Marcus King Audience in United States
Marcus King has an estimated audience of 1,270,190 people in United States. 37.5% are female, 62.5% are male, average age 47.4. Top brand affinities: Israel, JibJab, Alaska, Product design, Reid Hoffman.
Top brand affinities include Israel, JibJab, Alaska, with strongest over-indexing on Israel (5.84× the country average). Demographically, the Marcus King audience skews more male with an average age of 47.4, and over-indexes on personality traits such as Tradition, Luxury Orientation.
Category: Music & Radio · Type: Person · Subtype: Blues
Demographics of Marcus King fans
| Metric | Value |
|---|---|
| Female | 37.5% |
| Male | 62.5% |
| Average age | 47.4 |
| Estimated audience size | 1,270,190 |
Audience persona
The typical Marcus King fan in United States is more male, around 47.4 years old, with strong Tradition tendencies and a notable affinity for Israel.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Israel | 5.84× | Travel & Leisure |
| JibJab | 11.09× | Internet & Social Media |
| Alaska | 2.73× | Travel & Leisure |
| Product design | 3.05× | Business & Career |
| Reid Hoffman | 10.64× | Business & Career |
| Scratching post | 10.43× | Pets & Animals |
| REC TEC Grills | 17.8× | Sports |
| UK garage | 5.11× | Music & Radio |
| Kendall, Florida | 23.83× | Travel & Leisure |
| Minnesota | 1.58× | Travel & Leisure |
| 3D printing | 1.95× | Technology & Electronics |
| Home Delivery | 2.38× | Food & Beverages |
| Cummerbund | 16.41× | Fashion & Accessoires |
| Glue logic | 7.25× | Technology & Electronics |
| Celtic mythology | 6.84× | Arts & Culture |
| Pro-Ject | 2.85× | Music & Radio |
| Unique Gifts | 1.63× | Shopping |
| Google Analytics | 3.18× | Internet & Social Media |
| Song Jae-rim | 14.64× | Movies & TV |
| Hormones: The Series | 40.62× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.66 |
| Luxury Orientation | PREMIUM | 1.4 |
| Sustainability | BALANCE | 1.36 |
| LGBTQ+ Identity | OPEN | 1.34 |
| Patriotism | CONSERVATISM | 1.33 |
| Community Orientation | OPEN | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 77.4% |
| Canada | 4.0% |
| United Kingdom | 2.8% |
See Marcus King audiences in other countries
More Blues audiences in United States
- Greyhounds (15,856,162)
- King King (4,924,529)
- Buddy Guy (2,466,045)
- Hozier (musician) (2,334,278)
- Stevie Ray Vaughan (1,906,687)
How to read this data
Audience size is the estimated number of people in United States who actively search for Marcus King. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.