Etta James Audience in United States

Etta James logo

Etta James has an estimated audience of 1,081,227 people in United States. 60.8% are female, 39.2% are male, average age 41.7. Top regions: California, Texas, Florida. Top brand affinities: On the Border Mexican Grill & Cantina, Preacher (comics), Anderson Silva (kickboxer), Whataburger, Hudson, New York.

The average Etta James fan in United States is 41.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include On the Border Mexican Grill & Cantina, Preacher (comics), Anderson Silva (kickboxer), with strongest over-indexing on On the Border Mexican Grill & Cantina (48.52× the country average). Demographically, the Etta James audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Tradition, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Blues

Demographics of Etta James fans

Demographic split for Etta James audience in United States
MetricValue
Female60.8%
Male39.2%
Average age41.7
Estimated audience size1,081,227

Audience persona

The typical Etta James fan in United States is more female, around 41.7 years old, with strong Tradition tendencies and a notable affinity for On the Border Mexican Grill & Cantina.

Top regions in United States

Top regions ranked by reach for Etta James in United States
RegionReachAffinity
California126,8911.07×
Texas104,3841.12×
Florida71,9550.98×
New York58,2230.96×
Georgia54,7191.64×
North Carolina45,8031.41×
Illinois41,0721.14×
Ohio33,9591.02×
Pennsylvania33,6840.93×
Michigan31,2831.11×
Virginia30,0351.14×
Tennessee29,3081.35×
Louisiana28,3282.03×
Maryland23,6321.27×
New Jersey22,9320.83×
Alabama22,4491.49×
South Carolina22,3571.37×
Arizona20,0100.91×
Missouri19,9301.14×
Washington19,8420.91×
Indiana19,2650.98×
Massachusetts19,2610.9×
Mississippi18,4422.07×
Colorado14,2570.84×
Kentucky13,1790.97×
Wisconsin12,8880.79×
Oklahoma12,6311.05×
Minnesota12,1610.78×
Arkansas11,5131.29×
Oregon11,3410.92×
Connecticut10,4230.96×
Nevada10,3130.99×
Kansas7,4090.87×
Iowa6,1610.69×
Utah5,9250.61×
New Mexico5,3440.99×
Washington, District of Columbia4,1141.27×
Nebraska4,0440.75×
Idaho4,0260.74×
Hawaii3,7210.8×
West Virginia3,4830.69×
Delaware3,1571.06×
Maine3,0150.78×
New Hampshire2,9580.69×
Rhode Island2,7150.79×
Montana2,2370.75×
Alaska1,7850.77×
Vermont1,5300.81×
South Dakota1,3120.53×
North Dakota1,1390.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Etta James audience
BrandAffinityCategory
On the Border Mexican Grill & Cantina48.52×Food & Beverages
Preacher (comics)39.59×Literature
Anderson Silva (kickboxer)37.76×Sports
Whataburger3.33×Food & Beverages
Hudson, New York14.54×Travel & Leisure
Glue logic10.6×Technology & Electronics
Elsword15.79×Games
KiwiCo5.82×Kids & Family
Rug hooking26.32×Home & Garden
Mukluk23.84×Fashion & Accessoires
Kurt Hummel28.93×Movies & TV
Wedgwood11.49×Home & Garden
JibJab4×Internet & Social Media
Home staging3.15×Home & Garden
Guy Fieri2.25×Movies & TV
Home Delivery1.79×Food & Beverages
Scratching post5.34×Pets & Animals
Kendra Scott1.62×Fashion & Accessoires
Monmouth County, New Jersey5.23×Travel & Leisure
Jericho Rosales14.96×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Etta James audience
TraitClusterScore
TraditionCONSERVATISM2.21
PatriotismCONSERVATISM1.63
Community OrientationOPEN1.51
MindfulnessBALANCE1.26
SpiritualityBALANCE1.2
SustainabilityBALANCE1.15

Worldwide distribution

Worldwide audience distribution share by country for Etta James
CountryShare
United States49.7%
United Kingdom8.7%
Brazil6.4%

See Etta James audiences in other countries

More Blues audiences in United States

Frequently asked questions

How many fans does Etta James have in United States?

Etta James has an estimated audience of 1,081,227 people in United States, concentrated in California and Texas.

What is the gender split and age of Etta James fans?

60.8% of Etta James fans are female, 39.2% are male, with an average age of 41.7 years.

Which brands do Etta James fans like most?

Etta James fans show strongest brand affinity for On the Border Mexican Grill & Cantina (48.52×), Preacher (comics) (39.59×), and Anderson Silva (kickboxer) (37.76×) over the country average.

Where do Etta James fans live in United States?

Etta James fans in United States are most concentrated in California (reach 126,891), Texas (reach 104,384), and Florida (reach 71,955). These three regions account for the largest share of the active audience.

What other brands do Etta James fans also like?

Beyond Etta James itself, the audience over-indexes on Preacher (comics) (39.59×), Anderson Silva (kickboxer) (37.76×), Whataburger (3.33×), and Hudson, New York (14.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Etta James. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.