Rascasse Audience Intelligence

Indigenous Audience in United States

A data profile of the people who buy, follow and care about Indigenous in United States — modelled from more than twelve digital signal sources. Indigenous has an estimated audience of 1,858,021 people in United States.

#5among Blues in United States#2825among Person in United States#1724in Music & Radio

The average Indigenous fan in United States is 40.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Concerts, Bars, Livemusic, with strongest over-indexing on Concerts (2.57× the country average).

Demographically, the Indigenous audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as Indulgence, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Indigenous fan in United States is balanced, around 40.5 years old, with strong Indulgence tendencies and a notable affinity for Concerts.

Category: Music & Radio · Type: Person · Subtype: Blues

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Indigenous profile in United States.

Audience size
1.9M
in United States
Gender
53.9%♀
46.1% male
Age
40.5
average years
Country rank
#15094
Person in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Indigenous fans

53.9% are female, 46.1% are male, average age 40.5.

Fig. 02

Gender split

53.9%
Female
46.1%
Male
Demographic split for Indigenous audience in United States
MetricValue
Female53.9%
Male46.1%
Average age40.5
Estimated audience size1,858,021
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the Indigenous audience in United States
Age bracketShare%
16-1918%
20-2918%
30-3918%
40-4921%
50+24%
Fig. 04

Worldwide distribution

45.4%

of the worldwide Indigenous audience comes from United States.

Worldwide audience distribution share by country for Indigenous
CountryShare
United States45.4%
Canada14.2%
Australia6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Indigenous audience in United States is strongest.

Fig. 05

Top regions by affinity

Indigenous fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~10K1.51×
02Alaska~5K1.35×
03New Mexico~10K1.29×
04Texas~200K1.24×
05Kansas~20K1.15×
06Arizona~40K1.14×
07Oklahoma~20K1.14×
08South Dakota~5K1.14×
09California~200K1.13×
10North Carolina~60K1.13×
11Virginia~50K1.10×
12South Carolina~30K1.10×
13Alabama~30K1.10×
14Mississippi~20K1.09×
15Georgia~60K1.08×
16Washington~40K1.08×
17North Dakota~4K1.08×
18Louisiana~30K1.07×
19Indiana~30K1.03×
20Montana~5K1.03×
21Minnesota~30K1.01×
22Illinois~60K1.00×
23Arkansas~20K1.00×
24Oregon~20K0.99×
25Nebraska~9K0.99×
26Maryland~30K0.96×
27Michigan~50K0.95×
28Nevada~20K0.95×
29Delaware~5K0.94×
30Tennessee~30K0.93×
31Missouri~30K0.93×
32Wisconsin~30K0.93×
33Florida~100K0.92×
34Pennsylvania~60K0.92×
35Colorado~30K0.92×
36Kentucky~20K0.91×
37Ohio~50K0.90×
38Maine~6K0.90×
39New York~90K0.89×
40Massachusetts~30K0.87×
41Rhode Island~5K0.87×
42Washington, District of Columbia~5K0.87×
43Idaho~8K0.86×
44New Jersey~40K0.85×
45Connecticut~20K0.85×
46Vermont~3K0.85×
47West Virginia~7K0.83×
48Iowa~10K0.82×
49Utah~10K0.81×
50New Hampshire~6K0.78×
Fig. 06

Affinity by region

Affinity by region — Indigenous, United States
0.78×1.00×1.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Indigenous audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Indigenous audience
#·InterestCategoryAffinity×
01ConcertsMusic & Radio2.57×
02DepopFashion & Accessoires2.23×
03LivemusicMusic & Radio1.92×
04Compact carCars & Mobility1.74×
05Labor DayPolitics & Society1.70×
06Movie theaterMovies & TV1.68×
07Megan FoxMovies & TV1.68×
08Tony AwardArts & Culture1.64×
09Us WeeklyInternet & Social Media1.63×
10Film scoreMusic & Radio1.63×
11Music festivalsMusic & Radio1.61×
12VoucherShopping1.60×
13BrewingFood & Beverages1.58×
14BarsTravel & Leisure1.55×
15FoodieFood & Beverages1.53×
16NightlifeArts & Culture1.53×
17FlatbreadFood & Beverages1.53×
18Wine tastingFood & Beverages1.51×
19Facial hairBeauty & Wellness1.51×
20DeodorantBeauty & Wellness1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Indigenous audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Indigenous audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.26×
Community OrientationOPEN1.22×
ExtroversionTHRILL1.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Indigenous audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.89×
DIY MentalityTHRILL0.89×
CreativityOPEN0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Indigenous have in United States?

Indigenous has an estimated audience of 1,858,021 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Indigenous fans?

53.9% of Indigenous fans are female, 46.1% are male, with an average age of 40.5 years.

03

Which brands do Indigenous fans like most?

Indigenous fans show strongest brand affinity for Concerts (2.57×), Bars (1.55×), and Livemusic (1.92×) over the country average.

04

Where do Indigenous fans live in United States?

Indigenous fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Indigenous fans also like?

Beyond Indigenous itself, the audience over-indexes on Bars (1.55×), Livemusic (1.92×), Foodie (1.53×), and Music festivals (1.61×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Blues audiences in United States

See Indigenous audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Indigenous. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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