Rascasse Audience Intelligence

Kool & the Gang Audience in United States

A data profile of the people who buy, follow and care about Kool & the Gang in United States — modelled from more than twelve digital signal sources. Kool & the Gang has an estimated audience of 677,999 people in United States.

#431among Band in United States#7182among Person in United States#4151in Music & Radio

The average Kool & the Gang fan in United States is 43.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Commodores, Wham!, Earth, Wind & Fire, with strongest over-indexing on Commodores (102.27× the country average).

Demographically, the Kool & the Gang audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kool & the Gang fan in United States is more female, around 43.1 years old, with strong Patriotism tendencies and a notable affinity for Commodores.

Category: Music & Radio · Type: Person · Subtype: Band

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kool & the Gang profile in United States.

Audience size
678K
in United States
Gender
57.2%♀
42.8% male
Age
43.1
average years
Country rank
#30495
Person in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kool & the Gang fans

57.2% are female, 42.8% are male, average age 43.1.

Fig. 02

Gender split

57.2%
Female
42.8%
Male
Demographic split for Kool & the Gang audience in United States
MetricValue
Female57.2%
Male42.8%
Average age43.1
Estimated audience size677,999
Fig. 03

Age distribution

Ø 43.1
average years
Age distribution of the Kool & the Gang audience in United States
Age bracketShare%
16-1919%
20-2911%
30-3913%
40-4924%
50+33%
Fig. 04

Worldwide distribution

40.8%

of the worldwide Kool & the Gang audience comes from United States.

Worldwide audience distribution share by country for Kool & the Gang
CountryShare
United States40.8%
United Kingdom11.4%
France9.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kool & the Gang audience in United States is strongest.

Fig. 05

Top regions by affinity

Kool & the Gang fans by region: top regions in United States
#RegionReachAffinity×
01New Mexico~6K1.71×
02New Jersey~30K1.55×
03South Carolina~10K1.38×
04Nevada~9K1.31×
05Georgia~30K1.29×
06North Carolina~30K1.29×
07Arkansas~8K1.28×
08Delaware~2K1.26×
09Florida~60K1.23×
10Connecticut~9K1.23×
11Kansas~7K1.22×
12Mississippi~7K1.21×
13Alabama~10K1.20×
14Maryland~10K1.19×
15Ohio~30K1.16×
16Louisiana~10K1.14×
17Pennsylvania~30K1.12×
18Virginia~20K1.12×
19Tennessee~20K1.12×
20Oklahoma~9K1.12×
21Washington, District of Columbia~2K1.10×
22Indiana~10K1.09×
23California~80K1.07×
24Rhode Island~2K1.07×
25Washington~20K1.06×
26Massachusetts~10K1.06×
27New York~40K1.05×
28Illinois~20K1.04×
29Arizona~10K1.02×
30Hawaii~3K1.02×
31Kentucky~9K1.01×
32Michigan~20K0.97×
33Iowa~5K0.92×
34Oregon~7K0.89×
35West Virginia~3K0.87×
36New Hampshire~2K0.87×
37Missouri~10K0.86×
38Wisconsin~9K0.85×
39Texas~50K0.84×
40Maine~2K0.82×
41Vermont~1K0.81×
42Nebraska~3K0.78×
43Alaska~1K0.78×
44Minnesota~8K0.75×
45South Dakota~1K0.73×
46North Dakota~1K0.73×
47Colorado~8K0.72×
48Montana~1K0.72×
49Idaho~2K0.65×
50Utah~4K0.59×
Fig. 06

Affinity by region

Affinity by region — Kool & the Gang, United States
0.59×1.00×1.71×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kool & the Gang audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kool & the Gang audience
#·InterestCategoryAffinity×
01CommodoresMusic & Radio102.27×
02Sister SledgeMusic & Radio86.55×
03Nile RodgersMusic & Radio65.00×
04Wham!Music & Radio64.26×
05Billy OceanMusic & Radio61.04×
06Earth, Wind & FireMusic & Radio43.53×
07Chaka KhanMusic & Radio43.17×
08The Jackson 5Music & Radio42.59×
09Smokey RobinsonMusic & Radio33.01×
10Dionne WarwickMusic & Radio29.57×
11JamiroquaiMusic & Radio28.56×
12Barry WhiteMusic & Radio24.24×
13Bee GeesMusic & Radio23.59×
14Randy JacksonMovies & TV20.32×
15James BrownMusic & Radio18.14×
16Marvin GayeMusic & Radio16.00×
17Neil DiamondMusic & Radio12.07×
18FedExBusiness & Career5.17×
19Michael JacksonMusic & Radio4.49×
20Mortgage loansBusiness & Career3.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kool & the Gang audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kool & the Gang audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.08×
Family OrientationCONSERVATISM1.99×
Convenience OrientationPREMIUM1.85×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kool & the Gang audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.63×
Pet OwnershipJOY0.69×
DIY MentalityTHRILL0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kool & the Gang have in United States?

Kool & the Gang has an estimated audience of 677,999 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Kool & the Gang fans?

57.2% of Kool & the Gang fans are female, 42.8% are male, with an average age of 43.1 years.

03

Which brands do Kool & the Gang fans like most?

Kool & the Gang fans show strongest brand affinity for Commodores (102.27×), Wham! (64.26×), and Earth, Wind & Fire (43.53×) over the country average.

04

Where do Kool & the Gang fans live in United States?

Kool & the Gang fans in United States are most concentrated in California (reach ~80K), Florida (reach ~60K), and Texas (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Kool & the Gang fans also like?

Beyond Kool & the Gang itself, the audience over-indexes on Wham! (64.26×), Earth, Wind & Fire (43.53×), Chaka Khan (43.17×), and Billy Ocean (61.04×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Kool & the Gang. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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