Lukas Nelson & Promise of the Real Audience in United States

Lukas Nelson & Promise of the Real has an estimated audience of 1,009,695 people in United States. 46.2% are female, 53.8% are male, average age 48.4. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Income tax.

Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Lukas Nelson & Promise of the Real audience skews balanced with an average age of 48.4, and over-indexes on personality traits such as Tradition, Community Orientation.

Category: Music & Radio · Type: Person · Subtype: Band

Demographics of Lukas Nelson & Promise of the Real fans

Demographic split for Lukas Nelson & Promise of the Real audience in United States
MetricValue
Female46.2%
Male53.8%
Average age48.4
Estimated audience size1,009,695

Audience persona

The typical Lukas Nelson & Promise of the Real fan in United States is balanced, around 48.4 years old, with strong Tradition tendencies and a notable affinity for Autism Awareness.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lukas Nelson & Promise of the Real audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
Beck33.7×Music & Radio
Emmylou Harris34.36×Music & Radio
Chris Stapleton11.54×Music & Radio
Scooby-Doo4.04×Movies & TV
Neil Young13.23×Music & Radio
Charles, Prince of Wales18.87×Politics & Society
Willie Nelson7.17×Music & Radio
Alison Krauss18.58×Music & Radio
The Beach Boys7.15×Music & Radio
Fox News Channel1.8×Movies & TV
Brandi Carlile8.75×Music & Radio
Ticketmaster3.23×Travel & Leisure
Jack White9.97×Movies & TV
The Who13.87×Music & Radio
Bob Dylan6.13×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lukas Nelson & Promise of the Real audience
TraitClusterScore
TraditionCONSERVATISM1.7
Community OrientationOPEN1.5
PatriotismCONSERVATISM1.43
SpiritualityBALANCE1.34
ExtroversionTHRILL1.19
IndividualismJOY1.17

Worldwide distribution

Worldwide audience distribution share by country for Lukas Nelson & Promise of the Real
CountryShare
United States79.9%
Canada4.5%
Australia3.1%

See Lukas Nelson & Promise of the Real audiences in other countries

More Band audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Lukas Nelson & Promise of the Real. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.