Rascasse Audience Intelligence

Candle Audience in United States

A data profile of the people who buy, follow and care about Candle in United States — modelled from more than twelve digital signal sources. Candle has an estimated audience of 20,521,841 people in United States.

#1090among Topic in United States#120in Home & Garden

The average Candle fan in United States is 39.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Cabo Frio, KTLA, Religion, with strongest over-indexing on Cabo Frio (1675.68× the country average).

Demographically, the Candle audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Creativity, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Candle fan in United States is more female, around 39.1 years old, with strong Creativity tendencies and a notable affinity for Cabo Frio.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Candle profile in United States.

Audience size
20.5M
in United States
Gender
73.3%♀
26.7% male
Age
39.1
average years
Country rank
#1591
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Candle fans

73.3% are female, 26.7% are male, average age 39.1.

Fig. 02

Gender split

73.3%
Female
26.7%
Male
Demographic split for Candle audience in United States
MetricValue
Female73.3%
Male26.7%
Average age39.1
Estimated audience size20,521,841
Fig. 03

Age distribution

Ø 39.1
average years
Age distribution of the Candle audience in United States
Age bracketShare%
16-1921%
20-2919%
30-3918%
40-4920%
50+22%
Fig. 04

Worldwide distribution

27.2%

of the worldwide Candle audience comes from United States.

Worldwide audience distribution share by country for Candle
CountryShare
United States27.2%
United Kingdom7.0%
Germany5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Candle audience in United States is strongest.

Fig. 05

Top regions by affinity

Candle fans by region: top regions in United States
#RegionReachAffinity×
01New York~1.5M1.40×
02California~2.5M1.20×
03Louisiana~300K1.17×
04Illinois~800K1.15×
05New Jersey~600K1.15×
06Indiana~400K1.15×
07Texas~2M1.14×
08Georgia~700K1.12×
09Pennsylvania~800K1.11×
10Mississippi~200K1.10×
11Kentucky~300K1.09×
12Alabama~300K1.08×
13Washington~400K1.07×
14Ohio~700K1.05×
15North Carolina~700K1.05×
16Michigan~600K1.05×
17Massachusetts~400K1.05×
18Maryland~400K1.05×
19Arkansas~200K1.05×
20Missouri~300K1.04×
21South Carolina~300K1.04×
22Oregon~200K1.04×
23Connecticut~200K1.04×
24Tennessee~400K1.03×
25Kansas~200K1.02×
26West Virginia~100K1.02×
27Virginia~500K1.01×
28Arizona~400K1.01×
29Washington, District of Columbia~60K1.01×
30Florida~1.5M1.00×
31Delaware~60K1.00×
32Minnesota~300K0.98×
33Nebraska~100K0.98×
34Oklahoma~200K0.96×
35Wisconsin~300K0.94×
36Utah~200K0.94×
37Iowa~200K0.94×
38Rhode Island~60K0.94×
39Colorado~300K0.90×
40Nevada~200K0.90×
41Idaho~90K0.89×
42New Mexico~90K0.88×
43Maine~70K0.88×
44North Dakota~40K0.88×
45South Dakota~40K0.87×
46Vermont~30K0.84×
47Hawaii~70K0.83×
48New Hampshire~70K0.83×
49Alaska~40K0.81×
50Montana~50K0.79×
Fig. 06

Affinity by region

Affinity by region — Candle, United States
0.79×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Candle audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Candle audience
#·InterestCategoryAffinity×
01Cabo FrioTravel & Leisure1675.68×
02KTLAMovies & TV51.61×
03Flightradar24Travel & Leisure8.85×
04Candle wickHome & Garden4.79×
05Bath & Body WorksShopping2.98×
06Unique GiftsShopping2.68×
07Bath and BodyworksShopping2.36×
08MetaphysicsBusiness & Career2.27×
09GemstoneFashion & Accessoires1.77×
10FireHome & Garden1.71×
11Hobby LobbyHome & Garden1.64×
12Nordstrom rackFashion & Accessoires1.62×
13Old NavyFashion & Accessoires1.58×
14GenderPolitics & Society1.58×
15Heart (novel)Literature1.57×
16GeneticsKids & Family1.56×
17ReligionBusiness & Career1.54×
18GirlKids & Family1.53×
19Kohl'sShopping1.52×
20CookieFood & Beverages1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Candle audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Candle audience · What stands out
TraitClusterDeviationScore
CreativityOPEN1.35×
Community OrientationOPEN1.30×
Design AffinityPREMIUM1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Candle audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.89×
Risk AppetiteTHRILL0.90×
Need for SecurityCONSERVATISM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Candle have in United States?

Candle has an estimated audience of 20,521,841 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Candle fans?

73.3% of Candle fans are female, 26.7% are male, with an average age of 39.1 years.

03

Which brands do Candle fans like most?

Candle fans show strongest brand affinity for Cabo Frio (1675.68×), KTLA (51.61×), and Religion (1.54×) over the country average.

04

Where do Candle fans live in United States?

Candle fans in United States are most concentrated in California (reach ~2.5M), Texas (reach ~2M), and New York (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Candle fans also like?

Beyond Candle itself, the audience over-indexes on KTLA (51.61×), Religion (1.54×), Hobby Lobby (1.64×), and Old Navy (1.58×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Candle audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Candle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →