Lukas Nelson & Promise of the Real Audience in United States

Lukas Nelson & Promise of the Real logo

Lukas Nelson & Promise of the Real has an estimated audience of 1,009,695 people in United States. 46.2% are female, 53.8% are male, average age 48.4. Top brand affinities: Israel, Alaska, KiwiCo, Unique Gifts, Cass County, Missouri.

Top brand affinities include Israel, Alaska, KiwiCo, with strongest over-indexing on Israel (2.92× the country average). Demographically, the Lukas Nelson & Promise of the Real audience skews balanced with an average age of 48.4, and over-indexes on personality traits such as Tradition, Community Orientation.

Category: Music & Radio · Type: Person · Subtype: Band

Demographics of Lukas Nelson & Promise of the Real fans

Demographic split for Lukas Nelson & Promise of the Real audience in United States
MetricValue
Female46.2%
Male53.8%
Average age48.4
Estimated audience size1,009,695

Audience persona

The typical Lukas Nelson & Promise of the Real fan in United States is balanced, around 48.4 years old, with strong Tradition tendencies and a notable affinity for Israel.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lukas Nelson & Promise of the Real audience
BrandAffinityCategory
Israel2.92×Travel & Leisure
Alaska1.74×Travel & Leisure
KiwiCo6.08×Kids & Family
Unique Gifts2.05×Shopping
Cass County, Missouri8.36×Travel & Leisure
Nebraska2.28×Travel & Leisure
Scratching post7.38×Pets & Animals
JibJab4.37×Internet & Social Media
Reid Hoffman6.85×Business & Career
Yahoo Sports Fantasy5.07×
Historic site2.89×Arts & Culture
Home Delivery2.08×Food & Beverages
Birthday Gifts1.92×Kids & Family
Kendall, Florida15.43×Travel & Leisure
Glue logic5.83×Technology & Electronics
Home staging3.03×Home & Garden
Nipsey Hussle3.36×Music & Radio
Grinch2.25×Movies & TV
Noodle (Gorillaz)1.97×Music & Radio
Wedgwood8.89×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lukas Nelson & Promise of the Real audience
TraitClusterScore
TraditionCONSERVATISM1.7
Community OrientationOPEN1.5
PatriotismCONSERVATISM1.43
SpiritualityBALANCE1.34
ExtroversionTHRILL1.19
IndividualismJOY1.17

Worldwide distribution

Worldwide audience distribution share by country for Lukas Nelson & Promise of the Real
CountryShare
United States79.9%
Canada4.5%
Australia3.1%

See Lukas Nelson & Promise of the Real audiences in other countries

More Band audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Lukas Nelson & Promise of the Real. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.