Rascasse Audience Intelligence

Etta James Audience in United States

A data profile of the people who buy, follow and care about Etta James in United States — modelled from more than twelve digital signal sources. Etta James has an estimated audience of 1,105,211 people in United States.

#7among Blues in United States#4824among Person in United States#2819in Music & Radio

The average Etta James fan in United States is 41.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Great Clips, Louis Armstrong, James Brown, with strongest over-indexing on Great Clips (12.38× the country average).

Demographically, the Etta James audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Patriotism, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Etta James fan in United States is more female, around 41.7 years old, with strong Patriotism tendencies and a notable affinity for Great Clips.

Category: Music & Radio · Type: Person · Subtype: Blues

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Etta James profile in United States.

Audience size
1.1M
in United States
Gender
60.8%♀
39.2% male
Age
41.7
average years
Country rank
#22106
Person in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Etta James fans

60.8% are female, 39.2% are male, average age 41.7.

Fig. 02

Gender split

60.8%
Female
39.2%
Male
Demographic split for Etta James audience in United States
MetricValue
Female60.8%
Male39.2%
Average age41.7
Estimated audience size1,105,211
Fig. 03

Age distribution

Ø 41.7
average years
Age distribution of the Etta James audience in United States
Age bracketShare%
16-1920%
20-2914%
30-3915%
40-4923%
50+29%
Fig. 04

Worldwide distribution

50.0%

of the worldwide Etta James audience comes from United States.

Worldwide audience distribution share by country for Etta James
CountryShare
United States50.0%
United Kingdom8.6%
Brazil6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Etta James audience in United States is strongest.

Fig. 05

Top regions by affinity

Etta James fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~20K2.02×
02Louisiana~30K1.90×
03Georgia~50K1.53×
04Alabama~20K1.51×
05South Carolina~20K1.36×
06North Carolina~40K1.32×
07Tennessee~30K1.30×
08Arkansas~10K1.29×
09Washington, District of Columbia~4K1.28×
10Maryland~20K1.26×
11Missouri~20K1.12×
12Virginia~30K1.10×
13Illinois~40K1.09×
14Texas~100K1.08×
15Delaware~3K1.08×
16California~100K1.06×
17Michigan~30K1.06×
18Oklahoma~10K1.05×
19New Mexico~5K1.01×
20Nevada~10K0.99×
21Ohio~30K0.98×
22Florida~70K0.96×
23Indiana~20K0.96×
24Kentucky~10K0.96×
25Connecticut~10K0.95×
26Arizona~20K0.93×
27Vermont~2K0.93×
28Pennsylvania~30K0.92×
29Oregon~10K0.92×
30New York~60K0.91×
31Washington~20K0.89×
32Kansas~8K0.88×
33Maine~3K0.88×
34Massachusetts~20K0.87×
35Alaska~2K0.87×
36Rhode Island~3K0.85×
37New Jersey~20K0.84×
38Colorado~10K0.83×
39Hawaii~4K0.82×
40Montana~2K0.82×
41Wisconsin~10K0.81×
42Minnesota~10K0.81×
43Nebraska~4K0.80×
44Idaho~4K0.78×
45West Virginia~4K0.78×
46New Hampshire~3K0.78×
47Iowa~7K0.75×
48North Dakota~2K0.72×
49South Dakota~2K0.69×
50Utah~6K0.65×
Fig. 06

Affinity by region

Affinity by region — Etta James, United States
0.65×1.00×2.02×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Etta James audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Etta James audience
#·InterestCategoryAffinity×
01Otis ReddingMusic & Radio47.01×
02Louis ArmstrongMusic & Radio44.59×
03James BrownMusic & Radio35.45×
04CommodoresMusic & Radio35.45×
05The Jackson 5Music & Radio34.39×
06Ray CharlesMusic & Radio30.93×
07Nina SimoneMusic & Radio28.45×
08Dionne WarwickMusic & Radio25.47×
09Soy candleHome & Garden22.58×
10SealMusic & Radio22.32×
11Billie HolidayMusic & Radio22.06×
12Randy JacksonMovies & TV21.08×
13Marvin GayeMusic & Radio19.34×
14Stevie WonderMusic & Radio14.49×
15Great ClipsBeauty & Wellness12.38×
16Sustainable energyHome & Garden6.65×
17FedExBusiness & Career6.03×
18Renewable energyBusiness & Career5.59×
19Mortgage loansBusiness & Career3.64×
20PinterestInternet & Social Media2.77×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Etta James audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Etta James audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.85×
TraditionCONSERVATISM2.49×
Family OrientationCONSERVATISM2.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Etta James audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.70×
ExtroversionTHRILL0.79×
DIY MentalityTHRILL0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Etta James have in United States?

Etta James has an estimated audience of 1,105,211 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Etta James fans?

60.8% of Etta James fans are female, 39.2% are male, with an average age of 41.7 years.

03

Which brands do Etta James fans like most?

Etta James fans show strongest brand affinity for Great Clips (12.38×), Louis Armstrong (44.59×), and James Brown (35.45×) over the country average.

04

Where do Etta James fans live in United States?

Etta James fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Etta James fans also like?

Beyond Etta James itself, the audience over-indexes on Louis Armstrong (44.59×), James Brown (35.45×), Ray Charles (30.93×), and Otis Redding (47.01×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Blues audiences in United States

See Etta James audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Etta James. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →