Rascasse Audience Intelligence

KNOX Audience in United States

A data profile of the people who buy, follow and care about KNOX in United States — modelled from more than twelve digital signal sources. KNOX has an estimated audience of 500,314 people in United States.

#3856among POI in United States#1476in Home & Garden

The average KNOX fan in United States is 38.0 years old, more female, and lives primarily in Indiana.

The audience is concentrated in Indiana, California, Texas.

Top brand affinities include Fragrance oil, Diptyque, Lindsey Vonn, with strongest over-indexing on Fragrance oil (21.82× the country average).

Demographically, the KNOX audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Indulgence, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical KNOX fan in United States is more female, around 38.0 years old, with strong Indulgence tendencies and a notable affinity for Fragrance oil.

Category: Home & Garden · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the KNOX profile in United States.

Audience size
500K
in United States
Gender
65.7%♀
34.3% male
Age
38.0
average years
Country rank
#36626
POI in United States
Fig. 01

Search interest · 12-month trend

+0%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of KNOX fans

65.7% are female, 34.3% are male, average age 38.0.

Fig. 02

Gender split

65.7%
Female
34.3%
Male
Demographic split for KNOX audience in United States
MetricValue
Female65.7%
Male34.3%
Average age38.0
Estimated audience size500,314
Fig. 03

Age distribution

Ø 38.0
average years
Age distribution of the KNOX audience in United States
Age bracketShare%
16-1920%
20-2922%
30-3921%
40-4922%
50+15%
Fig. 04

Worldwide distribution

34.4%

of the worldwide KNOX audience comes from United States.

Worldwide audience distribution share by country for KNOX
CountryShare
United States34.4%
Australia11.0%
Canada9.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the KNOX audience in United States is strongest.

Fig. 05

Top regions by affinity

KNOX fans by region: top regions in United States
#RegionReachAffinity×
01Indiana~60K6.36×
02Maine~6K3.16×
03Washington~30K3.06×
04North Dakota~3K2.83×
05Tennessee~20K1.80×
06Pennsylvania~20K1.41×
07Colorado~9K1.21×
08Kentucky~6K1.06×
09Illinois~20K1.01×
10Montana~1K0.90×
11Michigan~10K0.88×
12South Dakota<1K0.87×
13New York~20K0.85×
14Missouri~7K0.85×
15Louisiana~5K0.85×
16Alaska<1K0.85×
17Vermont<1K0.84×
18Alabama~6K0.83×
19Iowa~3K0.83×
20Idaho~2K0.83×
21Hawaii~2K0.82×
22Ohio~10K0.81×
23Wisconsin~6K0.80×
24Arkansas~3K0.80×
25Kansas~3K0.79×
26Mississippi~3K0.78×
27Nebraska~2K0.78×
28West Virginia~2K0.78×
29New Hampshire~1K0.78×
30Minnesota~5K0.77×
31Oklahoma~4K0.77×
32Delaware~1K0.77×
33California~40K0.76×
34Rhode Island~1K0.76×
35Arizona~8K0.75×
36Texas~30K0.73×
37Georgia~10K0.73×
38South Carolina~5K0.73×
39Utah~3K0.73×
40New Mexico~2K0.73×
41Washington, District of Columbia~1K0.72×
42Connecticut~3K0.69×
43North Carolina~10K0.67×
44Oregon~4K0.66×
45Virginia~8K0.65×
46Nevada~3K0.65×
47New Jersey~8K0.61×
48Massachusetts~6K0.61×
49Maryland~5K0.60×
50Florida~20K0.59×
Fig. 06

Affinity by region

Affinity by region — KNOX, United States
0.59×1.00×6.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the KNOX audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for KNOX audience
#·InterestCategoryAffinity×
01SugaringBeauty & Wellness79.50×
02DiptyqueBeauty & Wellness24.68×
03Fragrance oilBeauty & Wellness21.82×
04Soy candleHome & Garden21.52×
05Yankee CandleHome & Garden17.06×
06Sixteen CandlesMovies & TV14.32×
07DickiesFashion & Accessoires12.01×
08The RealRealFashion & Accessoires11.54×
09ScentsyHome & Garden11.53×
10SonosTechnology & Electronics11.05×
11Lindsey VonnSports10.59×
12FIS Alpine Ski World CupSports10.37×
13CandleHome & Garden7.44×
14Muhammad AliSports7.26×
15Christmas GiftKids & Family6.37×
16DSW Designer Shoe WarehouseFashion & Accessoires5.67×
17Unique GiftsShopping5.18×
18Bath and BodyworksShopping4.89×
19Makeup brushBeauty & Wellness4.77×
20EtsyFashion & Accessoires2.43×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the KNOX audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by KNOX audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.60×
Design AffinityPREMIUM1.56×
MindfulnessBALANCE1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by KNOX audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.87×
Risk AppetiteTHRILL0.92×
Social Media UsageJOY0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does KNOX have in United States?

KNOX has an estimated audience of 500,314 people in United States, concentrated in Indiana and California.

02

What is the gender split and age of KNOX fans?

65.7% of KNOX fans are female, 34.3% are male, with an average age of 38.0 years.

03

Which brands do KNOX fans like most?

KNOX fans show strongest brand affinity for Fragrance oil (21.82×), Diptyque (24.68×), and Lindsey Vonn (10.59×) over the country average.

04

Where do KNOX fans live in United States?

KNOX fans in United States are most concentrated in Indiana (reach ~60K), California (reach ~40K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do KNOX fans also like?

Beyond KNOX itself, the audience over-indexes on Diptyque (24.68×), Lindsey Vonn (10.59×), Candle (7.44×), and Yankee Candle (17.06×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See KNOX audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for KNOX. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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