James Brown Audience in United States
James Brown has an estimated audience of 2,405,395 people in United States. 43.8% are female, 56.2% are male, average age 43.9. Top regions: California, Texas, Florida. Top brand affinities: Al Green, Ray Charles, Etta James, The Temptations, Otis Redding.
The average James Brown fan in United States is 43.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Al Green, Ray Charles, Etta James, with strongest over-indexing on Al Green (37.28× the country average). Demographically, the James Brown audience skews more male with an average age of 43.9, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Soul
Demographics of James Brown fans
| Metric | Value |
|---|---|
| Female | 43.8% |
| Male | 56.2% |
| Average age | 43.9 |
| Estimated audience size | 2,405,395 |
Audience persona
The typical James Brown fan in United States is more male, around 43.9 years old, with strong Risk Appetite tendencies and a notable affinity for Al Green.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 254,522 | 0.96× |
| Texas | 217,652 | 1.05× |
| Florida | 172,975 | 1.06× |
| Georgia | 145,354 | 1.96× |
| New York | 141,715 | 1.05× |
| North Carolina | 112,509 | 1.55× |
| Illinois | 94,809 | 1.18× |
| Pennsylvania | 82,531 | 1.02× |
| Ohio | 80,816 | 1.09× |
| Michigan | 74,365 | 1.18× |
| South Carolina | 70,710 | 1.95× |
| Virginia | 69,072 | 1.18× |
| Tennessee | 61,131 | 1.27× |
| New Jersey | 60,620 | 0.99× |
| Maryland | 58,838 | 1.42× |
| Alabama | 54,822 | 1.63× |
| Louisiana | 53,541 | 1.73× |
| Indiana | 44,926 | 1.02× |
| Arizona | 43,729 | 0.89× |
| Missouri | 42,119 | 1.09× |
| Massachusetts | 40,969 | 0.86× |
| Washington | 37,266 | 0.77× |
| Mississippi | 37,260 | 1.88× |
| Kentucky | 29,928 | 0.99× |
| Wisconsin | 29,482 | 0.81× |
| Colorado | 28,891 | 0.76× |
| Oklahoma | 25,505 | 0.95× |
| Minnesota | 25,283 | 0.73× |
| Connecticut | 22,903 | 0.95× |
| Arkansas | 22,569 | 1.14× |
| Nevada | 22,372 | 0.96× |
| Oregon | 20,982 | 0.76× |
| Kansas | 16,186 | 0.85× |
| Iowa | 13,786 | 0.7× |
| Utah | 12,587 | 0.58× |
| Washington, District of Columbia | 9,543 | 1.32× |
| New Mexico | 9,364 | 0.78× |
| Nebraska | 8,348 | 0.69× |
| West Virginia | 8,249 | 0.74× |
| Montana | 7,974 | 1.19× |
| Delaware | 7,372 | 1.11× |
| Idaho | 7,288 | 0.6× |
| Rhode Island | 6,452 | 0.84× |
| Hawaii | 6,400 | 0.62× |
| New Hampshire | 6,157 | 0.65× |
| Maine | 5,460 | 0.63× |
| Alaska | 3,271 | 0.64× |
| South Dakota | 2,895 | 0.52× |
| North Dakota | 2,689 | 0.54× |
| Vermont | 2,614 | 0.62× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Al Green | 37.28× | Music & Radio |
| Ray Charles | 23.35× | Music & Radio |
| Etta James | 35.45× | Music & Radio |
| The Temptations | 28.95× | Music & Radio |
| Otis Redding | 29.25× | Music & Radio |
| Chaka Khan | 20.14× | Music & Radio |
| Curtis Mayfield | 37.91× | Music & Radio |
| Sly and the Family Stone | 25.93× | Music & Radio |
| Marvin Gaye | 15.18× | Music & Radio |
| Louis Armstrong | 16.08× | Music & Radio |
| Stevie Wonder | 11.57× | Music & Radio |
| Luther Vandross | 13.98× | Music & Radio |
| Gospel music | 3.13× | Music & Radio |
| United States | 1.78× | Travel & Leisure |
| Plan B (musician) | 9.44× | Music & Radio |
| Greyhounds | 5.09× | Music & Radio |
| Diana Ross | 8.16× | Music & Radio |
| Current events | 1.67× | Arts & Culture |
| D'Angelo | 7.07× | Music & Radio |
| Smokey Robinson | 11.28× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.65 |
| Luxury Orientation | PREMIUM | 1.46 |
| Community Orientation | OPEN | 1.29 |
| Patriotism | CONSERVATISM | 1.26 |
| Urban Lifestyle | OPEN | 1.23 |
| Extroversion | THRILL | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 37.3% |
| Brazil | 11.4% |
| United Kingdom | 7.0% |
See James Brown audiences in other countries
More Soul audiences in United States
- Prince (musician) (6,631,289)
- Diana Ross (5,359,667)
- Stevie Wonder (3,986,001)
- Erykah Badu (3,707,930)
- Lionel Richie (3,643,973)
Frequently asked questions
How many fans does James Brown have in United States?
James Brown has an estimated audience of 2,405,395 people in United States, concentrated in California and Texas.
What is the gender split and age of James Brown fans?
43.8% of James Brown fans are female, 56.2% are male, with an average age of 43.9 years.
Which brands do James Brown fans like most?
James Brown fans show strongest brand affinity for Al Green (37.28×), Ray Charles (23.35×), and Etta James (35.45×) over the country average.
Where do James Brown fans live in United States?
James Brown fans in United States are most concentrated in California (reach 254,522), Texas (reach 217,652), and Florida (reach 172,975). These three regions account for the largest share of the active audience.
What other brands do James Brown fans also like?
Beyond James Brown itself, the audience over-indexes on Ray Charles (23.35×), Etta James (35.45×), The Temptations (28.95×), and Otis Redding (29.25×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for James Brown. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.