Stevie Wonder Audience in United States

Stevie Wonder logo

Stevie Wonder has an estimated audience of 3,986,000 people in United States. 62.6% are female, 37.4% are male, average age 40.6. Top regions: California, Texas, New York. Top brand affinities: Rock music, Culture, Quinceañera (telenovela), Comedy movies, United States.

The average Stevie Wonder fan in United States is 40.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Rock music, Culture, Quinceañera (telenovela), with strongest over-indexing on Rock music (1.87× the country average). Demographically, the Stevie Wonder audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Social Media Usage, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Soul

Demographics of Stevie Wonder fans

Demographic split for Stevie Wonder audience in United States
MetricValue
Female62.6%
Male37.4%
Average age40.6
Estimated audience size3,986,000

Audience persona

The typical Stevie Wonder fan in United States is more female, around 40.6 years old, with strong Social Media Usage tendencies and a notable affinity for Rock music.

Top regions in United States

Top regions ranked by reach for Stevie Wonder in United States
RegionReachAffinity
California462,0041.05×
Texas328,4440.96×
New York266,4981.2×
Florida265,8860.99×
Illinois175,8751.32×
Pennsylvania172,6551.29×
Georgia171,2441.39×
Michigan160,1381.54×
North Carolina151,3691.26×
Ohio138,7991.13×
New Jersey116,2751.15×
Virginia113,1571.17×
Maryland112,2361.64×
Massachusetts89,0241.13×
Tennessee86,9081.09×
Indiana76,4091.05×
Washington74,6890.93×
Arizona70,4420.87×
Missouri68,7141.07×
South Carolina67,2191.12×
Wisconsin64,5801.08×
Alabama63,4361.14×
Louisiana63,3771.23×
Minnesota62,6011.1×
Colorado53,6860.85×
Kentucky47,5340.95×
Connecticut42,3731.06×
Oregon41,2730.9×
Mississippi38,8051.18×
Oklahoma38,2570.86×
Nevada36,9900.96×
Arkansas33,1291.01×
Iowa27,1950.83×
Kansas27,1770.87×
Utah23,5460.66×
Washington, District of Columbia18,2931.53×
Nebraska15,1790.76×
New Mexico14,8260.74×
West Virginia14,7230.79×
Idaho13,5330.68×
Hawaii13,2280.77×
New Hampshire12,9550.82×
Delaware12,8051.16×
Maine11,9420.84×
Rhode Island11,5060.91×
Montana7,3820.67×
South Dakota5,8720.64×
Vermont5,6980.81×
North Dakota5,4330.66×
Alaska5,4300.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Stevie Wonder audience
BrandAffinityCategory
Rock music1.87×Music & Radio
Culture1.77×Literature
Quinceañera (telenovela)5.07×Movies & TV
Comedy movies1.68×Movies & TV
United States1.51×Travel & Leisure
Personal finance1.54×Business & Career
Pop music1.75×Music & Radio
Etta James14.49×Music & Radio
Anita Baker12.91×Music & Radio
D'Angelo4.45×Music & Radio
Cynthia Erivo3.47×Movies & TV
Sabrina Carpenter2.24×Music & Radio
Diesel3.23×Music & Radio
D’Angelo4.23×Music & Radio
Casey1.77×Music & Radio
Ginuwine11.88×Music & Radio
Taylor Swift1.5×Music & Radio
Amber Riley16.16×Movies & TV
Musical theatre1.59×Movies & TV
Marvin Gaye6.51×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Stevie Wonder audience
TraitClusterScore
Social Media UsageJOY1.23
Family OrientationCONSERVATISM1.14
Quality AwarenessPREMIUM1.14
Urban LifestyleOPEN1.09
SpiritualityBALANCE1.07
LGBTQ+ IdentityOPEN1.06

Worldwide distribution

Worldwide audience distribution share by country for Stevie Wonder
CountryShare
United States33.5%
United Kingdom11.9%
Brazil9.1%

See Stevie Wonder audiences in other countries

More Soul audiences in United States

Frequently asked questions

How many fans does Stevie Wonder have in United States?

Stevie Wonder has an estimated audience of 3,986,000 people in United States, concentrated in California and Texas.

What is the gender split and age of Stevie Wonder fans?

62.6% of Stevie Wonder fans are female, 37.4% are male, with an average age of 40.6 years.

Which brands do Stevie Wonder fans like most?

Stevie Wonder fans show strongest brand affinity for Rock music (1.87×), Culture (1.77×), and Quinceañera (telenovela) (5.07×) over the country average.

Where do Stevie Wonder fans live in United States?

Stevie Wonder fans in United States are most concentrated in California (reach 462,004), Texas (reach 328,444), and New York (reach 266,498). These three regions account for the largest share of the active audience.

What other brands do Stevie Wonder fans also like?

Beyond Stevie Wonder itself, the audience over-indexes on Culture (1.77×), Quinceañera (telenovela) (5.07×), Comedy movies (1.68×), and United States (1.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Stevie Wonder. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.