KC and the Sunshine Band Audience in United States

KC and the Sunshine Band logo

KC and the Sunshine Band has an estimated audience of 953,718 people in United States. 53.1% are female, 46.9% are male, average age 49.5. Top regions: Florida, California, Texas. Top brand affinities: Israel, KSTP-TV, Hideo Nomo, Home Delivery, La Jolla.

The average KC and the Sunshine Band fan in United States is 49.5 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include Israel, KSTP-TV, Hideo Nomo, with strongest over-indexing on Israel (10.85× the country average). Demographically, the KC and the Sunshine Band audience skews balanced with an average age of 49.5, and over-indexes on personality traits such as Quality Awareness, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person

Demographics of KC and the Sunshine Band fans

Demographic split for KC and the Sunshine Band audience in United States
MetricValue
Female53.1%
Male46.9%
Average age49.5
Estimated audience size953,718

Audience persona

The typical KC and the Sunshine Band fan in United States is balanced, around 49.5 years old, with strong Quality Awareness tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for KC and the Sunshine Band in United States
RegionReachAffinity
Florida92,8701.44×
California83,4970.8×
Texas62,9930.77×
North Carolina59,6472.08×
New York35,9700.67×
Pennsylvania35,6531.11×
Georgia34,4481.17×
Illinois32,0721.01×
Michigan30,0611.21×
Ohio29,0990.99×
Virginia25,5271.1×
Massachusetts23,6521.26×
New Jersey23,2510.96×
South Carolina23,1471.61×
Alabama22,1681.66×
Tennessee19,7101.03×
Arizona18,9940.98×
Mississippi18,6552.37×
Missouri17,9021.16×
Louisiana17,1951.4×
Indiana16,6000.95×
Oklahoma15,6541.48×
Maryland15,1200.92×
Wisconsin14,8521.04×
Kansas12,8021.7×
Minnesota12,7070.93×
Washington10,9440.57×
Kentucky10,6870.89×
Connecticut10,0491.05×
Colorado9,4620.63×
Iowa8,9021.13×
Nevada8,8090.96×
Oregon6,7510.62×
Arkansas6,7260.86×
Nebraska6,1511.29×
Utah5,4310.64×
New Hampshire4,6001.22×
West Virginia4,2090.95×
New Mexico3,3680.7×
Rhode Island3,0431×
Maine2,8880.85×
Idaho2,6190.55×
Hawaii2,4680.6×
Delaware2,2400.85×
Washington, District of Columbia2,1790.76×
Montana1,4070.53×
South Dakota1,1130.5×
Vermont1,0240.61×
North Dakota1,0090.51×
Alaska9220.45×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for KC and the Sunshine Band audience
BrandAffinityCategory
Israel10.85×Travel & Leisure
KSTP-TV33.19×Movies & TV
Hideo Nomo55.62×Sports
Home Delivery7.38×Food & Beverages
La Jolla20×Travel & Leisure
JibJab8.73×Internet & Social Media
Home equity2.75×Home & Garden
Preacher (comics)12.64×Literature
John Havlicek20×Sports
Nationality2.63×Politics & Society
Elsword19.1×Games
Combat sport1.87×Sports
Lenny Henry30.28×Movies & TV
Whataburger1.9×Food & Beverages
Sultan Qaboos University106.14×Business & Career
Cummerbund21.49×Fashion & Accessoires
Pillow1.58×Home & Garden
Sensationalism20×News
Scratching post6.58×Pets & Animals
KiwiCo4.68×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by KC and the Sunshine Band audience
TraitClusterScore
Quality AwarenessPREMIUM1.98
PatriotismCONSERVATISM1.58
Community OrientationOPEN1.54
SpiritualityBALANCE1.48
TravellingTHRILL1.36
TraditionCONSERVATISM1.35

Worldwide distribution

Worldwide audience distribution share by country for KC and the Sunshine Band
CountryShare
United States64.2%
United Kingdom10.9%
Brazil4.8%

See KC and the Sunshine Band audiences in other countries

More Music & Radio audiences in United States

Frequently asked questions

How many fans does KC and the Sunshine Band have in United States?

KC and the Sunshine Band has an estimated audience of 953,718 people in United States, concentrated in Florida and California.

What is the gender split and age of KC and the Sunshine Band fans?

53.1% of KC and the Sunshine Band fans are female, 46.9% are male, with an average age of 49.5 years.

Which brands do KC and the Sunshine Band fans like most?

KC and the Sunshine Band fans show strongest brand affinity for Israel (10.85×), KSTP-TV (33.19×), and Hideo Nomo (55.62×) over the country average.

Where do KC and the Sunshine Band fans live in United States?

KC and the Sunshine Band fans in United States are most concentrated in Florida (reach 92,870), California (reach 83,497), and Texas (reach 62,993). These three regions account for the largest share of the active audience.

What other brands do KC and the Sunshine Band fans also like?

Beyond KC and the Sunshine Band itself, the audience over-indexes on KSTP-TV (33.19×), Hideo Nomo (55.62×), Home Delivery (7.38×), and La Jolla (20×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for KC and the Sunshine Band. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.