Makeup brush Audience in United States

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Makeup brush has an estimated audience of 10,801,301 people in United States. 85.2% are female, 14.8% are male, average age 31.4. Top regions: California, Texas, New York. Top brand affinities: Beauty tips, Long Lashes, Beauty & Fashion, Hair Extensions, Health And Beauty.

The average Makeup brush fan in United States is 31.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Beauty tips, Long Lashes, Beauty & Fashion, with strongest over-indexing on Beauty tips (8.73× the country average). Demographically, the Makeup brush audience skews more female with an average age of 31.4, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Topic · Subtype: Cosmetics

Demographics of Makeup brush fans

Demographic split for Makeup brush audience in United States
MetricValue
Female85.2%
Male14.8%
Average age31.4
Estimated audience size10,801,301

Audience persona

The typical Makeup brush fan in United States is more female, around 31.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Beauty tips.

Top regions in United States

Top regions ranked by reach for Makeup brush in United States
RegionReachAffinity
California1,814,8821.53×
Texas1,360,9131.47×
New York750,2721.24×
Florida733,3581×
Illinois450,4131.25×
Georgia407,3411.22×
Pennsylvania340,9760.94×
North Carolina336,7991.04×
Ohio319,4600.96×
Arizona307,8621.4×
Virginia296,9751.13×
New Jersey289,0751.05×
Michigan282,8441×
Washington246,3741.14×
Tennessee237,1941.09×
Massachusetts212,9721×
Indiana205,9321.04×
Alabama199,9191.32×
Louisiana199,8441.43×
Maryland188,1351.01×
Missouri178,6841.03×
Colorado169,1540.99×
South Carolina162,8091×
Kentucky151,7531.12×
Minnesota143,8810.93×
Oklahoma133,0621.11×
Wisconsin130,6040.8×
Oregon123,7661×
Mississippi116,4941.31×
Nevada110,6581.06×
Connecticut101,8590.94×
Arkansas101,3611.14×
Utah101,0421.04×
Kansas85,9561.01×
Iowa81,3540.91×
Nebraska62,5321.15×
New Mexico60,6161.12×
Idaho48,5840.9×
West Virginia46,9540.93×
Hawaii36,9290.8×
New Hampshire27,9680.66×
Maine27,2150.7×
Rhode Island26,1060.76×
Delaware23,5800.79×
Washington, District of Columbia21,8280.67×
Montana19,4390.65×
South Dakota19,1870.77×
North Dakota17,7360.8×
Alaska14,1130.61×
Wyoming8,9240.56×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Makeup brush audience
BrandAffinityCategory
Beauty tips8.73×Beauty & Wellness
Long Lashes7.64×Beauty & Wellness
Beauty & Fashion5.99×Beauty & Wellness
Hair Extensions4.24×Beauty & Wellness
Health And Beauty4.37×Beauty & Wellness
Makeup Tutorials4.14×Beauty & Wellness
Huda Beauty9.07×Beauty & Wellness
Face powder6.6×Beauty & Wellness
Eye shadow5.03×Beauty & Wellness
Sephora2.5×Shopping
Lip4.27×Beauty & Wellness
Long hair3.71×Beauty & Wellness
Eye liner4.64×Beauty & Wellness
Makeup Lessons5.23×Beauty & Wellness
Anastasia Beverly Hills9.89×Beauty & Wellness
Mascara4.23×Beauty & Wellness
Meme1.97×Internet & Social Media
Nail art3.85×Beauty & Wellness
Eyelash3.24×Beauty & Wellness
Spotify1.72×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Makeup brush audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.83
Luxury OrientationPREMIUM1.36
Design AffinityPREMIUM1.36
ExtroversionTHRILL1.35
SustainabilityBALANCE1.33
Pet OwnershipJOY1.33

Worldwide distribution

Worldwide audience distribution share by country for Makeup brush
CountryShare
Japan19.8%
United States11.9%
China10.1%

See Makeup brush audiences in other countries

More Cosmetics audiences in United States

Frequently asked questions

How many fans does Makeup brush have in United States?

Makeup brush has an estimated audience of 10,801,301 people in United States, concentrated in California and Texas.

What is the gender split and age of Makeup brush fans?

85.2% of Makeup brush fans are female, 14.8% are male, with an average age of 31.4 years.

Which brands do Makeup brush fans like most?

Makeup brush fans show strongest brand affinity for Beauty tips (8.73×), Long Lashes (7.64×), and Beauty & Fashion (5.99×) over the country average.

Where do Makeup brush fans live in United States?

Makeup brush fans in United States are most concentrated in California (reach 1,814,882), Texas (reach 1,360,913), and New York (reach 750,272). These three regions account for the largest share of the active audience.

What other brands do Makeup brush fans also like?

Beyond Makeup brush itself, the audience over-indexes on Long Lashes (7.64×), Beauty & Fashion (5.99×), Hair Extensions (4.24×), and Health And Beauty (4.37×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Makeup brush. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.