Handmade Things Audience in United States
Handmade Things has an estimated audience of 373,890 people in United States. 83.4% are female, 16.6% are male, average age 34.5. Top regions: California, Texas, Louisiana. Top brand affinities: Regional styles of Mexican music, Historic site, Dog breed, Bank account, Home equity.
The average Handmade Things fan in United States is 34.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Louisiana. Top brand affinities include Regional styles of Mexican music, Historic site, Dog breed, with strongest over-indexing on Regional styles of Mexican music (20× the country average). Demographically, the Handmade Things audience skews more female with an average age of 34.5, and over-indexes on personality traits such as Design Affinity, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 34 regions tracked by Rascasse.
Type: Topic
Demographics of Handmade Things fans
| Metric | Value |
|---|---|
| Female | 83.4% |
| Male | 16.6% |
| Average age | 34.5 |
| Estimated audience size | 373,890 |
Audience persona
The typical Handmade Things fan in United States is more female, around 34.5 years old, with strong Design Affinity tendencies and a notable affinity for Regional styles of Mexican music.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 9,817 | 0.24× |
| Texas | 7,847 | 0.24× |
| Louisiana | 6,758 | 1.4× |
| Arkansas | 6,752 | 2.19× |
| Oklahoma | 6,603 | 1.59× |
| Alabama | 6,291 | 1.2× |
| Florida | 6,036 | 0.24× |
| Tennessee | 5,993 | 0.8× |
| South Carolina | 5,950 | 1.06× |
| Indiana | 5,797 | 0.85× |
| Kansas | 5,796 | 1.97× |
| Idaho | 5,794 | 3.09× |
| Missouri | 5,614 | 0.93× |
| Iowa | 5,502 | 1.79× |
| North Carolina | 5,391 | 0.48× |
| Ohio | 5,369 | 0.47× |
| Georgia | 5,347 | 0.46× |
| Michigan | 5,344 | 0.55× |
| Arizona | 5,119 | 0.67× |
| Pennsylvania | 5,097 | 0.4× |
| Connecticut | 5,055 | 1.35× |
| New Mexico | 5,036 | 2.69× |
| Nevada | 5,020 | 1.39× |
| Oregon | 4,956 | 1.16× |
| Utah | 4,926 | 1.47× |
| Virginia | 4,894 | 0.54× |
| Maryland | 4,870 | 0.76× |
| New Jersey | 4,858 | 0.51× |
| Illinois | 4,781 | 0.38× |
| Minnesota | 4,750 | 0.89× |
| New York | 4,715 | 0.23× |
| Massachusetts | 4,701 | 0.64× |
| Washington | 4,589 | 0.61× |
| Colorado | 4,576 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Regional styles of Mexican music | 20× | Music & Radio |
| Historic site | 6.16× | Arts & Culture |
| Dog breed | 1.61× | Pets & Animals |
| Bank account | 3.17× | Business & Career |
| Home equity | 2.45× | Home & Garden |
| Elsword | 20× | Games |
| Mothercare | 3.89× | Kids & Family |
| UK garage | 5.57× | Music & Radio |
| Electrolyte | 4.73× | Health |
| Fairy godmother | 6.44× | Literature |
| Product design | 1.51× | Business & Career |
| YouTube Red | 14.16× | Movies & TV |
| JDSU | 2.25× | Business & Career |
| edureka | 25.21× | Business & Career |
| Vocal harmony | 3.1× | Music & Radio |
| Staycation | 2.21× | Home & Garden |
| Certified diabetes educator | 8.8× | Business & Career |
| Goop | 3.36× | Internet & Social Media |
| Jesse Plemons | 2.14× | Movies & TV |
| Stamp collecting | 2.94× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.47 |
| LGBTQ+ Identity | OPEN | 2.34 |
| Luxury Orientation | PREMIUM | 2.26 |
| Pet Ownership | JOY | 1.66 |
| Sustainability | BALANCE | 1.64 |
| Mindfulness | BALANCE | 1.55 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.1% |
| Germany | 11.7% |
| United Kingdom | 8.9% |
See Handmade Things audiences in other countries
More audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Handmade Things have in United States?
Handmade Things has an estimated audience of 373,890 people in United States, concentrated in California and Texas.
What is the gender split and age of Handmade Things fans?
83.4% of Handmade Things fans are female, 16.6% are male, with an average age of 34.5 years.
Which brands do Handmade Things fans like most?
Handmade Things fans show strongest brand affinity for Regional styles of Mexican music (20×), Historic site (6.16×), and Dog breed (1.61×) over the country average.
Where do Handmade Things fans live in United States?
Handmade Things fans in United States are most concentrated in California (reach 9,817), Texas (reach 7,847), and Louisiana (reach 6,758). These three regions account for the largest share of the active audience.
What other brands do Handmade Things fans also like?
Beyond Handmade Things itself, the audience over-indexes on Historic site (6.16×), Dog breed (1.61×), Bank account (3.17×), and Home equity (2.45×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Handmade Things. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.