Paul Rodgers Audience in United States
Paul Rodgers has an estimated audience of 612,943 people in United States. 33.4% are female, 66.6% are male, average age 47.9. Top brand affinities: Bad Company, Jimmy Page, Jimi Hendrix, Joe Walsh, Genesis (band).
Top brand affinities include Bad Company, Jimmy Page, Jimi Hendrix, with strongest over-indexing on Bad Company (52.73× the country average). Demographically, the Paul Rodgers audience skews more male with an average age of 47.9, and over-indexes on personality traits such as Patriotism, Tradition.
Category: Music & Radio · Type: Person · Subtype: Rock
Demographics of Paul Rodgers fans
| Metric | Value |
|---|---|
| Female | 33.4% |
| Male | 66.6% |
| Average age | 47.9 |
| Estimated audience size | 612,943 |
Audience persona
The typical Paul Rodgers fan in United States is more male, around 47.9 years old, with strong Patriotism tendencies and a notable affinity for Bad Company.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bad Company | 52.73× | Music & Radio |
| Jimmy Page | 27.15× | Music & Radio |
| Jimi Hendrix | 20.24× | Music & Radio |
| Joe Walsh | 22.01× | Music & Radio |
| Genesis (band) | 11.27× | Music & Radio |
| Axl Rose | 19.01× | Music & Radio |
| Eric Clapton | 16.42× | Music & Radio |
| Lynyrd Skynyrd | 16.3× | Music & Radio |
| Alice Cooper (band) | 16.23× | Music & Radio |
| Joe Cocker | 26.31× | Music & Radio |
| Robert Plant | 15.45× | Music & Radio |
| Autism Awareness | 7.48× | Health |
| Scorpions (band) | 12.38× | Music & Radio |
| Diabetes mellitus awareness | 5.12× | Health |
| Billy Idol | 14.27× | Music & Radio |
| Beth Hart | 46.84× | Music & Radio |
| Singer-songwriter | 2.97× | Music & Radio |
| Keith Richards | 14.83× | Music & Radio |
| The Doors | 16.11× | Music & Radio |
| Jeff Beck | 22.37× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.05 |
| Tradition | CONSERVATISM | 1.44 |
| Individualism | JOY | 1.21 |
| Community Orientation | OPEN | 1.15 |
| Spirituality | BALANCE | 1.11 |
| Extroversion | THRILL | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 55.6% |
| United Kingdom | 15.3% |
| Canada | 5.9% |
See Paul Rodgers audiences in other countries
More Rock audiences in United States
- Thunder (band) (14,914,623)
- Journey (14,556,916)
- Angel (band) (13,030,600)
- Ozzy Osbourne (11,308,444)
- Lifetime (band) (10,352,100)
How to read this data
Audience size is the estimated number of people in United States who actively search for Paul Rodgers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.