Candle Audience in United States

Candle logo

Candle has an estimated audience of 20,521,841 people in United States. 73.3% are female, 26.7% are male, average age 39.1. Top regions: California, Texas, New York. Top brand affinities: Cabo Frio, KTLA, Religion, Hobby Lobby, Old Navy.

The average Candle fan in United States is 39.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Cabo Frio, KTLA, Religion, with strongest over-indexing on Cabo Frio (1675.68× the country average). Demographically, the Candle audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Extroversion, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic · Subtype: Video game

Demographics of Candle fans

Demographic split for Candle audience in United States
MetricValue
Female73.3%
Male26.7%
Average age39.1
Estimated audience size20,521,841

Audience persona

The typical Candle fan in United States is more female, around 39.1 years old, with strong Extroversion tendencies and a notable affinity for Cabo Frio.

Top regions in United States

Top regions ranked by reach for Candle in United States
RegionReachAffinity
California2,967,0141.31×
Texas2,046,2591.16×
New York1,584,0981.38×
Florida1,533,6701.1×
Illinois806,4971.18×
Pennsylvania786,7331.14×
Georgia729,1931.15×
Ohio692,3891.1×
North Carolina662,0641.07×
New Jersey607,3861.16×
Michigan588,1521.1×
Virginia521,6461.04×
Washington479,6791.17×
Tennessee443,1361.08×
Indiana441,4671.18×
Massachusetts432,0961.07×
Arizona431,8251.03×
Maryland381,5921.08×
Missouri339,9131.03×
South Carolina330,2081.07×
Alabama317,3721.11×
Louisiana313,2491.18×
Colorado308,7930.95×
Minnesota282,3130.96×
Wisconsin278,2620.9×
Kentucky271,5241.06×
Oregon262,5341.12×
Oklahoma215,5120.95×
Connecticut209,6051.02×
Mississippi187,4201.11×
Nevada185,2010.93×
Arkansas174,3791.03×
Utah169,3180.92×
Kansas155,1570.96×
Iowa151,6350.9×
Nebraska98,4170.96×
West Virginia97,7411.02×
New Mexico89,6450.87×
Idaho86,7870.84×
Hawaii69,3790.79×
Washington, District of Columbia66,1631.07×
New Hampshire63,2540.78×
Maine61,3570.83×
Rhode Island57,3800.88×
Delaware53,6410.95×
Montana40,8790.72×
South Dakota32,8740.69×
Alaska32,1840.73×
North Dakota32,0910.76×
Vermont27,8700.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Candle audience
BrandAffinityCategory
Cabo Frio1675.68×Travel & Leisure
KTLA51.61×Movies & TV
Religion1.54×Business & Career
Hobby Lobby1.64×Home & Garden
Old Navy1.58×Fashion & Accessoires
Kohl's1.52×Shopping
Metaphysics2.27×Business & Career
Heart (novel)1.57×Literature
Bath & Body Works2.98×Shopping
Bath and Bodyworks2.36×Shopping
Nordstrom rack1.62×Fashion & Accessoires
Fire1.71×Home & Garden
Candle wick4.79×Home & Garden
Girl1.53×Kids & Family
Genetics1.56×Kids & Family
Flightradar248.85×Travel & Leisure
Gemstone1.77×Fashion & Accessoires
Unique Gifts2.68×Shopping
Beetlejuice1.51×Movies & TV
Gender1.58×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Candle audience
TraitClusterScore
ExtroversionTHRILL1.48
Design AffinityPREMIUM1.38
Price SensitivityPREMIUM1.32
CreativityOPEN1.26
Healthy LifestyleBALANCE1.24
Family OrientationCONSERVATISM1.23

Worldwide distribution

Worldwide audience distribution share by country for Candle
CountryShare
United States27.2%
United Kingdom7.0%
Germany5.5%

See Candle audiences in other countries

More Video game audiences in United States

Frequently asked questions

How many fans does Candle have in United States?

Candle has an estimated audience of 20,521,841 people in United States, concentrated in California and Texas.

What is the gender split and age of Candle fans?

73.3% of Candle fans are female, 26.7% are male, with an average age of 39.1 years.

Which brands do Candle fans like most?

Candle fans show strongest brand affinity for Cabo Frio (1675.68×), KTLA (51.61×), and Religion (1.54×) over the country average.

Where do Candle fans live in United States?

Candle fans in United States are most concentrated in California (reach 2,967,014), Texas (reach 2,046,259), and New York (reach 1,584,098). These three regions account for the largest share of the active audience.

What other brands do Candle fans also like?

Beyond Candle itself, the audience over-indexes on KTLA (51.61×), Religion (1.54×), Hobby Lobby (1.64×), and Old Navy (1.58×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Candle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.