hallmark Audience in United States

hallmark logo

hallmark has an estimated audience of 3,738,790 people in United States. 62.2% are female, 37.8% are male, average age 41.9. Top regions: Texas, California, Pennsylvania. Top brand affinities: Pillow, Mothercare, Ludo (board game), Eli Lilly, Ayrton Senna.

The average hallmark fan in United States is 41.9 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Pennsylvania. Top brand affinities include Pillow, Mothercare, Ludo (board game), with strongest over-indexing on Pillow (2.17× the country average). Demographically, the hallmark audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Quality Awareness, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand

Demographics of hallmark fans

Demographic split for hallmark audience in United States
MetricValue
Female62.2%
Male37.8%
Average age41.9
Estimated audience size3,738,790

Audience persona

The typical hallmark fan in United States is more female, around 41.9 years old, with strong Quality Awareness tendencies and a notable affinity for Pillow.

Top regions in United States

Top regions ranked by reach for hallmark in United States
RegionReachAffinity
Texas350,2941.09×
California324,7290.79×
Pennsylvania226,1371.8×
Florida204,9870.81×
Illinois162,3541.3×
Ohio161,6551.4×
New York155,8100.75×
Virginia153,0221.68×
North Carolina145,6271.29×
Michigan144,0161.47×
New Jersey111,2641.17×
Maryland96,8481.51×
Missouri96,7771.61×
Georgia85,5070.74×
Indiana81,6511.2×
Arizona75,4380.99×
Tennessee69,0040.92×
Wisconsin67,8291.21×
Washington65,1040.87×
Kentucky57,1611.22×
Minnesota53,2240.99×
Colorado52,5340.89×
Kansas51,7711.76×
South Carolina49,4110.88×
Massachusetts42,2070.57×
Oklahoma41,2610.99×
Alabama39,9520.76×
Nevada39,7381.1×
Iowa36,3271.18×
Oregon34,4190.8×
Arkansas30,7751×
Connecticut30,3730.81×
Louisiana27,5590.57×
West Virginia26,2331.51×
Utah23,9160.71×
Nebraska23,3631.25×
Mississippi19,2740.63×
Hawaii14,1630.88×
Idaho14,0320.75×
New Mexico13,9790.75×
Delaware13,9421.35×
New Hampshire13,1700.89×
Maine9,2100.69×
North Dakota8,2931.08×
Rhode Island6,8260.57×
Montana6,7220.65×
Washington, District of Columbia6,5560.58×
South Dakota6,4870.75×
Vermont4,6830.71×
Alaska4,6130.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for hallmark audience
BrandAffinityCategory
Pillow2.17×Home & Garden
Mothercare2.22×Kids & Family
Ludo (board game)7.33×Games
Eli Lilly4.38×Health
Ayrton Senna5.15×Sports
Ezekiel Elliott3.76×Sports
Women's empowerment1.83×Politics & Society
Tierra Cali2.93×Travel & Leisure
Picnic2.47×Kids & Family
Cachorro1.93×Pets & Animals
Gaelic football2.44×Sports
English literature2.39×Literature
Jack White1.6×Movies & TV
South Asian cuisine2.92×Food & Beverages
All You Can Eat3.23×Food & Beverages
Roger Federer2.12×Sports
Artistic inspiration1.79×Arts & Culture
Eden Lake2.48×Movies & TV
Gary Clark, Jr.3.95×Music & Radio
19 Kids and Counting1.55×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by hallmark audience
TraitClusterScore
Quality AwarenessPREMIUM1.91
Family OrientationCONSERVATISM1.46
Price SensitivityPREMIUM1.31
Design AffinityPREMIUM1.31
Convenience OrientationPREMIUM1.3
Pet OwnershipJOY1.28

Worldwide distribution

Worldwide audience distribution share by country for hallmark
CountryShare
United States72.3%
Netherlands8.4%
India3.5%

See hallmark audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does hallmark have in United States?

hallmark has an estimated audience of 3,738,790 people in United States, concentrated in Texas and California.

What is the gender split and age of hallmark fans?

62.2% of hallmark fans are female, 37.8% are male, with an average age of 41.9 years.

Which brands do hallmark fans like most?

hallmark fans show strongest brand affinity for Pillow (2.17×), Mothercare (2.22×), and Ludo (board game) (7.33×) over the country average.

Where do hallmark fans live in United States?

hallmark fans in United States are most concentrated in Texas (reach 350,294), California (reach 324,729), and Pennsylvania (reach 226,137). These three regions account for the largest share of the active audience.

What other brands do hallmark fans also like?

Beyond hallmark itself, the audience over-indexes on Mothercare (2.22×), Ludo (board game) (7.33×), Eli Lilly (4.38×), and Ayrton Senna (5.15×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for hallmark. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.