Rascasse Audience Intelligence

Marcus King Audience in United States

A data profile of the people who buy, follow and care about Marcus King in United States — modelled from more than twelve digital signal sources. Marcus King has an estimated audience of 2,379,615 people in United States.

#2among Blues in United States#2144among Person in United States#1331in Music & Radio

The average Marcus King fan in United States is 48.6 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Tedeschi Trucks Band, Bob Dylan, Derek Trucks, with strongest over-indexing on Tedeschi Trucks Band (35.49× the country average).

Demographically, the Marcus King audience skews more male with an average age of 48.6, and over-indexes on personality traits such as Patriotism, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Marcus King fan in United States is more male, around 48.6 years old, with strong Patriotism tendencies and a notable affinity for Tedeschi Trucks Band.

Category: Music & Radio · Type: Person · Subtype: Blues

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Marcus King profile in United States.

Audience size
2.4M
in United States
Gender
37.0%♀
63.0% male
Age
48.6
average years
Country rank
#12397
Person in United States
Fig. 01

Search interest · 12-month trend

-38%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Marcus King fans

37.0% are female, 63.0% are male, average age 48.6.

Fig. 02

Gender split

37.0%
Female
63.0%
Male
Demographic split for Marcus King audience in United States
MetricValue
Female37.0%
Male63.0%
Average age48.6
Estimated audience size2,379,615
Fig. 03

Age distribution

Ø 48.6
average years
Age distribution of the Marcus King audience in United States
Age bracketShare%
16-197%
20-298%
30-3914%
40-4926%
50+46%
Fig. 04

Worldwide distribution

77.8%

of the worldwide Marcus King audience comes from United States.

Worldwide audience distribution share by country for Marcus King
CountryShare
United States77.8%
Germany3.8%
United Kingdom2.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Marcus King audience in United States is strongest.

Fig. 05

Top regions by affinity

Marcus King fans by region: top regions in United States
#RegionReachAffinity×
01Tennessee~100K2.25×
02Mississippi~40K1.82×
03South Carolina~70K1.79×
04Alabama~60K1.68×
05Arkansas~30K1.47×
06Louisiana~50K1.41×
07Kentucky~40K1.35×
08Wyoming~5K1.35×
09North Carolina~100K1.33×
10Montana~9K1.30×
11Utah~30K1.27×
12Missouri~50K1.19×
13Oklahoma~30K1.14×
14Idaho~10K1.12×
15Nebraska~10K1.10×
16Vermont~5K1.10×
17Iowa~20K1.09×
18Kansas~20K1.08×
19Colorado~40K1.06×
20West Virginia~10K1.05×
21Indiana~50K1.02×
22Georgia~80K1.01×
23Wisconsin~40K1.01×
24Maine~9K1.00×
25New Hampshire~10K0.95×
26South Dakota~6K0.95×
27North Dakota~5K0.94×
28Ohio~80K0.93×
29Texas~200K0.89×
30Illinois~80K0.87×
31Virginia~60K0.87×
32Connecticut~20K0.84×
33Michigan~60K0.82×
34Pennsylvania~70K0.81×
35Rhode Island~7K0.81×
36New Mexico~10K0.80×
37Massachusetts~40K0.79×
38Minnesota~30K0.79×
39Washington, District of Columbia~6K0.76×
40Delaware~6K0.76×
41Oregon~20K0.75×
42Washington~40K0.69×
43Florida~100K0.68×
44New York~90K0.63×
45Arizona~30K0.61×
46Maryland~30K0.59×
47Hawaii~7K0.59×
48Nevada~10K0.55×
49New Jersey~40K0.54×
50California~200K0.52×
Fig. 06

Affinity by region

Affinity by region — Marcus King, United States
0.52×1.00×2.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Marcus King audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Marcus King audience
#·InterestCategoryAffinity×
01Beth HartMusic & Radio40.88×
02Derek TrucksMusic & Radio38.24×
03Tedeschi Trucks BandMusic & Radio35.49×
04Joe BonamassaMusic & Radio21.00×
05Jeff LynneMusic & Radio20.16×
06Bonnie RaittMusic & Radio19.51×
07Joe WalshMusic & Radio16.58×
08Bob DylanMusic & Radio14.90×
09Keith RichardsMusic & Radio12.22×
10Neil YoungMusic & Radio11.69×
11Goo Goo DollsMusic & Radio11.44×
12Brandi CarlileMusic & Radio10.90×
13Robert PlantMusic & Radio10.81×
14Jack WhiteMovies & TV10.25×
15Bruce SpringsteenMusic & Radio7.53×
16Phil CollinsMusic & Radio7.31×
17ImprovisationMusic & Radio7.04×
18Genesis (band)Music & Radio5.94×
19Folk musicMusic & Radio4.09×
20TicketmasterTravel & Leisure3.05×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Marcus King audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Marcus King audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.38×
TraditionCONSERVATISM2.29×
IndividualismJOY1.70×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Marcus King audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.85×
Healthy LifestyleBALANCE0.86×
ExtroversionTHRILL0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Marcus King have in United States?

Marcus King has an estimated audience of 2,379,615 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Marcus King fans?

37.0% of Marcus King fans are female, 63.0% are male, with an average age of 48.6 years.

03

Which brands do Marcus King fans like most?

Marcus King fans show strongest brand affinity for Tedeschi Trucks Band (35.49×), Bob Dylan (14.9×), and Derek Trucks (38.24×) over the country average.

04

Where do Marcus King fans live in United States?

Marcus King fans in United States are most concentrated in Texas (reach ~200K), California (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Marcus King fans also like?

Beyond Marcus King itself, the audience over-indexes on Bob Dylan (14.9×), Derek Trucks (38.24×), Joe Walsh (16.58×), and Joe Bonamassa (21×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Marcus King. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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