 3.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.40× | |
| Patriotism | CONSERVATISM | 2.30× | |
| Family Orientation | CONSERVATISM | 2.05× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.63× | |
| Early Adopter Mentality | POWER | 0.71× | |
| Healthy Lifestyle | BALANCE | 0.75× |
KC and the Sunshine Band has an estimated audience of 946,666 people in United States, concentrated in Florida and California.
53.1% of KC and the Sunshine Band fans are female, 46.9% are male, with an average age of 49.5 years.
KC and the Sunshine Band fans show strongest brand affinity for Barry Gibb (88.15×), Commodores (52.22×), and Randy Jackson (23.42×) over the country average.
KC and the Sunshine Band fans in United States are most concentrated in Florida (reach ~90K), California (reach ~80K), and Texas (reach ~60K). These three regions account for the largest share of the active audience.
Beyond KC and the Sunshine Band itself, the audience over-indexes on Commodores (52.22×), Randy Jackson (23.42×), Supertramp (53.38×), and Sister Sledge (86.55×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for KC and the Sunshine Band. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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