Etta James Audience in United States

Etta James has an estimated audience of 1,081,227 people in United States. 60.8% are female, 39.2% are male, average age 41.7. Top regions: California, Texas, Florida. Top brand affinities: Louis Armstrong, Great Clips, James Brown, Ray Charles, Otis Redding.

The average Etta James fan in United States is 41.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Louis Armstrong, Great Clips, James Brown, with strongest over-indexing on Louis Armstrong (48.52× the country average). Demographically, the Etta James audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Tradition, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Blues

Demographics of Etta James fans

Demographic split for Etta James audience in United States
MetricValue
Female60.8%
Male39.2%
Average age41.7
Estimated audience size1,081,227

Audience persona

The typical Etta James fan in United States is more female, around 41.7 years old, with strong Tradition tendencies and a notable affinity for Louis Armstrong.

Top regions in United States

Top regions ranked by reach for Etta James in United States
RegionReachAffinity
California126,8911.07×
Texas104,3841.12×
Florida71,9550.98×
New York58,2230.96×
Georgia54,7191.64×
North Carolina45,8031.41×
Illinois41,0721.14×
Ohio33,9591.02×
Pennsylvania33,6840.93×
Michigan31,2831.11×
Virginia30,0351.14×
Tennessee29,3081.35×
Louisiana28,3282.03×
Maryland23,6321.27×
New Jersey22,9320.83×
Alabama22,4491.49×
South Carolina22,3571.37×
Arizona20,0100.91×
Missouri19,9301.14×
Washington19,8420.91×
Indiana19,2650.98×
Massachusetts19,2610.9×
Mississippi18,4422.07×
Colorado14,2570.84×
Kentucky13,1790.97×
Wisconsin12,8880.79×
Oklahoma12,6311.05×
Minnesota12,1610.78×
Arkansas11,5131.29×
Oregon11,3410.92×
Connecticut10,4230.96×
Nevada10,3130.99×
Kansas7,4090.87×
Iowa6,1610.69×
Utah5,9250.61×
New Mexico5,3440.99×
Washington, District of Columbia4,1141.27×
Nebraska4,0440.75×
Idaho4,0260.74×
Hawaii3,7210.8×
West Virginia3,4830.69×
Delaware3,1571.06×
Maine3,0150.78×
New Hampshire2,9580.69×
Rhode Island2,7150.79×
Montana2,2370.75×
Alaska1,7850.77×
Vermont1,5300.81×
South Dakota1,3120.53×
North Dakota1,1390.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Etta James audience
BrandAffinityCategory
Louis Armstrong48.52×Music & Radio
Great Clips13.15×Beauty & Wellness
James Brown39.59×Music & Radio
Ray Charles34.41×Music & Radio
Otis Redding37.76×Music & Radio
Marvin Gaye24.12×Music & Radio
Seal28.93×Music & Radio
Commodores36.72×Music & Radio
Nina Simone26.32×Music & Radio
Sam Cooke22.29×Music & Radio
Randy Jackson20.04×Movies & TV
Soy candle20.88×Home & Garden
Bonnie Raitt23.84×Music & Radio
Billie Holiday19.67×Music & Radio
Anime and manga fandom4.75×Literature
Gwendoline Christie14.49×Movies & TV
Mobile game3.43×Games
The Jackson 533.51×Music & Radio
Kia Sportage15.79×Cars & Mobility
Akon19.72×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Etta James audience
TraitClusterScore
TraditionCONSERVATISM2.21
PatriotismCONSERVATISM1.63
Community OrientationOPEN1.51
MindfulnessBALANCE1.26
SpiritualityBALANCE1.2
SustainabilityBALANCE1.15

Worldwide distribution

Worldwide audience distribution share by country for Etta James
CountryShare
United States49.7%
United Kingdom8.7%
Brazil6.4%

See Etta James audiences in other countries

More Blues audiences in United States

Frequently asked questions

How many fans does Etta James have in United States?

Etta James has an estimated audience of 1,081,227 people in United States, concentrated in California and Texas.

What is the gender split and age of Etta James fans?

60.8% of Etta James fans are female, 39.2% are male, with an average age of 41.7 years.

Which brands do Etta James fans like most?

Etta James fans show strongest brand affinity for Louis Armstrong (48.52×), Great Clips (13.15×), and James Brown (39.59×) over the country average.

Where do Etta James fans live in United States?

Etta James fans in United States are most concentrated in California (reach 126,891), Texas (reach 104,384), and Florida (reach 71,955). These three regions account for the largest share of the active audience.

What other brands do Etta James fans also like?

Beyond Etta James itself, the audience over-indexes on Great Clips (13.15×), James Brown (39.59×), Ray Charles (34.41×), and Otis Redding (37.76×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Etta James. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.