KNOX Audience in United States
KNOX has an estimated audience of 478,493 people in United States. 73.3% are female, 26.7% are male, average age 39.1. Top brand affinities: Lulu 黃路梓茵, Elsword, Stamp collecting, Masking tape, Home equity.
Top brand affinities include Lulu 黃路梓茵, Elsword, Stamp collecting, with strongest over-indexing on Lulu 黃路梓茵 (4.38× the country average). Demographically, the KNOX audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.
Category: Home & Garden · Type: POI
Demographics of KNOX fans
| Metric | Value |
|---|---|
| Female | 73.3% |
| Male | 26.7% |
| Average age | 39.1 |
| Estimated audience size | 478,493 |
Audience persona
The typical KNOX fan in United States is more female, around 39.1 years old, with strong Design Affinity tendencies and a notable affinity for Lulu 黃路梓茵.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Lulu 黃路梓茵 | 4.38× | Movies & TV |
| Elsword | 24.11× | Games |
| Stamp collecting | 5.22× | Home & Garden |
| Masking tape | 14.74× | Home & Garden |
| Home equity | 1.75× | Home & Garden |
| Product design | 1.59× | Business & Career |
| JDSU | 2.11× | Business & Career |
| St. Ives | 8.63× | Travel & Leisure |
| Regional styles of Mexican music | 1.69× | Music & Radio |
| Urban horticulture | 2.08× | Home & Garden |
| Home staging | 2.92× | Home & Garden |
| Laneige | 2.94× | Beauty & Wellness |
| FOX23 News | 5.14× | Movies & TV |
| UK garage | 2.75× | Music & Radio |
| Jersey (fabric) | 10.3× | Fashion & Accessoires |
| Voter registration | 2.18× | Politics & Society |
| Information sensitivity | 3.77× | Technology & Electronics |
| La Opinión | 3.03× | News |
| Ipag Business School | 8.1× | Business & Career |
| Women's empowerment | 1.76× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.76 |
| Luxury Orientation | PREMIUM | 1.34 |
| Pet Ownership | JOY | 1.3 |
| Creativity | OPEN | 1.27 |
| Mindfulness | BALANCE | 1.23 |
| Sustainability | BALANCE | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 34.6% |
| Australia | 11.6% |
| Canada | 9.3% |
See KNOX audiences in other countries
More Home & Garden audiences in United States
- United States (134,384,245)
- New York City (93,869,939)
- California (82,524,257)
- North America (79,975,752)
- Florida (70,758,765)
How to read this data
Audience size is the estimated number of people in United States who actively search for KNOX. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.