Soy candle Audience in United States

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Soy candle has an estimated audience of 1,385,076 people in United States. 82.3% are female, 17.7% are male, average age 35.7. Top regions: California, Texas, New York. Top brand affinities: Hobby Lobby, Candle wick, Yankee Candle, The Master (2012 film), Disneyland Hotel (Paris).

The average Soy candle fan in United States is 35.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Hobby Lobby, Candle wick, Yankee Candle, with strongest over-indexing on Hobby Lobby (5.02× the country average). Demographically, the Soy candle audience skews more female with an average age of 35.7, and over-indexes on personality traits such as Design Affinity, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Soy candle fans

Demographic split for Soy candle audience in United States
MetricValue
Female82.3%
Male17.7%
Average age35.7
Estimated audience size1,385,076

Audience persona

The typical Soy candle fan in United States is more female, around 35.7 years old, with strong Design Affinity tendencies and a notable affinity for Hobby Lobby.

Top regions in United States

Top regions ranked by reach for Soy candle in United States
RegionReachAffinity
California122,5420.8×
Texas97,8930.82×
New York94,9961.23×
Florida91,4740.98×
Pennsylvania61,9961.33×
Illinois59,7761.3×
Ohio50,9281.19×
Michigan46,5631.29×
New Jersey45,1821.28×
North Carolina43,9611.05×
Georgia43,1911.01×
Massachusetts40,3011.48×
Virginia34,5371.02×
Indiana31,4891.24×
Tennessee27,4510.99×
Wisconsin27,1471.3×
Arizona25,1140.89×
Washington25,0670.9×
Maryland24,1901.02×
Missouri23,3711.05×
South Carolina22,5581.08×
Minnesota21,9761.11×
Connecticut19,8691.43×
Colorado18,9070.87×
Kentucky18,6051.07×
Alabama17,2300.89×
Iowa13,6231.19×
Oregon13,1910.83×
Oklahoma13,1820.86×
Louisiana12,7580.71×
Arkansas10,7630.94×
Kansas10,1350.93×
New Hampshire9,2811.7×
Nevada9,0890.68×
Mississippi7,5280.66×
Utah7,3950.6×
Maine6,6401.34×
Nebraska6,0320.87×
West Virginia5,7290.89×
Idaho5,5590.8×
Rhode Island5,3311.21×
Delaware4,9121.29×
New Mexico3,9750.57×
Washington, District of Columbia3,2970.79×
South Dakota3,2521.02×
Montana3,1250.81×
Vermont3,0391.25×
Hawaii2,3980.4×
North Dakota2,1920.77×
Alaska1,8410.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Soy candle audience
BrandAffinityCategory
Hobby Lobby5.02×Home & Garden
Candle wick17.84×Home & Garden
Yankee Candle17.99×Home & Garden
The Master (2012 film)16.55×Movies & TV
Disneyland Hotel (Paris)30.9×Travel & Leisure
Kate Spade9.3×Fashion & Accessoires
WoodWick Candles40.4×Home & Garden
Handmade Things38.88×
Etta James22.58×Music & Radio
Christmas Gift7.38×Kids & Family
Scentsy12.39×Home & Garden
La La Anthony14.63×Movies & TV
Eco Friendly Living13.74×Home & Garden
Handmade Crafts4.48×Kids & Family
Engelbert Humperdinck (singer)18.53×Music & Radio
Elopement (marriage)11.83×Kids & Family
Harry Potter1.7×Movies & TV
KNOX21.52×Home & Garden
Votive candle30.42×Home & Garden
Diptyque9.85×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Soy candle audience
TraitClusterScore
Design AffinityPREMIUM2.24
Price SensitivityPREMIUM1.97
Luxury OrientationPREMIUM1.78
DIY MentalityTHRILL1.72
SustainabilityBALANCE1.67
CreativityOPEN1.64

Worldwide distribution

Worldwide audience distribution share by country for Soy candle
CountryShare
United States30.7%
United Kingdom11.5%
Australia8.1%

See Soy candle audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Soy candle have in United States?

Soy candle has an estimated audience of 1,385,076 people in United States, concentrated in California and Texas.

What is the gender split and age of Soy candle fans?

82.3% of Soy candle fans are female, 17.7% are male, with an average age of 35.7 years.

Which brands do Soy candle fans like most?

Soy candle fans show strongest brand affinity for Hobby Lobby (5.02×), Candle wick (17.84×), and Yankee Candle (17.99×) over the country average.

Where do Soy candle fans live in United States?

Soy candle fans in United States are most concentrated in California (reach 122,542), Texas (reach 97,893), and New York (reach 94,996). These three regions account for the largest share of the active audience.

What other brands do Soy candle fans also like?

Beyond Soy candle itself, the audience over-indexes on Candle wick (17.84×), Yankee Candle (17.99×), The Master (2012 film) (16.55×), and Disneyland Hotel (Paris) (30.9×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Soy candle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.