Rascasse Audience Intelligence

ABBA Audience in United States

A data profile of the people who buy, follow and care about ABBA in United States — modelled from more than twelve digital signal sources. ABBA has an estimated audience of 2,456,685 people in United States.

#97among Band in United States#2052among Person in United States#1284in Music & Radio

The average ABBA fan in United States is 45.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Frankenweenie (2012 film), Agnetha Fältskog, Stevie Wonder, with strongest over-indexing on Frankenweenie (2012 film) (44.03× the country average).

Demographically, the ABBA audience skews more female with an average age of 45.6, and over-indexes on personality traits such as Extroversion, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical ABBA fan in United States is more female, around 45.6 years old, with strong Extroversion tendencies and a notable affinity for Frankenweenie (2012 film).

Category: Music & Radio · Type: Person · Subtype: Band

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the ABBA profile in United States.

Audience size
2.5M
in United States
Gender
57.0%♀
43.0% male
Age
45.6
average years
Country rank
#12069
Person in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of ABBA fans

57.0% are female, 43.0% are male, average age 45.6.

Fig. 02

Gender split

57.0%
Female
43.0%
Male
Demographic split for ABBA audience in United States
MetricValue
Female57.0%
Male43.0%
Average age45.6
Estimated audience size2,456,685
Fig. 03

Age distribution

Ø 45.6
average years
Age distribution of the ABBA audience in United States
Age bracketShare%
16-1912%
20-2912%
30-3914%
40-4924%
50+39%
Fig. 04

Worldwide distribution

12.8%

of the worldwide ABBA audience comes from United States.

Worldwide audience distribution share by country for ABBA
CountryShare
United States12.8%
Germany11.9%
United Kingdom9.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the ABBA audience in United States is strongest.

Fig. 05

Top regions by affinity

ABBA fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~6K1.21×
02Massachusetts~60K1.18×
03Utah~30K1.18×
04Washington~60K1.14×
05New Hampshire~10K1.14×
06Maine~10K1.14×
07Vermont~5K1.14×
08Oregon~30K1.13×
09Idaho~10K1.13×
10Minnesota~40K1.11×
11North Dakota~6K1.11×
12Illinois~90K1.10×
13Missouri~40K1.10×
14Rhode Island~9K1.10×
15Montana~7K1.08×
16Colorado~40K1.07×
17Wisconsin~40K1.07×
18Connecticut~30K1.07×
19Pennsylvania~90K1.05×
20Indiana~50K1.04×
21New York~100K1.03×
22Iowa~20K1.02×
23Florida~200K1.01×
24Tennessee~50K1.01×
25Washington, District of Columbia~8K1.01×
26South Dakota~6K1.01×
27California~300K1.00×
28Nebraska~10K1.00×
29New Jersey~60K0.99×
30Hawaii~10K0.99×
31Virginia~60K0.98×
32Ohio~70K0.97×
33Arizona~50K0.97×
34Michigan~60K0.96×
35Oklahoma~30K0.95×
36Kansas~20K0.93×
37Kentucky~30K0.91×
38North Carolina~70K0.90×
39Maryland~40K0.90×
40New Mexico~10K0.90×
41Texas~200K0.89×
42West Virginia~10K0.88×
43Nevada~20K0.87×
44Delaware~6K0.86×
45Georgia~60K0.84×
46Arkansas~20K0.84×
47South Carolina~30K0.83×
48Alabama~30K0.81×
49Louisiana~30K0.81×
50Mississippi~20K0.75×
Fig. 06

Affinity by region

Affinity by region — ABBA, United States
0.75×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the ABBA audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for ABBA audience
#·InterestCategoryAffinity×
01Benny AnderssonMusic & Radio51.74×
02Agnetha FältskogMusic & Radio49.91×
03Frankenweenie (2012 film)Movies & TV44.03×
04Björn UlvaeusMusic & Radio35.07×
05Boney M.Music & Radio28.43×
06Schlager musicMusic & Radio25.49×
07Bee GeesMusic & Radio21.77×
08KC and the Sunshine BandMusic & Radio19.25×
09Wham!Music & Radio19.01×
10Olivia Newton-JohnMusic & Radio14.64×
11Stevie WonderMusic & Radio13.60×
12Debbie HarryMusic & Radio12.79×
13Barry ManilowMusic & Radio9.07×
14Laurie MetcalfMovies & TV8.99×
15George MichaelMusic & Radio7.98×
16Social networking serviceTechnology & Electronics2.79×
17RedditInternet & Social Media2.44×
18Gospel musicMusic & Radio2.28×
19AudienceBusiness & Career2.25×
20African-American musicMusic & Radio2.21×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the ABBA audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by ABBA audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.51×
Community OrientationOPEN1.24×
Convenience OrientationPREMIUM1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by ABBA audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.85×
Risk AppetiteTHRILL0.90×
Need for SecurityCONSERVATISM0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does ABBA have in United States?

ABBA has an estimated audience of 2,456,685 people in United States, concentrated in California and Texas.

02

What is the gender split and age of ABBA fans?

57.0% of ABBA fans are female, 43.0% are male, with an average age of 45.6 years.

03

Which brands do ABBA fans like most?

ABBA fans show strongest brand affinity for Frankenweenie (2012 film) (44.03×), Agnetha Fältskog (49.91×), and Stevie Wonder (13.6×) over the country average.

04

Where do ABBA fans live in United States?

ABBA fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do ABBA fans also like?

Beyond ABBA itself, the audience over-indexes on Agnetha Fältskog (49.91×), Stevie Wonder (13.6×), Bee Gees (21.77×), and Schlager music (25.49×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for ABBA. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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