Rascasse Audience Intelligence

Makeup brush Audience in United States

A data profile of the people who buy, follow and care about Makeup brush in United States — modelled from more than twelve digital signal sources. Makeup brush has an estimated audience of 10,801,301 people in United States.

#15among Cosmetics in United States#2145among Topic in United States#85in Beauty & Wellness

The average Makeup brush fan in United States is 31.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Beauty tips, Long Lashes, Beauty & Fashion, with strongest over-indexing on Beauty tips (8.73× the country average).

Demographically, the Makeup brush audience skews more female with an average age of 31.4, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Makeup brush fan in United States is more female, around 31.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Beauty tips.

Category: Beauty & Wellness · Type: Topic · Subtype: Cosmetics

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Makeup brush profile in United States.

Audience size
10.8M
in United States
Gender
85.2%♀
14.8% male
Age
31.4
average years
Country rank
#3318
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Makeup brush fans

85.2% are female, 14.8% are male, average age 31.4.

Fig. 02

Gender split

85.2%
Female
14.8%
Male
Demographic split for Makeup brush audience in United States
MetricValue
Female85.2%
Male14.8%
Average age31.4
Estimated audience size10,801,301
Fig. 03

Age distribution

Ø 31.4
average years
Age distribution of the Makeup brush audience in United States
Age bracketShare%
16-1942%
20-2923%
30-3915%
40-4912%
50+8%
Fig. 04

Worldwide distribution

11.9%

of the worldwide Makeup brush audience comes from United States.

Worldwide audience distribution share by country for Makeup brush
CountryShare
Japan19.8%
United States11.9%
China10.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Makeup brush audience in United States is strongest.

Fig. 05

Top regions by affinity

Makeup brush fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~200K1.43×
02California~1.5M1.41×
03Alabama~200K1.40×
04Texas~1.5M1.37×
05Mississippi~100K1.32×
06Arizona~300K1.27×
07New York~700K1.17×
08Georgia~400K1.17×
09Illinois~400K1.15×
10Arkansas~100K1.15×
11Kentucky~100K1.08×
12Oklahoma~100K1.08×
13Nebraska~60K1.08×
14New Mexico~60K1.07×
15New Jersey~300K1.06×
16Washington~200K1.06×
17Tennessee~200K1.06×
18Nevada~100K1.04×
19Kansas~90K1.04×
20North Carolina~300K1.03×
21Virginia~300K1.03×
22South Carolina~200K1.03×
23Utah~100K1.03×
24Indiana~200K1.02×
25Maryland~200K1.02×
26Missouri~200K1.02×
27Florida~700K0.98×
28Michigan~300K0.98×
29Connecticut~100K0.97×
30West Virginia~50K0.97×
31Pennsylvania~300K0.96×
32Massachusetts~200K0.96×
33Minnesota~100K0.96×
34Oregon~100K0.96×
35Delaware~30K0.94×
36Colorado~200K0.93×
37Iowa~80K0.93×
38North Dakota~20K0.92×
39Ohio~300K0.91×
40Idaho~50K0.91×
41South Dakota~20K0.89×
42Wisconsin~100K0.87×
43Rhode Island~30K0.87×
44Hawaii~40K0.86×
45Washington, District of Columbia~30K0.85×
46Alaska~20K0.84×
47New Hampshire~30K0.81×
48Maine~30K0.79×
49Montana~20K0.79×
50Vermont~10K0.78×
Fig. 06

Affinity by region

Affinity by region — Makeup brush, United States
0.78×1.00×1.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Makeup brush audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Makeup brush audience
#·InterestCategoryAffinity×
01Anastasia Beverly HillsBeauty & Wellness9.89×
02Huda BeautyBeauty & Wellness9.07×
03Beauty tipsBeauty & Wellness8.73×
04Long LashesBeauty & Wellness7.64×
05Face powderBeauty & Wellness6.60×
06Beauty & FashionBeauty & Wellness5.99×
07Makeup LessonsBeauty & Wellness5.23×
08Eye shadowBeauty & Wellness5.03×
09Eye linerBeauty & Wellness4.64×
10Health And BeautyBeauty & Wellness4.37×
11LipBeauty & Wellness4.27×
12Hair ExtensionsBeauty & Wellness4.24×
13MascaraBeauty & Wellness4.23×
14Makeup TutorialsBeauty & Wellness4.14×
15Nail artBeauty & Wellness3.85×
16Long hairBeauty & Wellness3.71×
17EyelashBeauty & Wellness3.24×
18SephoraShopping2.50×
19MemeInternet & Social Media1.97×
20SpotifyInternet & Social Media1.72×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Makeup brush audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Makeup brush audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.93×
Quality AwarenessPREMIUM1.55×
Healthy LifestyleBALANCE1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Makeup brush audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.73×
Community OrientationOPEN0.88×
Family OrientationCONSERVATISM0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Makeup brush have in United States?

Makeup brush has an estimated audience of 10,801,301 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Makeup brush fans?

85.2% of Makeup brush fans are female, 14.8% are male, with an average age of 31.4 years.

03

Which brands do Makeup brush fans like most?

Makeup brush fans show strongest brand affinity for Beauty tips (8.73×), Long Lashes (7.64×), and Beauty & Fashion (5.99×) over the country average.

04

Where do Makeup brush fans live in United States?

Makeup brush fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1.5M), and Florida (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Makeup brush fans also like?

Beyond Makeup brush itself, the audience over-indexes on Long Lashes (7.64×), Beauty & Fashion (5.99×), Hair Extensions (4.24×), and Health And Beauty (4.37×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Makeup brush audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Makeup brush. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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