Rascasse Audience Intelligence

B.B. King Audience in United States

A data profile of the people who buy, follow and care about B.B. King in United States — modelled from more than twelve digital signal sources. B.B. King has an estimated audience of 1,022,945 people in United States.

#435among Singer-songwriter in United States#5175among Person in United States#3004in Music & Radio

The average B.B. King fan in United States is 50.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Majorca, Burt Reynolds, Stevie Ray Vaughan, with strongest over-indexing on Majorca (79.94× the country average).

Demographically, the B.B. King audience skews more male with an average age of 50.3, and over-indexes on personality traits such as Spirituality, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical B.B. King fan in United States is more male, around 50.3 years old, with strong Spirituality tendencies and a notable affinity for Majorca.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the B.B. King profile in United States.

Audience size
1M
in United States
Gender
33.9%♀
66.1% male
Age
50.3
average years
Country rank
#23314
Person in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of B.B. King fans

33.9% are female, 66.1% are male, average age 50.3.

Fig. 02

Gender split

33.9%
Female
66.1%
Male
Demographic split for B.B. King audience in United States
MetricValue
Female33.9%
Male66.1%
Average age50.3
Estimated audience size1,022,945
Fig. 03

Age distribution

Ø 50.3
average years
Age distribution of the B.B. King audience in United States
Age bracketShare%
16-195%
20-297%
30-3912%
40-4923%
50+54%
Fig. 04

Worldwide distribution

35.5%

of the worldwide B.B. King audience comes from United States.

Worldwide audience distribution share by country for B.B. King
CountryShare
United States35.5%
United Kingdom7.5%
Brazil6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the B.B. King audience in United States is strongest.

Fig. 05

Top regions by affinity

B.B. King fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~40K4.58×
02Tennessee~50K2.32×
03Alabama~30K1.78×
04Arkansas~10K1.74×
05Louisiana~20K1.64×
06Georgia~40K1.14×
07Missouri~20K1.10×
08Illinois~40K1.09×
09South Carolina~20K1.03×
10Kentucky~10K1.03×
11Oklahoma~10K1.03×
12Michigan~30K1.00×
13North Carolina~30K0.96×
14Washington, District of Columbia~3K0.95×
15New Hampshire~4K0.94×
16Maine~3K0.94×
17Texas~80K0.93×
18Indiana~20K0.93×
19Vermont~2K0.93×
20Maryland~20K0.92×
21Kansas~7K0.92×
22Ohio~30K0.91×
23Connecticut~9K0.91×
24Alaska~2K0.91×
25Virginia~20K0.90×
26Rhode Island~3K0.89×
27Oregon~10K0.87×
28Nevada~9K0.87×
29Wisconsin~10K0.86×
30New Mexico~4K0.86×
31Delaware~2K0.86×
32Massachusetts~20K0.83×
33Florida~60K0.82×
34Colorado~10K0.81×
35Pennsylvania~30K0.80×
36California~90K0.79×
37West Virginia~4K0.79×
38Montana~2K0.79×
39Arizona~20K0.78×
40Iowa~7K0.78×
41Nebraska~4K0.78×
42Minnesota~10K0.77×
43New York~40K0.76×
44Washington~20K0.76×
45North Dakota~2K0.75×
46New Jersey~20K0.73×
47Idaho~4K0.72×
48South Dakota~2K0.72×
49Hawaii~3K0.66×
50Utah~6K0.62×
Fig. 06

Affinity by region

Affinity by region — B.B. King, United States
0.62×1.00×4.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the B.B. King audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for B.B. King audience
#·InterestCategoryAffinity×
01MajorcaTravel & Leisure79.94×
02Gary MooreMusic & Radio50.15×
03Albert KingMusic & Radio38.18×
04Electric bluesMusic & Radio24.27×
05Stevie Ray VaughanMusic & Radio22.44×
06Joe BonamassaMusic & Radio22.36×
07Jeff BeckMusic & Radio22.36×
08Buddy GuyMusic & Radio21.43×
09Paul RodgersMusic & Radio17.81×
10Burt ReynoldsMovies & TV15.43×
11Jimi HendrixMusic & Radio13.91×
12Guitar soloMusic & Radio12.87×
13Eric ClaptonMusic & Radio12.83×
14Caribbean SeaTravel & Leisure9.91×
15Sally FieldMovies & TV8.35×
16Ace FrehleyMusic & Radio6.71×
17GreyhoundsMusic & Radio6.38×
18YouTube MusicInternet & Social Media5.29×
19Blues rockMusic & Radio4.06×
20Blues musicMusic & Radio2.89×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the B.B. King audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by B.B. King audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.40×
Community OrientationOPEN1.25×
PatriotismCONSERVATISM1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by B.B. King audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.91×
Pet OwnershipJOY0.97×
MindfulnessBALANCE0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does B.B. King have in United States?

B.B. King has an estimated audience of 1,022,945 people in United States, concentrated in California and Texas.

02

What is the gender split and age of B.B. King fans?

33.9% of B.B. King fans are female, 66.1% are male, with an average age of 50.3 years.

03

Which brands do B.B. King fans like most?

B.B. King fans show strongest brand affinity for Majorca (79.94×), Burt Reynolds (15.43×), and Stevie Ray Vaughan (22.44×) over the country average.

04

Where do B.B. King fans live in United States?

B.B. King fans in United States are most concentrated in California (reach ~90K), Texas (reach ~80K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do B.B. King fans also like?

Beyond B.B. King itself, the audience over-indexes on Burt Reynolds (15.43×), Stevie Ray Vaughan (22.44×), Gary Moore (50.15×), and YouTube Music (5.29×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Singer-songwriter audiences in United States

See B.B. King audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for B.B. King. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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