B.B. King Audience in United States

B.B. King logo

B.B. King has an estimated audience of 1,031,176 people in United States. 33.9% are female, 66.1% are male, average age 50.3. Top regions: California, Texas, Florida. Top brand affinities: King King, Majorca, Burt Reynolds, Buddy Guy, Stevie Ray Vaughan.

The average B.B. King fan in United States is 50.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include King King, Majorca, Burt Reynolds, with strongest over-indexing on King King (22.09× the country average). Demographically, the B.B. King audience skews more male with an average age of 50.3, and over-indexes on personality traits such as Risk Appetite, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

Demographics of B.B. King fans

Demographic split for B.B. King audience in United States
MetricValue
Female33.9%
Male66.1%
Average age50.3
Estimated audience size1,031,176

Audience persona

The typical B.B. King fan in United States is more male, around 50.3 years old, with strong Risk Appetite tendencies and a notable affinity for King King.

Top regions in United States

Top regions ranked by reach for B.B. King in United States
RegionReachAffinity
California94,6130.83×
Texas88,7951×
Florida59,7250.86×
Tennessee49,1152.37×
New York47,4760.82×
Illinois41,6441.21×
Georgia37,1481.17×
Mississippi36,9434.35×
North Carolina32,0681.03×
Ohio29,7060.94×
Michigan27,5691.02×
Pennsylvania26,7160.77×
Alabama26,4991.84×
Virginia23,4160.93×
Louisiana22,4901.69×
Missouri19,0711.15×
New Jersey18,9970.72×
Indiana18,5210.98×
Massachusetts17,3300.85×
Arizona16,8370.8×
Washington16,7990.81×
South Carolina16,3691.06×
Maryland15,7220.89×
Arkansas14,1401.66×
Kentucky13,7611.06×
Colorado13,5030.83×
Wisconsin13,4900.87×
Oklahoma12,2881.07×
Minnesota11,5920.78×
Oregon10,4460.88×
Connecticut9,3230.9×
Nevada8,9380.9×
Kansas7,2900.9×
Iowa6,5000.77×
Utah5,6840.62×
New Mexico4,1480.8×
New Hampshire3,6630.9×
Nebraska3,5460.69×
West Virginia3,3070.69×
Maine3,1970.87×
Idaho3,1010.6×
Washington, District of Columbia2,9900.96×
Rhode Island2,6100.8×
Hawaii2,5120.57×
Delaware2,2010.77×
Montana1,9380.68×
Alaska1,7580.8×
Vermont1,5530.86×
South Dakota1,2880.54×
North Dakota1,1790.56×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for B.B. King audience
BrandAffinityCategory
King King22.09×Music & Radio
Majorca79.94×Travel & Leisure
Burt Reynolds15.43×Movies & TV
Buddy Guy21.43×Music & Radio
Stevie Ray Vaughan22.44×Music & Radio
Gary Moore50.15×Music & Radio
YouTube Music5.29×Internet & Social Media
Electric blues24.27×Music & Radio
Caribbean Sea9.91×Travel & Leisure
Greyhounds6.38×Music & Radio
Jimi Hendrix13.91×Music & Radio
Blues music2.89×Music & Radio
Joe Bonamassa22.36×Music & Radio
Guitar solo12.87×Music & Radio
Eric Clapton12.83×Music & Radio
Jeff Beck22.36×Music & Radio
Blues rock4.06×Music & Radio
Ace Frehley6.71×Music & Radio
Albert King38.18×Music & Radio
Paul Rodgers17.81×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by B.B. King audience
TraitClusterScore
Risk AppetiteTHRILL2
PatriotismCONSERVATISM1.76
Luxury OrientationPREMIUM1.54
TraditionCONSERVATISM1.44
Community OrientationOPEN1.39
SpiritualityBALANCE1.24

Worldwide distribution

Worldwide audience distribution share by country for B.B. King
CountryShare
United States35.8%
United Kingdom7.6%
Brazil6.7%

See B.B. King audiences in other countries

More Singer-songwriter audiences in United States

Frequently asked questions

How many fans does B.B. King have in United States?

B.B. King has an estimated audience of 1,031,176 people in United States, concentrated in California and Texas.

What is the gender split and age of B.B. King fans?

33.9% of B.B. King fans are female, 66.1% are male, with an average age of 50.3 years.

Which brands do B.B. King fans like most?

B.B. King fans show strongest brand affinity for King King (22.09×), Majorca (79.94×), and Burt Reynolds (15.43×) over the country average.

Where do B.B. King fans live in United States?

B.B. King fans in United States are most concentrated in California (reach 94,613), Texas (reach 88,795), and Florida (reach 59,725). These three regions account for the largest share of the active audience.

What other brands do B.B. King fans also like?

Beyond B.B. King itself, the audience over-indexes on Majorca (79.94×), Burt Reynolds (15.43×), Buddy Guy (21.43×), and Stevie Ray Vaughan (22.44×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for B.B. King. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.