Buddy Guy Audience in United States

Buddy Guy logo

Buddy Guy has an estimated audience of 2,466,045 people in United States. 36.0% are female, 64.0% are male, average age 49.5. Top regions: Illinois, California, Florida. Top brand affinities: Cummerbund, Israel, JibJab, Scratching post, Alaska.

The average Buddy Guy fan in United States is 49.5 years old, more male, and lives primarily in Illinois. The audience is concentrated in Illinois, California, Florida. Top brand affinities include Cummerbund, Israel, JibJab, with strongest over-indexing on Cummerbund (69× the country average). Demographically, the Buddy Guy audience skews more male with an average age of 49.5, and over-indexes on personality traits such as Patriotism, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Blues

Demographics of Buddy Guy fans

Demographic split for Buddy Guy audience in United States
MetricValue
Female36.0%
Male64.0%
Average age49.5
Estimated audience size2,466,045

Audience persona

The typical Buddy Guy fan in United States is more male, around 49.5 years old, with strong Patriotism tendencies and a notable affinity for Cummerbund.

Top regions in United States

Top regions ranked by reach for Buddy Guy in United States
RegionReachAffinity
Illinois381,6014.65×
California181,6510.67×
Florida148,0310.89×
Texas139,7910.66×
New York105,3560.76×
Ohio79,7391.05×
Pennsylvania77,4600.93×
North Carolina77,3671.04×
Indiana75,3411.67×
Michigan75,1611.17×
Georgia62,2950.82×
Tennessee61,4941.24×
Alabama56,5061.64×
Louisiana56,4221.77×
Virginia54,4120.91×
Massachusetts54,0381.11×
New Jersey52,6580.84×
Wisconsin51,0621.38×
Washington43,3120.88×
Missouri40,7581.03×
Minnesota39,0741.11×
Kentucky36,4131.18×
South Carolina35,5870.96×
Maryland35,2990.83×
Arizona34,7180.69×
Connecticut32,9311.33×
Colorado30,7270.79×
Mississippi26,3631.3×
Arkansas25,7481.27×
Kansas23,6461.22×
Oregon22,0380.78×
Oklahoma19,6010.72×
Iowa15,2310.75×
Nevada14,6220.61×
New Hampshire13,9091.43×
Maine12,7021.44×
Nebraska9,2870.75×
Utah8,7080.39×
New Mexico8,5100.69×
West Virginia8,0220.7×
Rhode Island7,2710.93×
Idaho6,4420.52×
Delaware5,9640.88×
Washington, District of Columbia5,9570.8×
Hawaii4,3690.41×
Vermont4,2580.98×
Montana4,2480.62×
Alaska2,9240.55×
South Dakota2,2760.4×
North Dakota1,9250.38×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Buddy Guy audience
BrandAffinityCategory
Cummerbund69×Fashion & Accessoires
Israel6.15×Travel & Leisure
JibJab15.3×Internet & Social Media
Scratching post11.76×Pets & Animals
Alaska2.13×Travel & Leisure
On the Border Mexican Grill & Cantina7.58×Food & Beverages
Elsword16.07×Games
Urban Outfitters1.76×Shopping
Surf kayaking13.73×Sports
Glue logic8.86×Technology & Electronics
Whataburger1.51×Food & Beverages
Anderson Silva (kickboxer)8.75×Sports
Home Delivery2.49×Food & Beverages
Celtic mythology7.67×Arts & Culture
JDSU2.2×Business & Career
KiwiCo4.96×Kids & Family
Mukluk20.88×Fashion & Accessoires
Hormones: The Series43.39×Movies & TV
Hideo Nomo12.6×Sports
Unique Gifts1.57×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Buddy Guy audience
TraitClusterScore
PatriotismCONSERVATISM1.85
TraditionCONSERVATISM1.54
Community OrientationOPEN1.47
SpiritualityBALANCE1.25
IndividualismJOY1.2
SustainabilityBALANCE1.09

Worldwide distribution

Worldwide audience distribution share by country for Buddy Guy
CountryShare
United States63.3%
Brazil7.4%
United Kingdom5.6%

See Buddy Guy audiences in other countries

More Blues audiences in United States

Frequently asked questions

How many fans does Buddy Guy have in United States?

Buddy Guy has an estimated audience of 2,466,045 people in United States, concentrated in Illinois and California.

What is the gender split and age of Buddy Guy fans?

36.0% of Buddy Guy fans are female, 64.0% are male, with an average age of 49.5 years.

Which brands do Buddy Guy fans like most?

Buddy Guy fans show strongest brand affinity for Cummerbund (69×), Israel (6.15×), and JibJab (15.3×) over the country average.

Where do Buddy Guy fans live in United States?

Buddy Guy fans in United States are most concentrated in Illinois (reach 381,601), California (reach 181,651), and Florida (reach 148,031). These three regions account for the largest share of the active audience.

What other brands do Buddy Guy fans also like?

Beyond Buddy Guy itself, the audience over-indexes on Israel (6.15×), JibJab (15.3×), Scratching post (11.76×), and Alaska (2.13×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Buddy Guy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.