Fire Audience in United States

Fire has an estimated audience of 35,713,156 people in United States. 57.2% are female, 42.8% are male, average age 44.1. Top regions: California, Texas, Florida. Top brand affinities: Capital One, Google Maps, CarGurus, Indeed.com, Circle K.

The average Fire fan in United States is 44.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Capital One, Google Maps, CarGurus, with strongest over-indexing on Capital One (18.84× the country average). Demographically, the Fire audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Patriotism, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Fire fans

Demographic split for Fire audience in United States
MetricValue
Female57.2%
Male42.8%
Average age44.1
Estimated audience size35,713,156

Audience persona

The typical Fire fan in United States is more female, around 44.1 years old, with strong Patriotism tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Fire in United States
RegionReachAffinity
California16,261,0824.14×
Texas2,920,0050.95×
Florida2,233,5400.92×
New York1,896,6490.95×
Illinois1,142,6750.96×
Pennsylvania1,117,2880.93×
Washington1,005,3351.4×
North Carolina972,0440.9×
Georgia970,8250.88×
Ohio918,5910.83×
Michigan797,8950.85×
Virginia788,0370.91×
Colorado761,3061.35×
New Jersey652,6270.72×
Massachusetts642,0620.91×
Oregon626,8561.53×
Arizona620,7580.85×
Tennessee604,9290.84×
Indiana572,9010.88×
Nevada569,2761.65×
Missouri524,0500.91×
Maryland515,8410.84×
South Carolina513,8460.96×
Minnesota443,3290.87×
Wisconsin433,2590.81×
Utah407,0181.27×
Oklahoma392,5310.99×
Kentucky390,3600.87×
Louisiana376,4470.82×
Alabama327,6800.66×
Connecticut309,3020.86×
Idaho261,3951.46×
Mississippi257,6340.88×
Kansas252,7880.9×
Arkansas252,4390.86×
Iowa222,8420.76×
New Mexico177,6130.99×
Hawaii177,2761.15×
Nebraska157,7260.88×
West Virginia132,1490.79×
Montana106,5251.08×
New Hampshire104,2460.74×
Maine101,7210.8×
Rhode Island87,4730.77×
Washington, District of Columbia84,0760.78×
South Dakota69,0220.84×
Delaware60,7290.62×
North Dakota59,5560.81×
Alaska58,6800.77×
Wyoming58,1941.1×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fire audience
BrandAffinityCategory
Capital One18.84×Business & Career
Google Maps14.97×Internet & Social Media
CarGurus18.86×Cars & Mobility
Indeed.com11.53×Business & Career
Circle K16.88×Shopping
AccuWeather14.5×Home & Garden
DeviantArt15.79×Internet & Social Media
Diane Keaton13.71×Movies & TV
Aaron Rodgers13.59×Sports
Beetlejuice10.23×Movies & TV
Billy Bob Thornton18.05×Movies & TV
Autism Awareness19.03×Health
Bruce Willis14.58×Movies & TV
Khan Academy16.6×Business & Career
Enterprise Rent-A-Car12.04×Cars & Mobility
Google News10.99×News
Diabetes mellitus awareness12.48×Health
ICloud17.26×Technology & Electronics
Kendra Scott18.02×Fashion & Accessoires
Blake Lively15.73×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fire audience
TraitClusterScore
PatriotismCONSERVATISM1.37
ExtroversionTHRILL1.32
IndividualismJOY1.21
DIY MentalityTHRILL1.2
Family OrientationCONSERVATISM1.18
Community OrientationOPEN1.16

Worldwide distribution

Worldwide audience distribution share by country for Fire
CountryShare
United States29.9%
United Kingdom5.9%
India4.8%

See Fire audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Fire have in United States?

Fire has an estimated audience of 35,713,156 people in United States, concentrated in California and Texas.

What is the gender split and age of Fire fans?

57.2% of Fire fans are female, 42.8% are male, with an average age of 44.1 years.

Which brands do Fire fans like most?

Fire fans show strongest brand affinity for Capital One (18.84×), Google Maps (14.97×), and CarGurus (18.86×) over the country average.

Where do Fire fans live in United States?

Fire fans in United States are most concentrated in California (reach 16,261,082), Texas (reach 2,920,005), and Florida (reach 2,233,540). These three regions account for the largest share of the active audience.

What other brands do Fire fans also like?

Beyond Fire itself, the audience over-indexes on Google Maps (14.97×), CarGurus (18.86×), Indeed.com (11.53×), and Circle K (16.88×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Fire. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.