Kool & the Gang Audience in United States

Kool & the Gang has an estimated audience of 710,456 people in United States. 57.2% are female, 42.8% are male, average age 43.1. Top regions: California, Florida, Texas. Top brand affinities: Commodores, Autism Awareness, Diabetes mellitus awareness, Diana Ross, Earth, Wind & Fire.

The average Kool & the Gang fan in United States is 43.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Commodores, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on Commodores (98.62× the country average). Demographically, the Kool & the Gang audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Community Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Band

Demographics of Kool & the Gang fans

Demographic split for Kool & the Gang audience in United States
MetricValue
Female57.2%
Male42.8%
Average age43.1
Estimated audience size710,456

Audience persona

The typical Kool & the Gang fan in United States is more female, around 43.1 years old, with strong Community Orientation tendencies and a notable affinity for Commodores.

Top regions in United States

Top regions ranked by reach for Kool & the Gang in United States
RegionReachAffinity
California89,8661.15×
Florida65,0991.35×
Texas55,0360.9×
New York43,5461.1×
New Jersey31,1871.73×
Pennsylvania28,7091.2×
Ohio27,4221.25×
Georgia27,0291.23×
North Carolina26,6851.25×
Illinois24,8361.05×
Michigan18,6041×
Virginia18,0641.04×
Massachusetts16,5121.18×
Tennessee15,3891.08×
Maryland14,9071.22×
Arizona13,8800.96×
South Carolina12,7081.19×
Alabama12,2471.23×
Washington11,7350.82×
Indiana11,0630.85×
Louisiana10,1071.1×
Connecticut9,8151.38×
Nevada9,7201.41×
Missouri9,4180.82×
Wisconsin9,1780.86×
Oklahoma8,7091.1×
Colorado8,2930.74×
Kentucky8,1730.92×
Kansas8,0091.43×
Minnesota7,7600.76×
Mississippi6,8871.18×
Arkansas6,5551.12×
New Mexico6,4841.82×
Iowa5,9381.01×
Oregon5,8430.72×
Utah3,3430.53×
Nebraska2,6300.74×
Delaware2,6201.34×
Rhode Island2,5941.15×
West Virginia2,5240.76×
New Hampshire2,4150.86×
Washington, District of Columbia2,3881.12×
Hawaii2,3430.77×
Maine2,0250.8×
Idaho1,8350.51×
Montana1,0980.56×
Vermont8330.67×
South Dakota8200.5×
Alaska8110.53×
North Dakota7710.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kool & the Gang audience
BrandAffinityCategory
Commodores98.62×Music & Radio
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Diana Ross24.91×Music & Radio
Earth, Wind & Fire41.09×Music & Radio
Sister Sledge99.63×Music & Radio
Wham!43.2×Music & Radio
Microblogging12.67×Technology & Electronics
Billy Ocean57.59×Music & Radio
Singer-songwriter5.51×Music & Radio
Paula Abdul35.4×Music & Radio
Barry White37.73×Music & Radio
Lionel Richie19.7×Music & Radio
Randy Jackson28.16×Movies & TV
Nile Rodgers61.83×Music & Radio
Income tax13.19×Business & Career
Bee Gees26.33×Music & Radio
Capital One4.18×Business & Career
The Jackson 543.63×Music & Radio
Jamiroquai29.98×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kool & the Gang audience
TraitClusterScore
Community OrientationOPEN1.41
PatriotismCONSERVATISM1.31
TraditionCONSERVATISM1.29
SpiritualityBALANCE1.25
Family OrientationCONSERVATISM1.18
MindfulnessBALANCE1.16

Worldwide distribution

Worldwide audience distribution share by country for Kool & the Gang
CountryShare
United States40.2%
United Kingdom11.9%
France9.9%

See Kool & the Gang audiences in other countries

More Band audiences in United States

Frequently asked questions

How many fans does Kool & the Gang have in United States?

Kool & the Gang has an estimated audience of 710,456 people in United States, concentrated in California and Florida.

What is the gender split and age of Kool & the Gang fans?

57.2% of Kool & the Gang fans are female, 42.8% are male, with an average age of 43.1 years.

Which brands do Kool & the Gang fans like most?

Kool & the Gang fans show strongest brand affinity for Commodores (98.62×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) over the country average.

Where do Kool & the Gang fans live in United States?

Kool & the Gang fans in United States are most concentrated in California (reach 89,866), Florida (reach 65,099), and Texas (reach 55,036). These three regions account for the largest share of the active audience.

What other brands do Kool & the Gang fans also like?

Beyond Kool & the Gang itself, the audience over-indexes on Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), Diana Ross (24.91×), and Earth, Wind & Fire (41.09×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kool & the Gang. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.