KNOX Audience in United States
KNOX has an estimated audience of 478,493 people in United States. 73.3% are female, 26.7% are male, average age 39.1. Top brand affinities: Kia Sportage, Lindsey Vonn, Autism Awareness, Diabetes mellitus awareness, Yankee Candle.
Top brand affinities include Kia Sportage, Lindsey Vonn, Autism Awareness, with strongest over-indexing on Kia Sportage (24.11× the country average). Demographically, the KNOX audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.
Category: Home & Garden · Type: POI
Demographics of KNOX fans
| Metric | Value |
|---|---|
| Female | 73.3% |
| Male | 26.7% |
| Average age | 39.1 |
| Estimated audience size | 478,493 |
Audience persona
The typical KNOX fan in United States is more female, around 39.1 years old, with strong Design Affinity tendencies and a notable affinity for Kia Sportage.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kia Sportage | 24.11× | Cars & Mobility |
| Lindsey Vonn | 10.44× | Sports |
| Autism Awareness | 9.65× | Health |
| Diabetes mellitus awareness | 6.33× | Health |
| Yankee Candle | 14.74× | Home & Garden |
| Sugaring | 125.23× | Beauty & Wellness |
| Singer-songwriter | 2.95× | Music & Radio |
| Microblogging | 6.49× | Technology & Electronics |
| Soy candle | 17.82× | Home & Garden |
| Fragrance oil | 10.2× | Beauty & Wellness |
| Honda HR-V | 16.07× | Cars & Mobility |
| Crocs | 4.98× | Fashion & Accessoires |
| Candle | 4.12× | Home & Garden |
| Unique Gifts | 4.89× | Shopping |
| Income tax | 6.74× | Business & Career |
| Diptyque | 12.46× | Beauty & Wellness |
| FIS Alpine Ski World Cup | 10.37× | Sports |
| Christmas Gift | 6.17× | Kids & Family |
| Bath and Bodyworks | 3.6× | Shopping |
| Pre-school playgroup | 17.59× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.76 |
| Luxury Orientation | PREMIUM | 1.34 |
| Pet Ownership | JOY | 1.3 |
| Creativity | OPEN | 1.27 |
| Mindfulness | BALANCE | 1.23 |
| Sustainability | BALANCE | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 34.6% |
| Australia | 11.6% |
| Canada | 9.3% |
See KNOX audiences in other countries
More Home & Garden audiences in United States
- United States (134,384,245)
- New York City (93,869,939)
- California (82,524,257)
- North America (79,975,752)
- Florida (70,758,765)
How to read this data
Audience size is the estimated number of people in United States who actively search for KNOX. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.