Rascasse Audience Intelligence

Lukas Nelson & Promise of the Real Audience in United States

A data profile of the people who buy, follow and care about Lukas Nelson & Promise of the Real in United States — modelled from more than twelve digital signal sources. Lukas Nelson & Promise of the Real has an estimated audience of 921,930 people in United States.

#328among Band in United States#5641among Person in United States#3262in Music & Radio

The average Lukas Nelson & Promise of the Real fan in United States is 48.4 years old, balanced, and lives primarily in Florida.

The audience is concentrated in Florida, North Carolina, New York.

Top brand affinities include Beck, Jack White, Emmylou Harris, with strongest over-indexing on Beck (31.36× the country average).

Demographically, the Lukas Nelson & Promise of the Real audience skews balanced with an average age of 48.4, and over-indexes on personality traits such as Patriotism, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 43 regions tracked by Rascasse.

The typical Lukas Nelson & Promise of the Real fan in United States is balanced, around 48.4 years old, with strong Patriotism tendencies and a notable affinity for Beck.

Category: Music & Radio · Type: Person · Subtype: Band

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lukas Nelson & Promise of the Real profile in United States.

Audience size
922K
in United States
Gender
46.2%♀
53.8% male
Age
48.4
average years
Country rank
#25001
Person in United States
Fig. 01

Search interest · 12-month trend

-33%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lukas Nelson & Promise of the Real fans

46.2% are female, 53.8% are male, average age 48.4.

Fig. 02

Gender split

46.2%
Female
53.8%
Male
Demographic split for Lukas Nelson & Promise of the Real audience in United States
MetricValue
Female46.2%
Male53.8%
Average age48.4
Estimated audience size921,930
Fig. 03

Age distribution

Ø 48.4
average years
Age distribution of the Lukas Nelson & Promise of the Real audience in United States
Age bracketShare%
16-196%
20-299%
30-3915%
40-4926%
50+44%
Fig. 04

Worldwide distribution

77.7%

of the worldwide Lukas Nelson & Promise of the Real audience comes from United States.

Worldwide audience distribution share by country for Lukas Nelson & Promise of the Real
CountryShare
United States77.7%
Canada4.5%
Australia3.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lukas Nelson & Promise of the Real audience in United States is strongest.

Fig. 05

Top regions by affinity

Lukas Nelson & Promise of the Real fans by region: top regions in United States
#RegionReachAffinity×
01Montana~8K2.78×
02Minnesota~20K1.59×
03Vermont~3K1.49×
04Arkansas~10K1.37×
05Iowa~10K1.31×
06Maine~5K1.31×
07Wisconsin~20K1.26×
08Oklahoma~10K1.24×
09Wyoming~2K1.22×
10Mississippi~10K1.20×
11Colorado~20K1.18×
12West Virginia~5K1.15×
13Hawaii~5K1.09×
14North Carolina~30K1.08×
15Idaho~5K1.07×
16Kentucky~10K1.05×
17Utah~9K1.04×
18Rhode Island~3K1.02×
19Missouri~20K1.01×
20Alabama~10K1.01×
21Oregon~10K0.99×
22New Hampshire~4K0.97×
23South Dakota~2K0.96×
24North Dakota~2K0.96×
25Louisiana~10K0.95×
26South Carolina~10K0.94×
27Nebraska~5K0.92×
28Kansas~7K0.90×
29New Mexico~4K0.87×
30Ohio~20K0.79×
31Massachusetts~10K0.73×
32Virginia~20K0.72×
33Delaware~2K0.72×
34Michigan~20K0.71×
35Connecticut~7K0.70×
36Pennsylvania~20K0.68×
37Illinois~20K0.64×
38Washington, District of Columbia~2K0.63×
39Florida~40K0.58×
40Nevada~6K0.58×
41New York~30K0.54×
42Maryland~9K0.54×
43New Jersey~10K0.47×
Fig. 06

Affinity by region

Affinity by region — Lukas Nelson & Promise of the Real, United States
0.47×1.00×2.78×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lukas Nelson & Promise of the Real audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lukas Nelson & Promise of the Real audience
#·InterestCategoryAffinity×
01BeckMusic & Radio31.36×
02Derek TrucksMusic & Radio29.01×
03Emmylou HarrisMusic & Radio28.31×
04Elvis CostelloMusic & Radio23.88×
05Alison KraussMusic & Radio23.12×
06Turnpike TroubadoursMusic & Radio17.85×
07Jack WhiteMovies & TV14.32×
08WilcoMusic & Radio13.47×
09Brandi CarlileMusic & Radio12.72×
10Keith RichardsMusic & Radio12.51×
11Neil YoungMusic & Radio12.50×
12Tom PettyMusic & Radio10.05×
13Bob DylanMusic & Radio8.77×
14Chris StapletonMusic & Radio8.68×
15Sustainable energyHome & Garden4.85×
16Renewable energyBusiness & Career4.32×
17Weather forecastingHome & Garden4.06×
18TicketmasterTravel & Leisure3.59×
19FedExBusiness & Career3.37×
20Mortgage loansBusiness & Career2.29×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lukas Nelson & Promise of the Real audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lukas Nelson & Promise of the Real audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.17×
TraditionCONSERVATISM1.81×
IndividualismJOY1.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lukas Nelson & Promise of the Real audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.63×
Healthy LifestyleBALANCE0.75×
Pet OwnershipJOY0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lukas Nelson & Promise of the Real have in United States?

Lukas Nelson & Promise of the Real has an estimated audience of 921,930 people in United States, concentrated in Florida and North Carolina.

02

What is the gender split and age of Lukas Nelson & Promise of the Real fans?

46.2% of Lukas Nelson & Promise of the Real fans are female, 53.8% are male, with an average age of 48.4 years.

03

Which brands do Lukas Nelson & Promise of the Real fans like most?

Lukas Nelson & Promise of the Real fans show strongest brand affinity for Beck (31.36×), Jack White (14.32×), and Emmylou Harris (28.31×) over the country average.

04

Where do Lukas Nelson & Promise of the Real fans live in United States?

Lukas Nelson & Promise of the Real fans in United States are most concentrated in Florida (reach ~40K), North Carolina (reach ~30K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Lukas Nelson & Promise of the Real fans also like?

Beyond Lukas Nelson & Promise of the Real itself, the audience over-indexes on Jack White (14.32×), Emmylou Harris (28.31×), Brandi Carlile (12.72×), and Alison Krauss (23.12×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Lukas Nelson & Promise of the Real. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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