Rascasse Audience Intelligence

Derek Trucks Audience in United States

A data profile of the people who buy, follow and care about Derek Trucks in United States — modelled from more than twelve digital signal sources. Derek Trucks has an estimated audience of 481,203 people in United States.

#267among Rock in United States#9120among Person in United States#5262in Music & Radio

The average Derek Trucks fan in United States is 49.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, New York.

Top brand affinities include Lotus (American band), Greyhounds, Moe (band), with strongest over-indexing on Lotus (American band) (37.34× the country average).

Demographically, the Derek Trucks audience skews more male with an average age of 49.4, and over-indexes on personality traits such as Tradition, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Derek Trucks fan in United States is more male, around 49.4 years old, with strong Tradition tendencies and a notable affinity for Lotus (American band).

Category: Music & Radio · Type: Person · Subtype: Rock

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Derek Trucks profile in United States.

Audience size
481K
in United States
Gender
30.6%♀
69.4% male
Age
49.4
average years
Country rank
#37501
Person in United States
Fig. 01

Search interest · 12-month trend

-1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Derek Trucks fans

30.6% are female, 69.4% are male, average age 49.4.

Fig. 02

Gender split

30.6%
Female
69.4%
Male
Demographic split for Derek Trucks audience in United States
MetricValue
Female30.6%
Male69.4%
Average age49.4
Estimated audience size481,203
Fig. 03

Age distribution

Ø 49.4
average years
Age distribution of the Derek Trucks audience in United States
Age bracketShare%
16-195%
20-298%
30-3913%
40-4926%
50+48%
Fig. 04

Worldwide distribution

68.3%

of the worldwide Derek Trucks audience comes from United States.

Worldwide audience distribution share by country for Derek Trucks
CountryShare
United States68.3%
United Kingdom3.9%
Canada3.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Derek Trucks audience in United States is strongest.

Fig. 05

Top regions by affinity

Derek Trucks fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~2K1.80×
02Connecticut~8K1.63×
03New Hampshire~3K1.60×
04Maine~3K1.48×
05Colorado~10K1.42×
06Montana~2K1.39×
07Kentucky~8K1.37×
08Georgia~20K1.36×
09Tennessee~10K1.36×
10Massachusetts~10K1.36×
11Rhode Island~2K1.25×
12North Carolina~20K1.24×
13South Carolina~9K1.24×
14Alabama~8K1.15×
15New York~30K1.13×
16Oregon~6K1.11×
17Pennsylvania~20K1.03×
18Indiana~9K1.02×
19Virginia~10K0.99×
20Louisiana~6K0.99×
21Florida~30K0.98×
22Mississippi~4K0.97×
23Ohio~10K0.96×
24New Jersey~10K0.96×
25West Virginia~2K0.96×
26Missouri~7K0.95×
27Delaware~1K0.95×
28Minnesota~6K0.93×
29Wisconsin~7K0.92×
30Arkansas~4K0.90×
31Illinois~10K0.89×
32Michigan~10K0.88×
33Kansas~3K0.88×
34Oklahoma~5K0.86×
35Washington, District of Columbia~1K0.86×
36Alaska<1K0.85×
37Washington~8K0.83×
38New Mexico~2K0.82×
39Maryland~7K0.81×
40Iowa~3K0.81×
41South Dakota<1K0.81×
42North Dakota<1K0.80×
43Nebraska~2K0.79×
44Idaho~2K0.78×
45Hawaii~1K0.69×
46Arizona~7K0.67×
47Nevada~3K0.65×
48Utah~3K0.64×
49California~30K0.61×
50Texas~20K0.58×
Fig. 06

Affinity by region

Affinity by region — Derek Trucks, United States
0.58×1.00×1.80×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Derek Trucks audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Derek Trucks audience
#·InterestCategoryAffinity×
01PyreneesTravel & Leisure165.80×
02Duane AllmanMusic & Radio88.46×
03Susan TedeschiMusic & Radio83.91×
04Warren HaynesMusic & Radio56.18×
05Angus YoungMusic & Radio43.30×
06Marcus KingMusic & Radio38.24×
07Lettuce (band)Music & Radio37.36×
08Lotus (American band)Music & Radio37.34×
09Mark KnopflerMusic & Radio35.66×
10Dark Star OrchestraMusic & Radio33.03×
11Tedeschi Trucks BandMusic & Radio31.90×
12Lukas Nelson & Promise of the RealMusic & Radio29.01×
13Moe (band)Music & Radio28.05×
14Gregg AllmanMusic & Radio26.82×
15GreyhoundsMusic & Radio18.30×
16BahamasMusic & Radio16.56×
17Bob WeirMusic & Radio16.39×
18Jack WhiteMovies & TV14.44×
19Blues rockMusic & Radio7.67×
20American folk musicMusic & Radio7.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Derek Trucks audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Derek Trucks audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.64×
SpiritualityBALANCE1.52×
Price SensitivityPREMIUM1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Derek Trucks audience · Rather not
TraitClusterDeviationScore
IndulgenceJOY0.96×
Healthy LifestyleBALANCE0.97×
Luxury OrientationPREMIUM0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Derek Trucks have in United States?

Derek Trucks has an estimated audience of 481,203 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Derek Trucks fans?

30.6% of Derek Trucks fans are female, 69.4% are male, with an average age of 49.4 years.

03

Which brands do Derek Trucks fans like most?

Derek Trucks fans show strongest brand affinity for Lotus (American band) (37.34×), Greyhounds (18.3×), and Moe (band) (28.05×) over the country average.

04

Where do Derek Trucks fans live in United States?

Derek Trucks fans in United States are most concentrated in California (reach ~30K), Florida (reach ~30K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Derek Trucks fans also like?

Beyond Derek Trucks itself, the audience over-indexes on Greyhounds (18.3×), Moe (band) (28.05×), Susan Tedeschi (83.91×), and Marcus King (38.24×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Rock audiences in United States

See Derek Trucks audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Derek Trucks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →