ABBA Audience in United States

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ABBA has an estimated audience of 2,482,543 people in United States. 57.0% are female, 43.0% are male, average age 45.6. Top regions: California, Texas, Florida. Top brand affinities: Frankenweenie (2012 film), Bee Gees, Stevie Wonder, Schlager music, Benny Andersson.

The average ABBA fan in United States is 45.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Frankenweenie (2012 film), Bee Gees, Stevie Wonder, with strongest over-indexing on Frankenweenie (2012 film) (44.03× the country average). Demographically, the ABBA audience skews more female with an average age of 45.6, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Band

Demographics of ABBA fans

Demographic split for ABBA audience in United States
MetricValue
Female57.0%
Male43.0%
Average age45.6
Estimated audience size2,482,543

Audience persona

The typical ABBA fan in United States is more female, around 45.6 years old, with strong Patriotism tendencies and a notable affinity for Frankenweenie (2012 film).

Top regions in United States

Top regions ranked by reach for ABBA in United States
RegionReachAffinity
California284,4261.04×
Texas183,4440.86×
Florida174,1591.04×
New York149,3511.08×
Illinois97,1831.18×
Pennsylvania88,4531.06×
Ohio76,0800.99×
North Carolina70,1600.94×
Georgia66,3500.87×
Michigan64,9031×
New Jersey63,8741.01×
Virginia62,0341.03×
Washington59,7261.2×
Massachusetts59,2251.21×
Arizona51,4051.01×
Tennessee49,5020.99×
Indiana49,4241.09×
Colorado43,6941.12×
Missouri43,5041.09×
Wisconsin42,0981.13×
Minnesota40,6731.14×
Maryland38,5650.9×
Oregon32,3921.14×
South Carolina30,6610.82×
Kentucky29,1800.94×
Alabama27,7680.8×
Connecticut26,7191.07×
Oklahoma26,6470.97×
Utah26,5061.19×
Louisiana24,7100.77×
Iowa21,1611.03×
Nevada20,5430.86×
Kansas18,8860.97×
Arkansas16,6560.81×
Mississippi13,9960.68×
Idaho13,0411.05×
Nebraska12,6221.01×
New Hampshire11,0191.13×
New Mexico10,7720.87×
Hawaii10,5290.99×
Maine10,0291.13×
West Virginia9,4860.82×
Rhode Island8,7681.11×
Washington, District of Columbia7,9751.07×
Montana7,0531.02×
Alaska5,6941.07×
Delaware5,4890.8×
South Dakota5,2470.91×
North Dakota5,1681.01×
Vermont4,9301.13×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for ABBA audience
BrandAffinityCategory
Frankenweenie (2012 film)44.03×Movies & TV
Bee Gees21.77×Music & Radio
Stevie Wonder13.6×Music & Radio
Schlager music25.49×Music & Radio
Benny Andersson51.74×Music & Radio
Olivia Newton-John14.64×Music & Radio
Social networking service2.79×Technology & Electronics
Wham!19.01×Music & Radio
Boney M.28.43×Music & Radio
Reddit2.44×Internet & Social Media
KC and the Sunshine Band19.25×Music & Radio
Björn Ulvaeus35.07×Music & Radio
George Michael7.98×Music & Radio
Barbie3.08×Movies & TV
African-American music2.21×Music & Radio
Barry Manilow9.07×Music & Radio
Audience2.25×Business & Career
Gospel music2.28×Music & Radio
David Bowie6.53×Music & Radio
Debbie Harry12.79×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by ABBA audience
TraitClusterScore
PatriotismCONSERVATISM1.45
SpiritualityBALANCE1.34
Community OrientationOPEN1.33
DIY MentalityTHRILL1.25
TraditionCONSERVATISM1.24
MindfulnessBALANCE1.19

Worldwide distribution

Worldwide audience distribution share by country for ABBA
CountryShare
United States12.7%
Germany12.6%
United Kingdom9.0%

See ABBA audiences in other countries

More Band audiences in United States

Frequently asked questions

How many fans does ABBA have in United States?

ABBA has an estimated audience of 2,482,543 people in United States, concentrated in California and Texas.

What is the gender split and age of ABBA fans?

57.0% of ABBA fans are female, 43.0% are male, with an average age of 45.6 years.

Which brands do ABBA fans like most?

ABBA fans show strongest brand affinity for Frankenweenie (2012 film) (44.03×), Bee Gees (21.77×), and Stevie Wonder (13.6×) over the country average.

Where do ABBA fans live in United States?

ABBA fans in United States are most concentrated in California (reach 284,426), Texas (reach 183,444), and Florida (reach 174,159). These three regions account for the largest share of the active audience.

What other brands do ABBA fans also like?

Beyond ABBA itself, the audience over-indexes on Bee Gees (21.77×), Stevie Wonder (13.6×), Schlager music (25.49×), and Benny Andersson (51.74×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for ABBA. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.