Rascasse Audience Intelligence

James Brown Audience in United States

A data profile of the people who buy, follow and care about James Brown in United States — modelled from more than twelve digital signal sources. James Brown has an estimated audience of 2,564,113 people in United States.

#8among Soul in United States#1943among Person in United States#1228in Music & Radio

The average James Brown fan in United States is 43.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Al Green, Ray Charles, Etta James, with strongest over-indexing on Al Green (37.28× the country average).

Demographically, the James Brown audience skews more male with an average age of 43.9, and over-indexes on personality traits such as Spirituality, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical James Brown fan in United States is more male, around 43.9 years old, with strong Spirituality tendencies and a notable affinity for Al Green.

Category: Music & Radio · Type: Person · Subtype: Soul

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the James Brown profile in United States.

Audience size
2.6M
in United States
Gender
43.8%♀
56.2% male
Age
43.9
average years
Country rank
#11686
Person in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of James Brown fans

43.8% are female, 56.2% are male, average age 43.9.

Fig. 02

Gender split

43.8%
Female
56.2%
Male
Demographic split for James Brown audience in United States
MetricValue
Female43.8%
Male56.2%
Average age43.9
Estimated audience size2,564,113
Fig. 03

Age distribution

Ø 43.9
average years
Age distribution of the James Brown audience in United States
Age bracketShare%
16-1910%
20-2916%
30-3919%
40-4925%
50+30%
Fig. 04

Worldwide distribution

36.7%

of the worldwide James Brown audience comes from United States.

Worldwide audience distribution share by country for James Brown
CountryShare
United States36.7%
Brazil12.9%
United Kingdom7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the James Brown audience in United States is strongest.

Fig. 05

Top regions by affinity

James Brown fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~40K1.99×
02Georgia~100K1.97×
03South Carolina~70K1.96×
04Louisiana~50K1.73×
05Alabama~50K1.62×
06North Carolina~100K1.49×
07Maryland~60K1.41×
08Washington, District of Columbia~10K1.32×
09Tennessee~60K1.25×
10Delaware~8K1.19×
11Virginia~70K1.17×
12Arkansas~20K1.16×
13Illinois~90K1.15×
14Michigan~70K1.14×
15Ohio~80K1.10×
16Missouri~40K1.06×
17Texas~200K1.05×
18Pennsylvania~80K1.04×
19Florida~200K1.03×
20New York~100K1.02×
21New Jersey~60K1.02×
22Montana~7K1.02×
23Kentucky~30K1.01×
24Indiana~40K1.00×
25Nevada~20K0.97×
26Connecticut~20K0.96×
27Oklahoma~30K0.95×
28California~200K0.94×
29Rhode Island~7K0.87×
30Arizona~40K0.86×
31Massachusetts~40K0.85×
32Wisconsin~30K0.83×
33Kansas~20K0.83×
34New Mexico~10K0.82×
35West Virginia~9K0.80×
36Washington~40K0.74×
37Oregon~20K0.74×
38Minnesota~30K0.73×
39Nebraska~9K0.73×
40Colorado~30K0.72×
41Iowa~10K0.72×
42Alaska~4K0.72×
43New Hampshire~7K0.71×
44Vermont~3K0.71×
45Maine~6K0.70×
46North Dakota~3K0.67×
47Hawaii~7K0.65×
48South Dakota~4K0.65×
49Idaho~8K0.64×
50Utah~10K0.60×
Fig. 06

Affinity by region

Affinity by region — James Brown, United States
0.60×1.00×1.99×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the James Brown audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for James Brown audience
#·InterestCategoryAffinity×
01Curtis MayfieldMusic & Radio37.91×
02Al GreenMusic & Radio37.28×
03Etta JamesMusic & Radio35.45×
04Otis ReddingMusic & Radio29.25×
05The TemptationsMusic & Radio28.95×
06Ray CharlesMusic & Radio23.35×
07Chaka KhanMusic & Radio20.14×
08Louis ArmstrongMusic & Radio16.08×
09Marvin GayeMusic & Radio15.18×
10Luther VandrossMusic & Radio13.98×
11Stevie WonderMusic & Radio11.57×
12Plan B (musician)Music & Radio9.44×
13Diana RossMusic & Radio8.16×
14D'AngeloMusic & Radio7.07×
15GreyhoundsMusic & Radio5.09×
16Michael JacksonMusic & Radio3.38×
17Gospel musicMusic & Radio3.13×
18Mitch McConnellPolitics & Society2.07×
19United StatesTravel & Leisure1.78×
20Current eventsArts & Culture1.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the James Brown audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by James Brown audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.55×
Career OrientationPOWER1.49×
Quality AwarenessPREMIUM1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by James Brown audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.91×
DIY MentalityTHRILL0.96×
Sports ActivityPOWER1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does James Brown have in United States?

James Brown has an estimated audience of 2,564,113 people in United States, concentrated in California and Texas.

02

What is the gender split and age of James Brown fans?

43.8% of James Brown fans are female, 56.2% are male, with an average age of 43.9 years.

03

Which brands do James Brown fans like most?

James Brown fans show strongest brand affinity for Al Green (37.28×), Ray Charles (23.35×), and Etta James (35.45×) over the country average.

04

Where do James Brown fans live in United States?

James Brown fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do James Brown fans also like?

Beyond James Brown itself, the audience over-indexes on Ray Charles (23.35×), Etta James (35.45×), The Temptations (28.95×), and Otis Redding (29.25×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Soul audiences in United States

See James Brown audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for James Brown. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →