Rascasse Audience Intelligence

Handmade Things Audience in United States

A data profile of the people who buy, follow and care about Handmade Things in United States — modelled from more than twelve digital signal sources. Handmade Things has an estimated audience of 373,890 people in United States.

#12591among Topic in United States

The average Handmade Things fan in United States is 34.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Unique Gifts, Soy candle, Bohemian style, with strongest over-indexing on Unique Gifts (14.77× the country average).

Demographically, the Handmade Things audience skews more female with an average age of 34.5, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Handmade Things fan in United States is more female, around 34.5 years old, with strong Design Affinity tendencies and a notable affinity for Unique Gifts.

Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Handmade Things profile in United States.

Audience size
374K
in United States
Gender
83.4%♀
16.6% male
Age
34.5
average years
Country rank
#43100
Topic in United States
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Handmade Things fans

83.4% are female, 16.6% are male, average age 34.5.

Fig. 02

Gender split

83.4%
Female
16.6%
Male
Demographic split for Handmade Things audience in United States
MetricValue
Female83.4%
Male16.6%
Average age34.5
Estimated audience size373,890
Fig. 03

Age distribution

Ø 34.5
average years
Age distribution of the Handmade Things audience in United States
Age bracketShare%
16-1931%
20-2922%
30-3918%
40-4917%
50+11%
Fig. 04

Worldwide distribution

30.1%

of the worldwide Handmade Things audience comes from United States.

Worldwide audience distribution share by country for Handmade Things
CountryShare
United States30.1%
Germany11.7%
United Kingdom8.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Handmade Things audience in United States is strongest.

Fig. 05

Top regions by affinity

Handmade Things fans by region: top regions in United States
#RegionReachAffinity×
01Idaho~2K1.23×
02New Mexico~2K1.20×
03Arkansas~4K1.15×
04Iowa~3K1.11×
05Kansas~3K1.10×
06Maine~1K1.08×
07Connecticut~4K1.07×
08Utah~4K1.07×
09Nebraska~2K1.07×
10Oklahoma~4K1.06×
11Nevada~4K1.06×
12Mississippi~3K1.06×
13Louisiana~5K1.05×
14Kentucky~5K1.04×
15Hawaii~2K1.03×
16Wyoming<1K1.03×
17Alabama~5K1.02×
18West Virginia~2K1.02×
19Washington, District of Columbia~1K1.02×
20Missouri~6K1.01×
21Oregon~4K1.01×
22New Hampshire~1K1.01×
23South Carolina~6K1.00×
24Minnesota~5K1.00×
25Montana~1K1.00×
26Delaware~1K1.00×
27South Dakota<1K1.00×
28Wisconsin~6K0.99×
29Indiana~7K0.98×
30Colorado~6K0.98×
31Tennessee~7K0.97×
32Arizona~7K0.95×
33Maryland~6K0.95×
34Michigan~9K0.94×
35Washington~7K0.94×
36Massachusetts~7K0.94×
37New Jersey~9K0.93×
38Virginia~8K0.93×
39Georgia~10K0.92×
40North Carolina~10K0.92×
41Pennsylvania~10K0.91×
42Ohio~10K0.91×
43Illinois~10K0.90×
44Florida~20K0.86×
45New York~20K0.86×
46Texas~30K0.82×
47California~30K0.78×
48Vermont0.00×
49North Dakota0.00×
50Rhode Island0.00×
Fig. 06

Affinity by region

Affinity by region — Handmade Things, United States
0.78×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Handmade Things audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Handmade Things audience
#·InterestCategoryAffinity×
01Soy candleHome & Garden38.88×
02Costa CoffeeFood & Beverages20.00×
03International educationBusiness & Career17.26×
04Arabic coffeeFood & Beverages15.63×
05Unique GiftsShopping14.77×
06Gypsy styleFashion & Accessoires14.71×
07Bohemian styleFashion & Accessoires11.94×
08Art dealerArts & Culture11.69×
09Ceramic artArts & Culture8.56×
10Christmas GiftKids & Family7.46×
11Disneyland ParisTravel & Leisure6.80×
12Boho-chicFashion & Accessoires6.26×
13Winona RyderMovies & TV5.84×
14Polo Ralph LaurenFashion & Accessoires4.99×
15Fine-art photographyTechnology & Electronics4.70×
16Digital artArts & Culture4.26×
17Wildlife photographyTechnology & Electronics3.94×
18HairbrushBeauty & Wellness3.88×
19Travel photographyTechnology & Electronics3.73×
20NordstromShopping2.08×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Handmade Things audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Handmade Things audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.53×
Luxury OrientationPREMIUM2.18×
IndulgenceJOY2.02×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Handmade Things audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.71×
Need for SecurityCONSERVATISM0.85×
Social Media UsageJOY0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Handmade Things have in United States?

Handmade Things has an estimated audience of 373,890 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Handmade Things fans?

83.4% of Handmade Things fans are female, 16.6% are male, with an average age of 34.5 years.

03

Which brands do Handmade Things fans like most?

Handmade Things fans show strongest brand affinity for Unique Gifts (14.77×), Soy candle (38.88×), and Bohemian style (11.94×) over the country average.

04

Where do Handmade Things fans live in United States?

Handmade Things fans in United States are most concentrated in California (reach ~30K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Handmade Things fans also like?

Beyond Handmade Things itself, the audience over-indexes on Soy candle (38.88×), Bohemian style (11.94×), Gypsy style (14.71×), and International education (17.26×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More audiences in United States

See Handmade Things audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Handmade Things. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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