Derek Trucks Audience in United States

Derek Trucks logo

Derek Trucks has an estimated audience of 482,459 people in United States. 30.6% are female, 69.4% are male, average age 49.4. Top regions: Florida, California, New York. Top brand affinities: Greyhounds, Lotus (American band), Moe (band), Marcus King, Susan Tedeschi.

The average Derek Trucks fan in United States is 49.4 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, California, New York. Top brand affinities include Greyhounds, Lotus (American band), Moe (band), with strongest over-indexing on Greyhounds (18.3× the country average). Demographically, the Derek Trucks audience skews more male with an average age of 49.4, and over-indexes on personality traits such as Tradition, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Rock

Demographics of Derek Trucks fans

Demographic split for Derek Trucks audience in United States
MetricValue
Female30.6%
Male69.4%
Average age49.4
Estimated audience size482,459

Audience persona

The typical Derek Trucks fan in United States is more male, around 49.4 years old, with strong Tradition tendencies and a notable affinity for Greyhounds.

Top regions in United States

Top regions ranked by reach for Derek Trucks in United States
RegionReachAffinity
Florida33,1061.01×
California32,4910.61×
New York31,0901.15×
Texas24,7220.6×
Georgia20,1891.36×
North Carolina19,0301.31×
Pennsylvania17,7631.09×
Ohio14,7931×
Illinois14,7310.92×
Massachusetts13,7071.44×
Tennessee13,1771.36×
New Jersey12,0340.98×
Michigan11,5240.91×
Virginia11,4120.97×
Colorado11,3471.49×
South Carolina9,8011.35×
Indiana9,0841.03×
Kentucky8,7501.45×
Washington8,4100.87×
Connecticut8,2001.69×
Missouri7,6860.99×
Alabama7,2551.08×
Maryland6,9350.84×
Wisconsin6,9180.95×
Minnesota6,8710.99×
Arizona6,5980.67×
Oregon6,2131.12×
Louisiana6,1170.98×
Oklahoma4,5030.84×
Mississippi3,6780.93×
Arkansas3,4540.87×
New Hampshire3,2151.69×
Iowa3,0760.77×
Kansas2,7900.73×
Maine2,7271.58×
Nevada2,7060.58×
Utah2,3100.53×
Rhode Island2,1031.37×
West Virginia1,8720.83×
Nebraska1,8150.75×
New Mexico1,7550.73×
Vermont1,6501.95×
Montana1,6421.23×
Idaho1,6130.67×
Washington, District of Columbia1,2950.89×
Delaware1,1210.84×
Hawaii9160.44×
South Dakota7160.64×
Alaska5970.58×
Wyoming5730.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Derek Trucks audience
BrandAffinityCategory
Greyhounds18.3×Music & Radio
Lotus (American band)37.34×Music & Radio
Moe (band)28.05×Music & Radio
Marcus King38.24×Music & Radio
Susan Tedeschi83.91×Music & Radio
Pyrenees165.8×Travel & Leisure
Duane Allman88.46×Music & Radio
Lettuce (band)37.36×Music & Radio
Angus Young43.3×Music & Radio
American folk music7×Music & Radio
King King17.34×Music & Radio
Bahamas16.56×Music & Radio
Blues rock7.67×Music & Radio
Mark Knopfler35.66×Music & Radio
Warren Haynes56.18×Music & Radio
Bob Weir16.39×Music & Radio
Tedeschi Trucks Band31.9×Music & Radio
Gregg Allman26.82×Music & Radio
Lukas Nelson & Promise of the Real29.01×Music & Radio
Billy Strings17.68×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Derek Trucks audience
TraitClusterScore
TraditionCONSERVATISM1.82
PatriotismCONSERVATISM1.34
SustainabilityBALANCE1.32
Risk AppetiteTHRILL1.22
SpiritualityBALANCE1.21
Community OrientationOPEN1.21

Worldwide distribution

Worldwide audience distribution share by country for Derek Trucks
CountryShare
United States68.6%
United Kingdom4.0%
Canada3.6%

See Derek Trucks audiences in other countries

More Rock audiences in United States

Frequently asked questions

How many fans does Derek Trucks have in United States?

Derek Trucks has an estimated audience of 482,459 people in United States, concentrated in Florida and California.

What is the gender split and age of Derek Trucks fans?

30.6% of Derek Trucks fans are female, 69.4% are male, with an average age of 49.4 years.

Which brands do Derek Trucks fans like most?

Derek Trucks fans show strongest brand affinity for Greyhounds (18.3×), Lotus (American band) (37.34×), and Moe (band) (28.05×) over the country average.

Where do Derek Trucks fans live in United States?

Derek Trucks fans in United States are most concentrated in Florida (reach 33,106), California (reach 32,491), and New York (reach 31,090). These three regions account for the largest share of the active audience.

What other brands do Derek Trucks fans also like?

Beyond Derek Trucks itself, the audience over-indexes on Lotus (American band) (37.34×), Moe (band) (28.05×), Marcus King (38.24×), and Susan Tedeschi (83.91×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Derek Trucks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.